TWO-TIME GRAMMY® WINNER AND HARD ROCK’S PINKTOBER “ARTIST AMBASSADOR” MELISSA ETHERIDGE KICKS OFF BREAST CANCER AWARENESS MONTH
WITH
UNPRECEDENTED IN-FLIGHT PERFORMANCE ABOARD DELTA’S SIGNATURE “PINK PLANE”

2009 PINKTOBER™ Campaign to Benefit The Breast Cancer Research Foundation®

Story Summary:

Oscar® winner, two-time Grammy® winner, breast cancer survivor and multi-platinum recording artist Melissa Etheridge kicked off Breast Cancer Awareness Month and celebrated the launch of Hard Rock's month-long PINKTOBER™ breast cancer awareness program with an exclusive performance at Hard Rock Cafe New York and an unprecedented in-flight performance aboard Delta's signature pink plane.

The New York performance was broadcast live as part of the SIRIUS XM Artist Confidential music series on The Pulse, SIRIUS channel 12 and XM channel 26, --part of the two-day PINKTOBER launch. At the event, Melissa Etheridge performed her hit single "I Run for Life." Melissa Etheridge participated in a breast cancer awareness symposium at Hard Rock Cafe Washington, D.C. the following day.

The exclusive V.I.P. event kicked off with a pink carpet featuring special appearances by Melissa Etheridge and other program supporters. Melissa Etheridge also introduced the limited-edition 2009 Hard Rock PINKTOBER Breast Cancer Awareness pin, keychain and T-shirt; a percentage of the sales will be donated to The Breast Cancer Research Foundation, this year's PINKTOBER beneficiary.

Following the Times Square performance, Melissa Etheridge boarded a pink PINKTOBER tour bus to JFK Airport, where she joined Delta to light the JFK control tower pink and host a survivors flightMelissa Etheridge then boarded Delta's "pink plane," a pink-and-white Boeing 757, en route to Washington, D.C. where she performed an acoustic rendition of her hit single "I Run for Life" for breast cancer survivors and fans. Melissa participated in a breast cancer awareness symposium at Hard Rock Cafe Washington, D.C. on September 30th. For more visit www.hardrock.com

Soundbites

• Melissa Etheridge, Two-time, Grammy® winner and Hard Rock International PINKTOBER "Artist Ambassador"
• Mrs. Evelyn Lauder, Founder and Chairman of The Breast Cancer Research Foundation
• Annie Balliro, Senior Director of Brand Philanthropy, Artist Relations and Memorabilia

B-Roll Includes

• Performance on "Pink Plane"
• Pink Carpet Arrivals
• Performance of "I Run for Life"
• Times Square Lighting-All Pink

VIDEO PROVIDED BY: "Hard Rock International"