Nikon's New Coolpix L1 Point-And-Shoot Camera Combines Sophisticated Features With a 5x Optical Zoom

 New Six-Megapixel Compact Camera Delivers Impressive Functions With Easy-to-
                                Use Operation

    MELVILLE, N.Y., Sept. 1 /PRNewswire/ -- Joining Nikon's award winning
Coolpix line of compact digital cameras is the new Coolpix L1.  Compact and
lightweight, the six-megapixel L1 offers 5x optical zoom performance, an
incredibly bright 2.5-inch LCD, and a host of advanced in-camera features for
crisp, clear photos with the press of a button.
    "The Coolpix L1 is an ideal camera for the first-time through step up
user," says Bill Giordano, General Manager of Marketing for Nikon, Inc.  "Not
only does this camera take fantastic pictures, but it actually helps users
compose shots, fix red-eye, compensate for undesirable lighting conditions,
and much more."
    For creative freedom to compose shots, the 5x optical, 38-190mm Zoom
Nikkor lens (35mm equivalent) lets users zoom in for tight portraits or zoom
out to capture wide-open scenery.  A newly designed 1/2.5-inch CCD delivers
high 6-megapixel performance within smaller dimensions -- contributing to the
highly portable and compact dimensions of the camera.
    True to the entire Coolpix line for 2005, the L1 gives users the power to
improve and fix recorded images in-camera with ease using Nikon's exclusive
suite of technology.  To compensate for insufficient flash or excessive
backlighting with the touch of a button, the D-Lighting function will add
detail and brighten the image where necessary.  The Face-Priority AF function
is able to automatically detect the location of a human face within the frame,
providing sharp focus on it to produce sharp, clear portraits wherever the
subject is positioned in the frame.  The In-Camera Red-Eye Fix(TM) technology
automatically detects and corrects red eyes in an image while Blur Warning
will alert the user that a shot has been compromised allowing for it to be
retaken before leaving the scene.
    The newly-designed GUI (Graphic User Interface) enables users to select
functions either by name or icon.  And, the Help button can be pressed to
display simple explanations for functions in the main menu.
    With a choice of 15 Scene Modes, the L1 gives users the ability to achieve
crisp, clear images in a variety of situations such as Beach/Snow, Fireworks,
Museum, Party/Indoor and more.  Four of the Scene Modes offer Scene Assist to
help compose shots for optimal results.  To capture moving memories, Movie
Mode will record at up to 30 fps with sound.
    The Coolpix L1 features a curved grip for comfortable, stable shooting and
is highly portable -- measuring just 3.5 x 2.4 x 1.9 inches and weighing just
over six ounces* -- making it the ideal travel companion for consumers on the
go.  The L1 also includes a large, bright 2.5-inch LCD for easy viewing in a
variety of lighting conditions.
    Additionally, the L1 includes handy features such as Best Shot Selector
(BSS), 4x digital zoom, Single and Continuous AF, Choice of White Balance and
Noise reduction to ensure better color reproduction in darker lighting
conditions.   Consumers can record images to an SD Card or onto the 10 MB of
internal memory.  For added convenience, the L1 uses two AA-size batteries and
comes included with PictureProject Software.
    The L1 will be available in September 2005 with an MSRP of $349.95. For
more information about the L1 and other Coolpix cameras, please visit
http://www.nikondigital.com.

    About Nikon
    Nikon, At the Heart of the Image(TM).  Nikon Inc. is the world leader in
digital imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment.  Nikon Inc.
distributes the Nikon Total Imaging System of consumer and professional
digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon
Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; 35mm
film SLR cameras; Nikon software products and Nikon sports and recreational
optics.  At the heart of every Nikon camera is Nikon's Exclusive Feature
System, making it easy for anyone to take amazing digital pictures. Through
the Nikon Spirit Initiative(TM), the company plays an active role in
supporting aspiring and advanced photographers through a variety of
philanthropic organizations, educational programs, events and workshops. For
more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which
links all levels of photographers to the web's most comprehensive photo
learning and sharing communities.

    *Without Battery or memory card

SOURCE  Nikon, Inc.