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Swanson Broth Forecasts Top Soup Trends for 2008

 Beets, Farro, Fig Relish and Other Unexpected Ingredients Will Make Their
                               Way into Soups

    CAMDEN, N.J., Jan. 3 /PRNewswire/ -- In celebration of National Soup
Month this January, the Swanson Broth experts in the Campbell's Kitchen
have released a taste of what is to come in the world of soup in 2008.
While enjoying a bowl of homemade soup is a wintertime staple, homemade
soups are generating renewed interest in kitchens across America, due to a
general increase in at-home cooking and fueled by a growing desire among
consumers to cook with fresh ingredients.

    "The trends we are observing today in homemade soup are a microcosm of
what is happening across the food industry," says Lucinda Ayers, vice
president of Campbell's Kitchen. "The overall trends in flavors,
ingredients and techniques play a role in soups too, and have an enormous
impact on new soups that are being created both at home and in restaurant
kitchens."

    By keeping a close watch on recent soup trends -- especially since more
than 83 percent of homemade soups start with broth as a base -- "Swanson"
broth has developed a short list of "emerging" and "embraced" trends in
food. The "emerging" spectrum represents what is happening with haute
cuisine, for the most part at restaurants with experimental chefs; while
"embraced" flavors, ingredients and techniques have permeated the home
kitchens of creative cooks and more mainstream restaurants. As in the
fashion industry, trends in the food industry change quickly at the top,
before they make their way more slowly, and often more enduringly, to the
more universal levels.


The following are 14 of the top "emerging" and "embraced" flavor, ingredient and technique trends for 2008, as identified by the Campbell's Kitchen: "Emerging" Trends "Embraced" Trends Savory Watermelon Figs Rhubarb Pomegranate Parsnips Beets Celery/Celery Root Cauliflower Goji Acai Wild Organic Pork Belly Short ribs Grapefruit Blood Orange Sunchoke Artichoke Coconut Mango Farro Whole grains Candied Caramelized Confit Coulis Ceviche Pickled "Soup is now more than a lunchtime food and no longer relegated to appetizer status," Ayers says. "More and more people are creating a simple but so satisfying meal of a bowl of homemade soup by pairing it with a salad and a fresh loaf of bread." The following "Swanson" broth soup recipes include flavors and ingredients that will be "hot" in 2008. Zuppa de Farro is a Northern Italian soup featuring farro, a historically popular grain in the Mediterranean, which is experiencing renewed appeal. A hearty, yet incredibly tasty soup with unexpected flavors, Roasted Two Potato Soup with Caramelized Shallot Fig Relish includes both an "embraced" ingredient and technique -- figs and caramelizing. Creamy Beet Soup features a recently celebrated vegetable that now appears in everything from main dishes to salads to garnishes on sandwiches. But even as at-home cooks are more willing than ever to experiment in the kitchen, the standard for homemade soup continues to be chicken noodle. So, while new flavors and ingredients are likely to rise and fall in popularity, Swanson's Sensational Chicken Noodle Soup remains a classic recipe for an American favorite in 2008 and beyond. About Campbell Soup Company Campbell Soup Company is a global manufacturer and marketer of high quality simple meals, including soup, baked snacks, vegetable-based beverages, and premium chocolate products. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's" and "V8." For more information on the company, visit Campbell's website at http://www.campbellsoupcompany.com.
SOURCE Campbell Soup Company




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    CONTACT:
    Beth Gordon, Hunter Public Relations,
    +1-212-679-6600 x261, bgordon@hunterpr.com, for Campbell Soup
    Company; John Faulkner, Campbell Soup Company, +1-856-968-4301,
    john_w_faulkner@campbellsoup.com