Nikon Introduces AF Zoom-Nikkor(R) 28-80mm f/3.3-5.6G Ultra-Compact, High Quality Standard Zoom Lens at Very Affordable Price

    MELVILLE, N.Y., Feb. 5 /PRNewswire/ -- Nikon, the leader in precision
optics, 35mm and digital imaging technology, today introduced the
ultra-compact AF Zoom-Nikkor(R) 28-80mm f/3.3-5.6G lens.  Compact and
lightweight with a comfortable, well-balanced feel, this wide angle-to-
portrait zoom lens is ideal for travel landscapes, scenics and general family
photography.
    Excellent optical and mechanical performance in a very compact size was
the design objective for this new Nikkor lens.  To achieve this, Nikon
designers addressed several key design points.  Using the latest computer
aided techniques, the optical design was optimized for a balance of size,
weight and image quality.  Mechanical construction takes advantage of strong,
yet lightweight materials that are resilient and good looking.
    Another key element considered in the design of the AF Zoom-Nikkor 28-80mm
f/3.3-5.6G was built-in aperture control (via the Command Dial), a feature on
the newest Nikon SLR cameras, which does not require that the lens have an
aperture ring.  With this point in mind, Nikkor G lenses omit the aperture
ring, resulting in a lens that's more compact and lighter.  This approach
offers photographers all of the advantages of Nikkor optics without loss of
performance for their new Nikon SLR cameras.  This new lens requires one of
the many Nikon SLRs that include aperture control via the Command Dial.
Compatible models include Nikon's newest 35mm SLR cameras -- F5(R), F100(TM),
N80(TM), N65(TM), Advanced Photo System Models Pronea(TM) S and Pronea(TM) 6i,
as well as Nikon's Professional Digital SLR cameras D1(TM), D1X(TM) and
D1H(TM).  For the F4(R), N90(R)-series, N70(TM), N8008(R)-series and N6006(R)
cameras, the AF Zoom-Nikkor 28-80mm f/3.3-5.6G lens can only be used in
programmed auto or shutter-priority auto exposure modes.
    Picture-taking with the new lens will add excitement to any photographer's
repertoire.  Capturing beautiful portraits at 80mm and moving through normal
to wide for landscapes and other wide view subjects provide dynamic range and
enhance picture-taking opportunities.
    The AF Zoom-Nikkor 28-80mm f/3.3-5.6G features one aspherical lens element
with a high-performance Nikon Super Integrated Coating that delivers superior
color reproduction, while minimizing ghost and flare.  A rounded diaphragm
opening with seven blades, makes out-of-focus elements appear more natural and
the aspherical lens element minimizes distortion, especially at the periphery
area, for superior optical performance.
    Nikon's new AF Zoom-Nikkor 28-80mm f/3.3-4.5G lens is sure to become a
valued addition to any photographer's bag.  Scheduled for delivery beginning
Spring 2001, it will be available at a suggested retail price of $168.

    About Nikon
    Nikon Inc., the world leader in precision optics, 35mm and digital imaging
technology, is recognized for setting new standards in product design and
performance in consumer and professional photographic equipment.  Nikon Inc.
distributes the Nikon Total Imaging System of consumer and professional 35mm
film and digital SLR cameras, Nikkor optics, Speedlights and System
Accessories; Advanced Photo System cameras; 35mm compact cameras; Coolpix(R)
compact digital cameras; Coolscan(R) digital film scanners; Nikonos(R)
underwater photographic systems; and Nikon sports and recreational optics.
The company plays an active role in supporting aspiring and advanced
photographers through a variety of organizations, educational programs, events
and workshops.  For product information, contact Nikon at (800) NIKON-US or
visit http://www.nikonusa.com , which links all levels of photographers to the web's
most comprehensive photo learning and sharing communities.

            AF Zoom-Nikkor 28-80mm f/3.3-5.6G Lens Specifications

    Focal length:              28mm to 80mm
    Maximum aperture:          f/3.3-5.6
    Lens construction:         6 elements in 6 groups (including one
                                aspherical lens element)
    Picture angle:             74 degrees - 30 degrees 10'
    Focus distance:            1.1 ft. to infinity
    Max. reproduction ratio:   1/3.5 (at 80mm)
    Aperture scale:            f/3.3 to f/22
    Filter Attachment size:    58mm
    Dimensions:                Approx. 2.6 x 2.5 in. diameter
    Weight:                    Approx. 6.9 oz.

SOURCE  Nikon Inc.