Nikon Unveils Sophisticated New High-Performance Digital SLR Camera
6.1 Megapixel Nikon D100(TM) Makes the Power of Digital and
Appeal of SLR Accessible in a Compact, Lightweight Design
MELVILLE, N.Y., Feb. 21 /PRNewswire/ -- Nikon (http://www.nikonusa.com),
the world leader in photography, today introduced the high-performance
D100(TM) digital SLR camera, a 6.1 effective megapixel camera that provides a
unique combination of advanced SLR functionality and powerful digital
capabilities that deliver high-quality images. Designed for high-end amateur
photographers and photo enthusiasts, as well as a wide range of business
applications, the D100 now makes digital SLR photography more accessible with
Nikon's exclusive advanced capabilities, intuitive ergonomics and powerful
feature set. The D100 is part of Nikon's highly successful digital SLR
series.
"We developed the D100 in response to the high level of interest among
photographers looking for a camera with advanced digital competence and high
image-quality in an intuitive SLR design," said Richard LoPinto, vice
president for SLR Camera Systems, Nikon Inc.
"The D100 makes digital SLR photography accessible to those photographers
who enjoy SLR photography and are ready to take a serious step into digital.
The camera reflects Nikon's commitment to empower all serious photographers
with the precise combination of total image quality, performance, durability
and system compatibility. In addition, it will provide an excellent
opportunity for the expansion of high quality digital photography for a wide
variety of business applications." he added.
Advanced Technology for Advanced Image Quality
Incorporated within the D100's compact body is a high-definition CCD that
features 6.1 million effective pixels, producing high-definition 3,008 x
2,000-pixel images. The D100's improved image-processing algorithm ensures
superior image quality with increased detail, while its enhanced auto white
balance system assures accurate color rendition. Integrated features
including the 3D Matrix metering system and D-TTL flash control capability
work with the camera's advanced image-processing abilities to ensure well-
balanced exposures and rich, true colors. The D100's new one-chip system LSI
(Large Scale Integrated Circuit) provides super-fast image processing while
keeping power consumption to a minimum.
Innovative Features for Maximum Control
The D100 incorporates innovative new features and controls that offer
photographers a variety of choices and options to best suit their needs. A
top shutter speed of 1/4000 second, a high-performance built-in speedlight
with D-TTL flash control and a flash sync speed of up to 1/180 second offer
convenience with impressive results. Three-color mode options customize the
camera for different color gamut environments. Additionally, on-demand grid
lines and a five area autofocus with dynamic AF operation make composition,
autofocusing and manual focusing with the D100 fast and accurate. A plug-and-
play USB 1.1 interface enables images to be downloaded quickly onto the
computer.
Camera-ness, Digital-ness and Nikon Total Image Quality
The D100 was developed with a combination of what Nikon refers to as
"camera-ness" - the ergonomic design and convenience, created to enable
photographers to follow their instinct and to feel totally comfortable as they
use the camera, and "digital-ness" - the image recording and post-picture
making processes such as saving, file transfer and computer-related workflow
issues. Both are essential for photographers to be able to maximize the
benefits of digital SLR photography.
The D100 offers camera-ness by providing controls, operation, weight,
balance and handling consistent with other Nikon SLR products. It also offers
system-wide compatibility with more than 40 AF Nikkor Lenses, advanced
speedlights, including the new SB-80DX, and other accessories. This camera-
ness is complemented in the D100 by Nikon's digital-ness, which is evident in
its high performance, super-fast image processing and Nikon Capture software's
post-picture making processing abilities. The two combined qualities make the
D100 a compelling option for many photographers.
Nikon Software -- An Integral Part of Digital SLR Photography
The D100 is complemented by the new Nikon View 5 software that offers
photographers a host of facilities to enable easy transfer and viewing of
images on a computer. A new version of Nikon's optional camera control and
image-editing software package, Nikon Capture 3, will be available separately
to compliment the D100. Offering innovative new features and abilities for
post-picture making processes, Capture 3 software allows the D100 to be
controlled remotely from a computer. Capture 3 works seamlessly with Nikon's
exclusive NEF (Nikon Electronic File) RAW image file format to enable reading
and adjustment of these files. Once images are downloaded into the computer,
the full advantage of Nikon's Total Image Quality processing algorithms can be
applied to the files to produce 16-bit color depth images. Additional post
processing of images from the D100 will be possible using many of today's
advanced image editing software, such as Adobe's Photoshop 5 and higher.
The D100 will be available in the second quarter of 2002, along with the
optional Multi Function Battery Pack that features voice-memo, vertical
shutter release button, command and sub-command dials, AF start button and a
10-pin remote terminal.
About Nikon
Nikon Inc., the world leader in precision optics, 35mm and digital imaging
technology, is recognized for setting new standards in product design and
performance in consumer and professional photographic equipment. Nikon Inc.
distributes Nikon's Total Imaging System of consumer and professional 35mm
film and digital SLR cameras, Nikkor optics, Speedlights and System
Accessories; Advanced Photo System cameras; 35mm compact cameras; Coolpix(R)
compact digital cameras; Coolscan(R) digital film scanners; Nikonos(R)
underwater photographic systems; and Nikon sports and recreational optics.
The company plays an active role in supporting aspiring and advanced
photographers through a variety of organizations, educational programs, events
and workshops. For product information, contact Nikon at (800) NIKON-US or
visit http://www.nikonusa.com, which links all levels of photographers to the
web's most comprehensive photo learning and sharing communities.
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SOURCE Nikon Inc.
