Nikon(R) Unveils New Logo to Reflect Dynamic Growth and a Vision for the Future

 New Logo Designed to Convey Nikon's Passion for Excellence and Innovation in
                              Product Technology

    MELVILLE, N.Y., April 1 /PRNewswire/ -- Nikon today unveiled a new
corporate logo (http://www.nikonusa.com/usa_press/new_logo.html) to reflect the
company's passion for excellence and vision for the future.  Technological
advancements and a competitive marketplace change the face of our business
virtually every day and Nikon maintains leadership through its commitment to
innovation.  Beginning today, the new logo will be incorporated into all
planned materials related to the Corporation and its subsidiaries.
    "Nikon's new logo is a symbol of the Company's forward thinking approach
to business and continued commitment to quality and reliability," said Anna
Marie Bakker, General Manager of Communications for Nikon Inc.  "It echoes
Nikon's dynamic growth into new markets and continued innovation in product
technology and precision.  The new design is a celebration of where our
products and technology have been and an enthusiastic vision towards the
future."
    The new Nikon logo and brand components will be rolled out in company
materials, websites and communications in the coming months.  Consumers and
media can stay tuned to the Nikon Inc. website (http://www.nikonusa.com) for updates
as they become available.

    About Nikon
    Nikon Inc., the world leader in precision optics, 35mm and digital imaging
technology, is recognized for setting new standards in product design and
performance in consumer and professional photographic equipment.  Nikon Inc.
distributes the Nikon Total Imaging System of consumer and professional 35mm
film and digital SLR cameras, Nikkor optics, Speedlights and System
Accessories; Advanced Photo System cameras; 35mm compact cameras; Nikon
Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners;
Nikonos(R) underwater photographic systems; and Nikon sports and recreational
optics.  The company plays an active role in supporting aspiring and advanced
photographers through a variety of organizations, educational programs, events
and workshops.  For product information, contact Nikon at (800) NIKON-UX or
visit http://www.nikonusa.com, which links all levels of photographers to the web's
most comprehensive photo learning and sharing communities.

SOURCE  Nikon Inc.