NEWSWEEK POLL: Campaign 2004


                 Bush/Cheney in Dead Heat With Kerry/Edwards
          in Two-Way and Three-Way Matchups Among Registered Voters

              Fifty Percent Favor Embryonic Stem Cell Research;
                             36 Percent Oppose It

               Bush Gains on Handling the Economy, Health Care

    NEW YORK, Oct. 16 /PRNewswire/ -- In a two-way matchup, the presidential
race remains in a dead heat in the latest Newsweek Poll. Among registered
voters, Bush/Cheney gets 48 percent and Kerry/Edwards 47 percent of the vote,
a two-point gain for the Bush/Cheney ticket from the Newsweek Poll two weeks
ago. Among likely voters, the Bush/Cheney lead opens up, 50 vs. 45 percent for
Kerry/Edwards and among swing voters, Kerry/Edwards leads Bush/Cheney 39 vs.
33 percent, with 28 percent undecided, the poll shows.
    In a three-way trial heat among registered voters, the race is just as
close: Bush/Cheney beats Kerry/Edwards 48 vs. 46 percent with 1 percent for
Nader/Camejo, the poll shows. That represents a four-point margin swing from
the Sept. 30-Oct. 2 Newsweek Poll: Kerry/Edwards led Bush/Cheney 47 vs. 45
percent.  Among likely voters, the gap is bigger: 50 percent for Bush/Cheney
vs. 44 percent for Kerry/Edwards, with 1 percent for Nader/Camejo. And among
swing voters, Kerry/Edwards gets 34 percent of the vote; Bush/Cheney get 33
percent with 5 percent for Nader/Camejo and 28 percent undecided, the poll
shows.  For this Newsweek Poll, swing voters are defined as those who plan to
vote but say they have not yet made up their mind about who to support. Likely
voters are determined based on response to six questions about voting
intentions, voting history, interest in politics, and knowledge of the voting
process.
    With the death of actor Christopher Reeve, the topic of stem cell research
has surfaced in the campaign. In the Newsweek Poll, 54 percent of registered
voters say Kerry would handle stem cell research better than Bush, who got 32
percent of the vote on that issue. Fifty percent of registered voters (and 48%
of swing voters) say they favor using federal tax dollars to fund medical
research using stem cells obtained from human embryos. And of those who favor
it, 75 percent say it's because they support scientific progress generally; 21
percent say it's because they have/know someone with disease.  Thirty-six
percent of registered voters oppose the research (and 39% of swing voters). Of
those who oppose the research, 58 percent say it's because it conflicts with
religious/moral values; 37 percent say it's not a good use of public money.
Among registered voters, 44 percent say the issue of stem cell research is at
least somewhat important (14% say very important) in determining their vote
for president. Twenty-eight percent say it's not too important and 25 percent
say it's not at all important in determining their vote, the poll shows.
    Forty-four percent of those who watched the third and final debate Oct. 13
say Kerry won; 36 percent say Bush won. Forty-nine percent say Kerry had a
better command of the issues and facts (43% say so for Bush); 53 percent say
Kerry seemed more confident and self-assured (39% for Bush) and 49 percent say
Kerry seemed to better understand the problems and concerns of people like
them (43% for Bush). Forty-eight percent say Bush seemed more personally
likeable (43% for Kerry) and 44 percent say Bush did more to distort or
exaggerate his opponent's record on positions on issues (41% say so for
Kerry), the poll shows.
    Fifty-five percent of all adults polled say they are dissatisfied with the
way things are going in the United States at this time and Bush's job-approval
rating increased one point from the Sept. 30-Oct. 2 Newsweek Poll to 47
percent.  And registered voters are nearly even on whether or not they'd like
to see Bush re-elected to another term: 47 percent say yes; 48 percent say no.
    As for who would handle issues better overall, among registered voters
Kerry leads Bush 46 to 40 percent on social security. Kerry leads Bush 48 to
45 percent on handling the economy, a 6-point gain for Bush from the poll
taken two weeks ago. Kerry also leads Bush in handling health care, including
Medicare, 50 to 42 percent, an 8-point gain for Bush since the last Newsweek
Poll. Kerry leads on the environment (51% vs. 34%) and American jobs and
foreign competition (49% vs. 40%). Bush leads Kerry 51-to 41 percent on
handling the situation in Iraq; on terrorism and homeland security (54 % vs.
38%) and taxes (49% vs. 42%), the poll shows.
    Overall, 63 percent of registered voters say Bush has strong leadership
qualities (55% say so for Kerry) and 68 percent say Bush says what he
believes, not just what people want to hear, compared to 47 percent for Kerry.
Sixty-six percent say Bush is personally likeable (59% say so for Kerry) and
56 percent say Bush is honest and ethical (52% say so for Kerry), the poll
shows. Fifty-three percent say they would trust Bush to make the right
decisions during an international crisis vs. 47 percent who say so for Kerry.
But 78 percent say Kerry is intelligent and well-informed, vs. 61 percent who
say so for Bush.
    Twenty-six percent of registered voters say they and their family will be
better off in terms of retirement security if Bush is re-elected; 31 percent
say so if Kerry were elected but 38 percent say there will be no difference in
their plans either way.
    For this Newsweek Poll, Princeton Survey Research Associates interviewed
1,004 registered voters on October 14-15, 2004. The margin of error is plus or
minus 4 percentage points with different margins of error for subgroups. This
poll is part of the October 25 issue of Newsweek (on newsstands Monday,
October 18).
    (Read Newsweek's news releases at http://www.Newsweek.com.
Click "Pressroom" at bottom of page).

     http://www.msnbc.msn.com/id/6260444/site/newsweek/


                                Newsweek Poll
                       Post-Debates/Stem Cell Research
              Princeton Survey Research Associates International

                            Final Topline Results
                                  (10/16/04)

     N = 1,004 Registered Voters
     Margin of error: plus or minus 4
     Interviewing dates: October 14-15, 2004

     SAMPLE SIZE/MARGIN OF ERROR FOR TOTAL ADULTS:
     1,123     Total adults (plus or minus 3)

     SAMPLE SIZE/MARGIN OF ERROR FOR REGISTERED VOTERS SUBGROUPS:
     1,004     Registered voters (plus or minus 4)

     880  Likely voters (plus or minus 4) (see definition at the bottom of
           Q.1a/b table)

     102  Swing voters (plus or minus 11)  (see definition at the bottom of
           Q.1a/b table)
     109  First-time voters (plus or minus 10) (see definition at the bottom
           of Q.1a/b table)
     158  Early voters (plus or minus 9)  (see definition at the bottom of
           Q.1a/b table)

     354  Republicans (plus or minus 6)
     317  Democrats (plus or minus 6)
     284  Independents (plus or minus 6)

     476  Men (plus or minus 5)
     528  Women (plus or minus 5)

     120  18-29 (plus or minus 10)
     326  30-49 (plus or minus 6)
     288  50-64 (plus or minus 7)
     237  65+ (plus or minus 7)

     479  Bush/Cheney supporters (plus or minus 5)
     464  Kerry/Edward supporters  (plus or minus 5)

     541  Favor federal funding of stem cell research (plus or minus 5)
     339  Oppose federal funding of stem cell research (plus or minus 5)

     SAMPLE SIZE/MARGIN OF ERROR FOR DEBATE VIEWERS SUBGROUPS:
     697  Debate viewers (watched at least some of this week's presidential
           debate) (plus or minus 4)

     252  Republicans (plus or minus 7)
     227  Democrats (plus or minus 7)
     196  Independents (plus or minus 8)

     NOTE: Data is weighted so that sample demographics match Census Current
           Population Survey parameters for gender, age, education, race and
           region.
     NOTE: Reported subgroup sample sizes are UNWEIGHTED and should not be
           used to compute percentages.
     NOTE: An asterisk (*) indicates a value less than 1%.
           Results for questions 1a/b and 2a/b include leaners.

    1a/b. Suppose the election were being held TODAY and you had the following
          three choices for president and vice president... (INSERT CHOICES
          AND ROTATE) George W. Bush and Dick Cheney, the Republicans; John
          Kerry and John Edwards, the Democrats; and Ralph Nader and Peter
          Camejo, the Independent or third party candidates. Who would you
          vote for? [IF DO NOT SUPPORT BUSH/CHENEY, KERRY/EDWARDS, OR
          NADER/CAMEJO RESPONDENTS WERE ASKED] As of TODAY, do you LEAN more
          toward...Bush and Cheney, the Republicans; Kerry and Edwards, the
          Democrats; or Nader and Camejo?

    BASED ON REGISTERED VOTERS

    Three-Way Trial Heat
                         Total         Total          Total    Undec./Other
                       Bush/Cheney  Kerry/Edwards  Nader/Camejo
    Current Total         48             46             1            5  =100

    Likely voters         50             44             1            5  =100

    Swing voters          33             34             5           28  =100
    First-time voters     36             57             1            6  =100
    Early voters          43             52             1            4  =100

    Men                   46             50             *            4  =100
    Women                 49             43             1            7  =100

    18-29                 41             50             2            7  =100
    30-49                 56             39             1            4  =100
    50-64                 46             48             2            4  =100
    65+                   39             54             1            6  =100

    Republicans           95              3             *            2  =100
    Democrats              7             88             1            4  =100
    Independents          40             51             2            7  =100

    Trends (RVs)
    (9/30-10/2/04)        45             47             2            6  =100
    (9/9-10/04)           49             43             2            6  =100
    (9/2-3/04)            52             41             3            4  =100
    (7/29-30/04)          42             49             3            6  =100
    (7/8-9/04)            44             47             3            6  =100
    (5/13-14/04)          42             43             5           10  =100
    (4/8-9/04)            42             46             4            8  =100
    (3/25-26/04)          45             43             5            7  =100
    (3/18-19/04)          45             43             5            7  =100

    Note: "Nader/Camejo" only offered as a choice in states where Nader is on
          the ballot.  Trends before 7/8-9/04 based on slightly different
          question wording that did not include vice presidential candidates'
          names.

    Notet: Likely voters are determined based on response to six questions
           about voting intentions, voting history, interest in politics, and
           knowledge of the voting process.  Likely voter results for this
           poll assume a turnout level comparable to 1992, when an estimated
           55% of all adult U.S. residents and 61% of citizens eligible to
           vote cast a ballot for president.

    Note: Swing voters are defined as those who plan to vote but say they have
          not yet made up their mind about who to support ("no/don't know in
          Q.4).  First-time voters are those who say they have never
          previously voted in a presidential election. Early voters are
          defined as those who have already voted or have taken steps to vote
          by absentee ballot or other means before November 2nd.

    1c. Do you support (INSERT Q.1a CHOICE: Bush and Cheney/Kerry and
        Edwards/Nader and Camejo) STRONGLY or only moderately?

    BASED ON REGISTERED VOTERS

     Total  LVs                         9/30-    9/9-   9/2-     7/29-   7/8-
                                      10/2/04   10/04   3/04     30/04   9/04
                Bush/Cheney Voters
      37     40 Strong                   32       35     39        30     31
      11     10 Not Strong               13       14     13        12     13

                Kerry/Edwards
                Voters
      30     32 Strong                   31       26     25        31     25
      16     12 Not Strong               16       17     16        18     22

                Nader/Camejo
                Voters
       0      0 Strong                    1        1      1         *      1
       1      1 Not Strong                1        1      2         3      2

       5      5 Undecided/Other           6        6      4         6      6
      100   100                         100      100    100       100    100


    2a/b. What if you HAD TO CHOOSE between... (INSERT CHOICES AND ROTATE)
          Bush and Cheney, the Republicans, and Kerry and Edwards, the
          Democrats.  If the election were held TODAY, who would you vote for?
          [IF DO NOT SUPPORT BUSH/CHENEY OR KERRY/EDWARDS, RESPONDENTS WERE
          ASKED] As of TODAY, do you LEAN more toward...Bush and Cheney, the
          Republicans or Kerry and Edwards, the Democrats?

    BASED ON REGISTERED VOTERS

                              Total            Total        Undecided/Other
                           Bush/Cheney     Kerry/Edwards
    Current Total              48               47                  5   =100

    Likely voters              50               45                  5   =100

    Swing voters               33               39                 28   =100

    Trends (RVs)
    (9/30-10/2/04)             46               49                  5   =100
    (9/9-10/04)                50               45                  5   =100
    (9/2-3/04)                 54               43                  3   =100
    (7/29-30/04)               44               52                  4   =100
    (7/8-9/04)                 45               51                  4   =100
    (5/13-14/04)               45               46                  9   =100
    (4/8-9/04)                 43               50                  7   =100
    (3/25-26/04)               47               48                  5   =100
    (3/18-19/04)               48               48                  4   =100

    Note: Results combine Q1a/b results with Q2a/b choice of Nader supporters.
          Question wording somewhat different in earlier polls.  Trends prior
          to 7/8-9/04 did not include vice presidential candidates' names.

    3. [IF ALREADY VOTED EARLY] Is this the FIRST TIME you have voted in a
       general election for president, or not?  [IF HAVEN'T VOTED EARLY] If
       you vote this year, will it be the FIRST TIME you have voted in a
       general election for president, or not?

    BASED ON REGISTERED VOTERS

     Total  LVs
        15    9   Yes, first time voter  (including all not eligible to vote
                   before 2004)
        84   91   No, not the first time
         1    0   Don't know
       100  100


    4. Have you MADE UP YOUR MIND about who to vote for in the PRESIDENTIAL
       election, or not?

    BASED ON REGISTERED VOTERS

                                 Yes        No/Don't know     Don't plan to
                                                                 vote/DK
    Current Total                 85              11                 4  =100

    Bush/Cheney supporters        91               8                 1  =100
    Kerry/Edwards supporters      86               9                 5  =100

    Past Election Trends (RVs)
    (10/18-20/00)                 79              18                 3  =100
    (10/21-11/2/96)               74              21                 5  =100
    (10/20-11/2/92)               73              27                 *  =100

    Note: "Yes" includes those who report they already voted.  Trends for 1996
          and 1992 elections are from Markle Foundation/PSRA surveys.


    5a/b. If the election for U.S. CONGRESS were being held TODAY, would you
          vote for... the Republican Party's candidate or the Democratic
          Party's candidate (ROTATE) for Congress in your district?   As of
          TODAY, do you LEAN more toward... the Republican or the Democrat
          (ROTATE)?

    BASED ON REGISTERED VOTERS

                          Rep/Lean     Dem/Lean       Undecided/Other
                            Rep          Dem
    Current Total            43           46                11          =100

    Likely voters            46           44                10          =100

    2004 Trends (RVs)
    (7/29-30/04)             41           51                 8          =100
    (3/18-19/04)             42           49                 9          =100

    2000 Trends
    (10/18-20/00) RVs        39           51                10          =100
    (10/18-20/00) LVs        43           47                10          =100


    6. Next, please tell me if you have a favorable or unfavorable opinion of
       the following people in politics.  If I mention someone you had never
       heard of before this interview, just tell me.  (First,) what about...
       (INSERT READ AND ROTATE ITEMS A & B FIRST; THEN READ AND ROTATE ITEMS
       C & D) (Do you have a favorable or unfavorable opinion of him?)

    BASED ON REGISTERED VOTERS

                               Favorable  Unfavorable  Never heard  DK
                                                            of
    a.  George W. Bush
    Current Total                 51           45            *      4   =100
    Trends
    (9/30-10/2/04)                49           46            0      5   =100
    (9/9-10/04)                   52           44            *      4   =100
    (9/2-3/04)                    55           40            *      5   =100
    (7/29-30/04)                  48           48            0      4   =100
    (7/8-9/04)                    51           45            *      4   =100
    (5/13-14/04)                  46           46            0      8   =100
    (4/8-9/04)                    48           46            *      6   =100
    (3/25-26/04)                  51           44            0      5   =100
    (3/18-19/04)                  52           42            *      6   =100
    (2/19-20/04)                  49           47            *      4   =100
    (2/24-25/00)                  55           36            *      9   =100
    (1/17-19/00)                  66           26            *      8   =100
    (10/21-24/99)                 71           21            1      7   =100

    b.  John Kerry
    Current Total                 51           44            *      5   =100
    Trends
    (9/30-10/2/04)                52           40            *      8   =100
    (9/9-10/04)                   48           44            1      7   =100
    (9/2-3/04)                    45           46            *      9   =100
    (7/29-30/04)                  53           37            2      8   =100
    (7/8-9/04)                    52           36            3      9   =100
    (5/13-14/04)                  47           36            3     14   =100
    (4/8-9/04)                    51           34            3     12   =100
    (3/25-26/04)                  51           35            2     12   =100
    (3/18-19/04)                  51           36            3     10   =100
    (2/19-20/04)                  56           27            5     12   =100
    (1/29-30/04)                  57           24            5     14   =100
    (1/22-23/04)                  54           25            8     13   =100
    (12/11-12/03)                 33           34           16     17   =100

    c.  Dick Cheney
    Current Total                 48           43            2      7   =100
    Trends
    (9/30-10/2/04)                44           47            1      8   =100
    (9/9-10/04)                   47           42            1     10   =100
    (9/2-3/04)                    50           40            1      9   =100
    (7/29-30/04)                  43           46            2      9   =100
    (7/8-9/04)                    46           43            2      9   =100
    (2/19-20/04)                  44           44            3      9   =100

    d.  John Edwards
    Current Total                 49           37            4     10   =100
    Trends
    (9/30-10/2/04)                50           31            3     16   =100
    (9/9-10/04)                   45           37            3     15   =100
    (9/2-3/04)                    46           33            5     16   =100
    (7/29-30/04)                  52           28            6     14   =100
    (7/8-9/04)                    52           25            8     15   =100
    (2/19-20/04)                  52           19           11     18   =100
    (1/29-30/04)                  42           27           12     19   =100
    (1/22-23/04)                  46           23           14     17   =100
    (12/11-12/03)                 27           25           23     25   =100


    7. Are you satisfied or dissatisfied with the way things are going in the
       United States at this time?

    BASED ON TOTAL ADULTS

                                  Satisfied      Dissatisfied   DK
    Current Total                     40              55         5      =100

    Trends
    (9/30-10/2/04)                    38              57         5      =100
    (9/9-10/04)                       39              53         8      =100
    (9/2-3/04)                        43              49         8      =100
    (7/29-30/04)                      36              58         6      =100
    (7/8-9/04)                        40              54         6      =100
    (5/13-14/04) Prisoner abuse
      scandal                         30              62         8      =100
    (4/8-9/04)                        36              59         5      =100
    (1/22-23/04)                      43              52         5      =100
    (1/8-9/04)                        46              47         7      =100
    (12/18-19/03) Saddam's capture    46              47         7      =100
    (10/9-10/03)                      40              54         6      =100
    (4/03) Iraq War                   50              41         9      =100
    (9/02)                            41              55         4      =100
    (7/02)                            46              46         8      =100
    (9/01) Terrorist attacks          57              34         9      =100
    (6/01)                            43              52         5      =100
    (3/01)                            47              45         8      =100
    (1/01)                            55              41         4      =100
    (6/00)                            47              45         8      =100
    (3/00)                            56              36         8      =100
    (8/99)                            56              39         5      =100
    (9/98)                            54              42         4      =100
    (1/97)                            38              58         4      =100
    (3/96)                            28              70         2      =100
    (6/95)                            25              73         2      =100
    (8/94)                            24              71         5      =100
    (6/92) Recession                  14              84         2      =100
    (3/91) Gulf War Victory           66              31         3      =100
    (9/90)                            37              58         5      =100
    (9/88)                            56              40         4      =100
    (11/85)                           51              46         3      =100
    (12/81) Recession                 27              67         6      =100
    (7/79) Energy/Economic Crisis     12              84         4      =100

    Note:  Trends - 4/03, 9/02, 6/00-6/01 and 6/95-8/99 Pew Research Center;
                    7/79-6/92 Gallup.

    8. Do you approve or disapprove of the way George W. Bush is handling his
       job as president?

    BASED ON TOTAL ADULTS

                                      Approve     Disapprove     DK
    Current Total                       47            46          7     =100
    Trends
    (9/30-10/2/04)                      46            48          6     =100
    (9/9-10/04)                         48            44          8     =100
    (9/2-3/04)                          52            41          7     =100
    (7/29-30/04)                        45            49          6     =100
    (7/8-9/04)                          48            46          6     =100
    (5/13-14/04)                        42            52          6     =100
    (4/8-9/04)                          49            45          6     =100
    (3/25-26/04)                        49            45          6     =100
    (3/18-19/04)                        48            44          8     =100
    (2/19-20/04)                        48            44          8     =100
    (2/5-6/04)                          48            45          7     =100
    (1/29-30/04)                        49            44          7     =100
    (1/22-23/04)                        50            44          6     =100
    (1/8-9/04)                          54            41          5     =100
    (12/18-19/03)                       54            38          8     =100
    (11/6-7/03)                         52            40          8     =100
    (10/9-10/03)                        51            42          7     =100
    (9/11-12/03)                        52            39          9     =100
    (8/21-22/03)                        53            36         11     =100
    (7/24-25/03)                        57            34          9     =100
    (7/10-11/03)                        55            37          8     =100
    (5/29-30/03)                        61            28         11     =100
    (5/1-2/03)                          65            26          9     =100
    (4/10-11/03)                        71            23          6     =100
    (3/27-28/03)                        68            26          6     =100
    (3/13-14/03)                        53            37         10     =100
    (2/6-7/03)                          61            31          8     =100
    (1/16-17/03)                        56            33         11     =100
    (11/7-8/02)                         60            30         10     =100
    (10/11-12/02)                       61            29         10     =100
    (9/12-13/02)                        70            23          7     =100
    (8/28-29/02)                        61            30          9     =100
    (6/27-28/02)                        70            19         11     =100
    (3/21-22/02)                        74            16         10     =100
    (1/31-2/1/02)                       83            12          5     =100
    (12/13-14/01)                       81            11          8     =100
    (10/11-12/01)                       88             8          4     =100
    (9/20-21/01)                        86            10          4     =100
    (9/13-14/01)                        82            11          7     =100
    (8/25-9/5/01)                       51            34         15     =100
    (5/10-11/01)                        50            31         19     =100
    (2/15-16/01)                        56            21         23     =100

    Note: Full trendline from January 2004 to present; earlier trends
          selected. Bush approval figures for 8/25-9/5/01 from Pew Research
          Center.


    9. In general, would you like to see George W. Bush re-elected to another
       term as president, or not?

    BASED ON REGISTERED VOTERS

                                      Yes          No          DK
    Current Total                      47          48           5       =100

    Likely voters                      49          46           5       =100

    Trends (RVs)
    (9/30-10/2/04)                     46          48           6       =100
    (9/9-10/04)                        50          46           4       =100
    (9/2-3/04)                         53          43           4       =100
    (7/29-30/04)                       43          53           4       =100
    (7/8-9/04)                         43          52           5       =100
    (5/13-14/04)                       41          51           8       =100
    (3/18-19/04)                       46          50           4       =100
    (2/19-20/04)                       43          52           5       =100
    (2/5-6/04)                         45          50           5       =100
    (1/29-30/04)                       45          49           6       =100
    (1/22-23/04)                       44          52           4       =100
    (1/8-9/04)                         48          46           6       =100
    (12/18-19/03)                      46          46           8       =100
    (12/11-12/03)                      45          50           5       =100
    (11/6-7/03)                        44          50           6       =100
    (10/30-31/03)                      45          46           9       =100
    (10/23-24/03)                      46          47           7       =100
    (10/9-10/03)                       44          50           6       =100
    (9/25-26/03)                       46          47           7       =100
    (9/18-19/03)                       44          50           6       =100
    (8/21-22/03)                       44          49           7       =100
    (7/24-25/03)                       49          43           8       =100
    (7/10-11/03)                       47          46           7       =100
    (5/1-2/03)                         51          38          11       =100
    (4/10-11/03)                       52          38          10       =100
    (11/7-8/02)                        49          42           9       =100


    Questions 11 and 12 were asked in random order; in each question series,
the order in which the items were read was rotated with item i always asked
last.

    11. Please tell me whether or not you think each of the following phrases
        describes GEORGE W. BUSH.  (First,) what about... (Does this describe
        Bush or not?)

    BASED ON REGISTERED VOTERS

                                    Yes, describes  No, does not  DK
    a. Has strong leadership qualities
    Current Total                           63           33        4    =100
    Trends
    (9/30-10/2/04)                          62           35        3    =100
    (9/9-10/04)                             62           35        3    =100
    (9/2-3/04)                              65           33        2    =100
    (7/29-30/04)                            60           38        2    =100
    (7/8-9/04)                              67           31        2    =100
    (1/22-23/04)                            65           33        2    =100
    (10/31-11/2/00)                         59           33        8    =100

    b.  Is honest and ethical
    Current Total                           56           39        5    =100
    Trends
    (9/30-10/2/04)                          55           39        6    =100
    (9/9-10/04)                             55           40        5    =100
    (9/2-3/04)                              62           33        5    =100
    (7/29-30/04)                            54           40        6    =100
    (7/8-9/04)                              54           40        6    =100
    (1/22-23/04)                            57           38        5    =100
    (10/31-11/2/00)                         58           31       11    =100

    c. Cares about people like you
    Current Total                           50           46        4    =100
    Trends
    (9/30-10/2/04)                          49           47        4    =100
    (9/9-10/04)                             51           45        4    =100
    (9/2-3/04)                              53           43        4    =100
    (7/29-30/04)                            44           51        5    =100
    (7/8-9/04)                              49           46        5    =100
    (1/22-23/04)                            48           48        4    =100
    (10/31-11/2/00)                         51           41        8    =100

    d. Is personally likeable
    Current Total                           66           29        5    =100
    Trends
    (9/30-10/2/04)                          65           31        4    =100
    (9/9-10/04)                             67           29        4    =100
    (9/2-3/04)                              67           29        4    =100
    (7/29-30/04)                            62           34        4    =100
    (7/8-9/04)                              69           29        4    =100
    (1/22-23/04)                            67           28        5    =100
    (10/31-11/2/00)                         70           23        7    =100

    e. Says what he believes, not just
       what people want to hear
    Current Total                           68           28        4    =100
    Trends
    (9/30-10/2/04)                          66           30        4    =100
    (9/9-10/04)                             66           30        4    =100
    (9/2-3/04)                              66           29        5    =100
    (7/29-30/04)                            58           35        7    =100
    (7/8-9/04)                              62           32        6    =100
    (1/22-23/04)                            63           32        5    =100
    (10/31-11/2/00)                         52           37       11    =100

    f. Would trust him to make the
       right decisions during an
       international crisis
    Current Total                           53           44        3    =100
    Trends
    (9/30-10/2/04)                          51           45        4    =100
    (9/9-10/04)                             54           42        4    =100
    (9/2-3/04)                              57           40        3    =100
    (7/29-30/04)                            48           49        3    =100
    (7/8-9/04)                              56           40        4    =100
    (1/22-23/04)                            56           41        3    =100

    g. Shares your values
    Current Total                           53           43        4    =100
    Trends
    (9/30-10/2/04)                          52           45        3    =100
    (9/9-10/04)                             52           44        4    =100
    (9/2-3/04)                              54           41        5    =100
    (7/29-30/04)                            48           48        4    =100

    h. Is intelligent and well informed
    Current Total                           61           35        4    =100
    Trends
    (9/30-10/2/04)                          59           37        4    =100
    (9/9-10/04)                             59           37        4    =100
    (1/22-23/04)                            59           36        5    =100
    (10/31-11/2/00)                         64           29        7    =100

    i. Is too conservative
    Current Total                           32           61        7    =100
    Trends
    (9/30-10/2/04)                          36           58        6    =100
    (9/9-10/04)                             33           61        6    =100
    (9/2-3/04)                              32           61        7    =100
    (7/29-30/04)                            37           56        7    =100
    (7/8-9/04)                              34           60        6    =100


    12. Please tell me whether or not you think each of the following phrases
        describes JOHN KERRY.  (First,) what about... (Does this describe
        Kerry, or not?)

    BASED ON REGISTERED VOTERS

                                     Yes, describes  No, does not DK
    a. Has strong leadership qualities
    Current Total                           55           40        5    =100
    Trends
    (9/30-10/2/04)                          56           36        8    =100
    (9/9-10/04)                             50           40       10    =100
    (9/2-3/04)                              47           41       12    =100
    (7/29-30/04)                            58           31       11    =100
    (7/8-9/04)                              55           27       18    =100
    (1/29-30/04)                            62           17       21    =100

    b. Is honest and ethical
    Current Total                           52           39        9    =100
    Trends
    (9/30-10/2/04)                          57           33       10    =100
    (9/9-10/04)                             54           35       11    =100
    (9/2-3/04)                              47           39       14    =100
    (7/29-30/04)                            58           28       14    =100
    (7/8-9/04)                              53           29       18    =100
    (1/29-30/04)                            58           14       28    =100

    c. Cares about people like
     you
    Current Total                           54           39        7    =100
    Trends
    (9/30-10/2/04)                          57           34        9    =100
    (9/9-10/04)                             55           36        9    =100
    (9/2-3/04)                              49           38       13    =100
    (7/29-30/04)                            57           33       10    =100
    (7/8-9/04)                              52           32       16    =100
    (1/29-30/04)                            52           26       22    =100

    d. Is personally likeable
    Current Total                           59           34        7    =100
    Trends
    (9/30-10/2/04)                          63           31        6    =100
    (9/9-10/04)                             59           32        9    =100
    (9/2-3/04)                              59           33        8    =100
    (7/29-30/04)                            67           25        8    =100
    (7/8-9/04)                              60           24       16    =100
    (1/29-30/04)                            67           13       20    =100

    e. Says what he believes, not just
       what people want to hear
    Current Total                           47           45        8    =100
    Trends
    (9/30-10/2/04)                          48           44        8    =100
    (9/9-10/04)                             45           45       10    =100
    (9/2-3/04)                              42           47       11    =100
    (7/29-30/04)                            49           39       12    =100
    (7/8-9/04)                              45           38       17    =100
    (1/29-30/04)                            48           27       25    =100

    f. Would trust him to make the
       right decisions during an
       international crisis
    Current Total                           47           45        8    =100
    Trends
    (9/30-10/2/04)                          51           40        9    =100
    (9/9-10/04)                             46           45        9    =100
    (9/2-3/04)                              44           48        8    =100
    (7/29-30/04)                            53           37       10    =100
    (7/8-9/04)                              46           36       18    =100
    (1/29-30/04)                            52           24       24    =100

    g. Shares your values
    Current Total                           48           48        4    =100
    Trends
    (9/30-10/2/04)                          50           42        8    =100
    (9/9-10/04)                             46           45        9    =100
    (9/2-3/04)                              42           48       10    =100
    (7/29-30/04)                            50           41        9    =100

    h. Is intelligent and well informed
    Current Total                           78           17        5    =100
    Trends
    (9/30-10/2/04)                          80           15        5    =100
    (9/9-10/04)                             74           18        8    =100

    i. Is too liberal
    Current Total                           48           44        8    =100
    Trends
    (9/30-10/2/04)                          43           48        9    =100
    (9/9-10/04)                             42           47       11    =100
    (9/2-3/04)                              45           43       12    =100
    (7/29-30/04)                            40           50       10    =100
    (7/8-9/04)                              38           46       16    =100
    (1/29-30/04)                            32           45       23    =100


    13. Which ONE of the following issues will be MOST important in
        determining your vote for president this year ...  (INSERT-READ AND
        ROTATE)

    BASED ON REGISTERED VOTERS

     Current                                9/30-      9/9-    9/2-     7/29-
                                           10/2/04    10/04    3/04     30/04
       22    Terrorism and homeland           26        25       28       21
              security
       20    The situation in Iraq            20        15       11       18
       16    The economy                      21        21       21       19
       14    Health care, including           11        14       13       15
              Medicare
        8    American jobs and foreign         8         9        9        9
              competition
        5    Education                         5         7        6        6
        3    Taxes                             1         2        3        4
        5    Other (VOL.)                      3         3        3        4
        7    Don't know                        5         4        6        4
      100                                    100       100      100      100


    14. Regardless of which presidential candidate you support, please tell me
        if you trust... George W. Bush or John Kerry (ORDER ROTATED) to do a
        better job handling each of the following issues.  (First,) what
        about... (INSERT ITEM-READ AND RANDOMIZE)?  (Which do you trust do to
        a better job handling this issue ...  Bush or Kerry (ORDER ROTATED)?)

    BASED ON REGISTERED VOTERS

                                    Bush  Kerry       Equal   Neither DK
                                                      (vol)    (vol)
    a. The economy
    Current Total                     45     48         1        2    4 =100
    Trends
    (9/30-10/2/04)                    39     52         1        3    5 =100
    (9/9-10/04)                       46     46         1        3    4 =100
    (9/2-3/04)                        49     43         1        2    5 =100
    (7/29-30/04)                      42     49         1        2    6 =100
    (3/18-19/04)                      43     47         2        2    6 =100

    b. The situation in Iraq
    Current Total                     51     41         1        2    5 =100
    Trends
    (9/30-10/2/04)                    49     44         1        3    3 =100
    (9/9-10/04)                       54     39         *        3    4 =100
    (9/2-3/04)                        55     37         1        2    5 =100
    (7/29-30/04)                      46     46         1        2    5 =100
    (3/18-19/04)                      53     38         2        2    5 =100

    c. Terrorism and homeland security
    Current Total                     54     38         2        1    5 =100
    Trends
    (9/30-10/2/04)                    52     40         2        2    4
    (9/9-10/04)                       58     34         1        3    4 =100
    (9/2-3/04)                        60     32         2        2    4 =100
    (7/29-30/04)                      48     43         2        2    5 =100
    (3/18-19/04)                      56     35         2        1    6 =100

    d. Health care, including Medicare
    Current Total                     42     50         1        2    5 =100
    Trends
    (9/30-10/2/04)                    34     56         1        4    5 =100
    (9/9-10/04)                       40     50         1        3    6 =100
    (9/2-3/04)                        43     45         2        2    8 =100
    (7/29-30/04)                      32     55         2        3    8 =100
    (3/18-19/04)                      37     53         1        2    7 =100

    e. American jobs and foreign competition
    Current Total                     40     49         1        3    7 =100
    Trends
    (9/30-10/2/04)                    36     54         1        3    6 =100
    (9/9-10/04)                       42     47         1        4    6 =100
    (9/2-3/04)                        45     44         1        3    7 =100
    (7/29-30/04)                      36     53         1        2    8 =100
    (3/18-19/04)                      39     50         1        3    7 =100

    f. Education
    Current Total                     45     45         2        2    6 =100
    Trends
    (9/9-10/04)                       45     46         2        2    5 =100
    (9/2-3/04)                        48     42         2        2    6 =100
    (7/29-30/04)                      40     48         2        2    8 =100
    (3/18-19/04)                      43     46         2        2    7 =100

    g. Taxes
    Current Total                     49     42         2        2    5 =100
    Trends
    (9/9-10/04)                       47     42         2        4    5 =100
    (9/2-3/04)                        52     38         1        2    7 =100
    (7/29-30/04)                      42     48         1        3    6 =100
    (3/18-19/04)                      45     44         1        3    7 =100

    h. The environment
    Current Total                     34     51         2        4    9 =100
    Trends
    (9/2-3/04)                        36     50         2        2   10 =100
    (7/29-30/04)                      29     59         2        2    8 =100

    i. Gay marriage
    Current Total                     41     39         3        7   10 =100
    Trends
    (9/2-3/04)                        44     36         1        6   13 =100
    (7/29-30/04)                      46     33         1        5   15 =100
    (2/5-6/04)                        38     29         2        5   26 =100

    j. Stem cell research
    Current Total                     32     54         1        3   10 =100
    Trend
    (7/29-30/04)                      26     53         1        3   17 =100

    k. Abortion
    Current Total                     44     42         2        4    8 =100

    l. Social Security
    Current Total                     40     46         2        5    7 =100


    15. Thinking about the presidential candidates' plans for protecting
        SOCIAL SECURITY and helping people save for their retirement... Do you
        think that you and your family would be better off in terms of
        retirement security if Bush is elected or if Kerry is elected -- or
        that it won't make much difference either way?

    BASED ON REGISTERED VOTERS

                               Bush    Kerry         No      DK
                                                 difference
    Current Total               26      31           38       5         =100

    18-29                       16      34           44       6         =100
    30-49                       26      24           45       5         =100
    50-64                       32      36           30       2         =100
    65 and over                 23      39           32       6         =100

    Trend
    (10/25-27/00) Bush/Gore     29      36           29       6         =100


    17. On another subject ...  Do you favor or oppose using federal tax
        dollars to fund medical research using stem cells obtained from human
        embryos?

    BASED ON REGISTERED VOTERS

                                 Favor       Oppose    DK
    Current Total                 50           36      14               =100

    Swing voters                  48           39      13               =100

    Bush/Cheney supporters        34           53      13               =100
    Kerry/Edwards supporters      70           15      15               =100


    17a. (IF FAVOR) Is that more because you have or know someone with a
         disease that might be helped by stem cell research, or mainly because
         you support scientific progress generally?

    BASED ON REGISTERED VOTERS WHO FAVOR FEDERAL FUNDING OF STEM CELL RESEARCH

        21   Have/Know someone with disease
        75   Support scientific progress generally
         4   Don't know
       100


    17b. (IF OPPOSE) Is that more because it conflicts with your religious or
         moral values or more because you just don't think it's a good use of
         public money?

    BASED ON REGISTERED VOTERS WHO OPPOSE FEDERAL FUNDING OF STEM CELL
     RESEARCH

        58   Conflicts with religious/moral values
        37   Not a good use of public money
         5   Don't know
       100


    18. How important, if at all, will the issue of stem cell research be in
        determining your vote for president ...  very important, somewhat
        important, not too important, or not at all important?

    BASED ON REGISTERED VOTERS

                             Very     Somewhat  Not too  Not at  DK
                                                          all
    Current Total             14         30       28       25     3     =100

    Swing voters               5         27       40       21     7     =100

    Bush/Cheney supporters    13         21       31       31     4     =100
    Kerry/Edwards
     supporters               17         40       26       15     2     =100


    21. On another subject...The third and final presidential debate between
        George W. Bush and John Kerry was held (last night/Wednesday night).
        How much, if any, of this final debate did you happen to watch -- all
        or most of it, about half of it, only some, OR hardly any or none of
        it?

    BASED ON REGISTERED VOTERS

      Current                                      9/30-10/2/04 10/18-20/00
           44 All or most of the debate                 53          33
           11 About half                                10          13
            9 Only some                                 11          15
           35 Hardly any or none                        26          35
            1 Don't know                                 *           4
          100                                          100         100

    Note: 2000 trend question was asked about third and final Bush/Gore debate
          that took place on October 17, 2000.


    22. Regardless of which presidential candidate you now support, who do you
        think won the debate... George W. Bush (or) John Kerry?

    BASED ON DEBATE VIEWERS

                                  Bush    Kerry      No winner/    DK
                                                     About even
    Current Total                  36      44            16         4    =100

    Republicans                    66      10            20         4    =100
    Democrats                       7      77            12         4    =100
    Independents                   32      48            17         3    =100

    Trends
    (9/30-10/2/04) Bush/Kerry
     First Debate                  19      61            16         4    =100
    (10/18-20/00) Bush/Gore
     Third Debate                  30      43            20         7    =100

    Note: "No winner/About even" is a volunteered response category.  Debate
          viewers are voters who say they watched at least some of Wednesday
          night's debate.


    23. Now I'm going to read you a list of statements about (last
        night's/Wednesday night's) debate and ask whether you think each one
        better describes ...  (INSERT AND ROTATE) George W. Bush (or) John
        Kerry.  Does this statement better describe Bush or Kerry IN THE
        DEBATE?

    BASED ON DEBATE VIEWERS

                               Bush    Kerry     Same      Neither  DK
                                                (vol.)     (vol.)
    a. Had a better command
       of issues and facts
    Current Total               43      49        4           1     3   =100
    Trend
    (9/30-10/2/04) First Debate
                                37      51        6           2     4   =100

    b. Seemed more confident
       and self assured
    Current Total               39      53        7           *     1   =100
    Trend
    (9/30-10/2/04) First Debate
                                26      62        8           1     3   =100

    c. Seemed more personally
       likeable
    Current Total               48      43        5           2     2   =100
    Trend
    (9/30-10/2/04) First Debate
                                41      47        6           3     3   =100

    d. Seemed to better understand
       the problems and concerns
       of people like you
    Current Total               43      49        2           3     3   =100

    e. Did more to distort or
       exaggerate his opponent's
       record and positions on
       issues
    Current Total               44      41        9           1     5   =100

    Note: Debate viewers are voters who say they watched at least some of
          Wednesday night's debate.


    24. In answering my next question, please think about what you have seen,
        heard or read about ALL THREE presidential debates held this year.
        Taken all together, how much did these debates influence your decision
        concerning who to support for president?  Use a scale of 10 to 1,
        where "10" is the MOST influence and "1" is the LEAST influence.

    BASED ON REGISTERED VOTERS

     Total                             10/18-     10/21-      10/20-    10/88
                                       20/00      11/2/96     11/2/92
        11 High Influence (9-10)          15         12          16       15
        24 Moderate-to-High               23         23          34       30
             Influence (6-8)
        25 Low-to-Moderate                27         24          30       29
             Influence (3-5)
        35 Low Influence (1-2)            28         39          19       25
         5 Don't know                      7          2           1        1
       100                               100        100         100      100

    NOTE: Trends from 1988-96 are from Markle Foundation/PSRA surveys.  These
          trends are based on those who said they watched any debate.


    25. Has what you've learned about the candidates from the debates made you
        more likely to vote for... George W. Bush (or) John Kerry OR have the
        debates not made much difference either way?

    BASED ON REGISTERED VOTERS

                                    Kerry    Bush   No difference  DK
    Current Total                     25      16           56       3   =100

    Swing voters                      19       6           65      10   =100

    Bush/Cheney supporters             1      33           64       2   =100
    Kerry/Edwards supporters          53       *           44       3   =100

    Trend
    (10/28-20/00) Bush/Gore Third
      Debate                          23      21           51       5   =100

    END OF INTERVIEW.  THANK RESPONDENT: That completes the interview. Thank
you very much for your cooperation.

SOURCE  Newsweek