New Nikon Coolpix S4 Packs a 10X Optical Zoom Into a Camera That Fits in a Shirt Pocket

    MELVILLE, N.Y., Sept. 1 /PRNewswire/ -- Nikon announced today the addition
of the latest Coolpix "S" series camera to their impressive fall line-up of
compact cameras. The new Coolpix S4 features an incredible 10x optical zoom,
six megapixels of resolution, a 2.5" LCD and an innovative, compact design
allowing the camera to fit into a shirt pocket. The powerful optical zoom
combined with the innovative body design of the camera gives digital
photographers unprecedented freedom and creativity with the ability to take
pictures from a wide range of angles such as from the hip, self portraits and
even from overhead.
    (Photo:  http://newscom.com/cgi-bin/prnh/20050901/NYTH020 )
    "The S4 is a stylish camera that combines the power of a 10x optical zoom,
distinctive body design and Nikon's exclusive in-camera technology," said Bill
Giordano, General Manager of Marketing for Nikon, Inc. "This model is an
excellent choice for digital photographers who want creative freedom while on-
the-go."
    To capture everything from extreme close-ups to detailed architecture or
even expansive landscapes, the 10x Zoom Nikkor lens delivers 38-380mm (35mm
equivalent) performance all in slim, compact package measuring a mere 4.4 x
2.7 x 1.4-inches and weighting just over seven ounces* -- small enough to
easily fit in a shirt pocket. The 10x optical zoom give users the freedom and
power to shoot from the sidelines or compose great portraits in one compact
package.
    The S4 features a new interpretation of the popular and innovative swivel
body design, first unveiled in the award-winning Coolpix 900 series cameras.
The body design allows the lens and the 2.5-inch LCD to move independently so
users can view their shot from any angle. For comfortable shooting, the S4
features a newly designed hand grip as well as conveniently placed buttons and
controls.
    In addition to a stylish package and impressive zoom, the S4 comes packed
with innovative and advanced features for beginning through advanced
photographers. Using exclusive technology, Nikon has narrowed the picture-
taking process down to three simple steps -- turn on the camera, frame the
shot and snap the picture. To ensure a sharp portrait with the press of a
button Face Priority AF ensures that faces remain in focus when shooting
portraits by automatically sensing the presence of a human face within the
frame and setting accurate focus accordingly. Nikon's renowned In-Camera Red-
Eye Fix(TM) technology detects and corrects red eyes in most typical
situations without the need to press buttons or select and highlight the eyes
in playback. Without the hassle of additional software, photographers will
experience less red-eye photos yielding print-ready portraits.
    To help ensure a balanced exposure and sharpness, Nikon's exclusive D-
Lighting function automatically compensates for insufficient flash or
excessive back lighting in order to obtain balanced exposure throughout the
frame. Blur Warning, another feature unique to Nikon alerts the user when a
shot is compromised by camera or hand shake, allowing another shot to be taken
before leaving the scene.
    The S4 features 16 Scene Modes with four of them offering Scene Assist to
simplify shooting in common situations. To capture moving memories the S4
features four Movie Modes at up to 15 fps with three of the modes offering
sound recording. And, the Time-Lapse movie function can capture action taking
place over extended periods of time.
    Additionally, the S4 includes helpful functions such as: Best Shot
Selector (BSS), Macro mode, 4x Digital Zoom, Single AF and Continuous AF and
choice of White Balance.
    For further convenience the S4 includes 13.5 MB of internal memory and
operates on two AA-size alkaline or rechargeable batteries.
    The S4 will be available at retail nationwide in September 2005 with an
MSRP of $399.95. For more information on the S4 and other Coolpix cameras,
please visit http://www.nikondigital.com.

    *Without Battery or memory card

    About Nikon
    Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in
digital imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes the Nikon Total Imaging System of consumer and professional
digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon
Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; 35mm
film SLR cameras; Nikon software products and Nikon sports and recreational
optics. At the heart of every Nikon camera is Nikon's Exclusive Feature
System, making it easy for anyone to take amazing digital pictures. Through
the Nikon Spirit Initiative(TM), the company, plays an active role in
supporting aspiring and advanced photographers through a variety of
philanthropic organizations, educational programs, events and workshops. For
more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which
links all levels of photographers to the web's most comprehensive photo
learning and sharing communities.

SOURCE  Nikon