Event-marketing and Exhibit-building Company also to Showcase
Engine Cut-aways at North American International Auto Show
DEARBORN, Mich., Jan. 4 /PRNewswire/ -- A 25-foot-tall ram's head that
captures the aggressive nature of the Dodge brand. Intricate cut-aways that
expose the complex force of the 2004 Corvette engine. This is the work of
Exhibit Enterprises Inc. -- and a glimpse of what it will bring in January to
the 2004 North American International Auto Show (NAIAS).
Founded in 1981, the Dearborn-based event-marketing and exhibit-building
company has achieved international recognition for its custom-made exhibits
and cut-aways. This year, EEI shows off its expertise at the NAIAS with
several updated exhibits for some of the world's most popular automotive
brands, including Dodge, BMW, MINI, Rolls-Royce and General Motors.
For 20 years, EEI has been creating auto show displays for Dodge -- a
process that begins in late summer and continues through the show. It takes
more than 35 semi-trailers to bring the 30,000-square-foot Dodge display to
Cobo Center. Forty-five craftsmen will have worked to complete the exhibit,
which requires 24,000 square feet of carpet, 10 tons of steel and one ton of
fasteners. The Dodge Ram's head, which stands at 25 feet tall by 26 feet
wide, is illuminated by more than 36,000 LED lights.
EEI's thorough understanding of the Dodge brand helps to transform
computer-design renderings into stunning displays.
"We've developed a collaborative relationship with Dodge that continues to
grow stronger each year," said Derek Gentile, president and CEO of EEI. "It's
a highly effective way of working that has given us the opportunity to best
understand the Dodge brand and use that to seamlessly develop and execute the
displays that people will see at the show and at other shows across the
country."
EEI will highlight its expertise in building engine cut-aways, which
showcase an engine's mechanical and technological innerworkings. The cut-
aways remove selected exterior sections and highlight, usually by painting or
covering in chrome, key parts of the engine. More than 25 General Motors
engines, including the 2004 Corvette LS2 six-liter engine, will be displayed
throughout the GM exhibits. In the DaimlerChrysler area, EEI's work will be
featured in six Dodge, one Chrysler and two Jeep(R) engine displays.
Headquartered in Dearborn, Mich., EEI specializes in the design,
engineering and production of custom-made exhibits, global event management,
technology reviews, permanent installations, engine cutaways, interactive
animated displays and mobile touring programs. EEI was the first exhibit
house and event-marketing company in the United States to gain ISO 9001
certification.
Housed in a 180,000-square-foot facility, EEI has a client roster that
includes DaimlerChrysler Corporation, General Motors Corporation, Delphi
Corporation, Visteon Corporation, Ford Motor Company, Alcoa, Borg Warner Inc.
and Eaton Corporation.
For more information on EEI, visit http://www.exhibit-enterprises.com .
SOURCE Exhibit Enterprises Inc.
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Related links:
http://www.exhibit-enterprises.com
CONTACT:
Michelle Caldwell of Franco Public Relations
Group, +1-313-567- 5029, cell: +1-313-418-4692, for Exhibit
Enterprises Inc.; or Drew Dungan of Exhibit Enterprises Inc.,
+1-313-429-1113, or cell: +1-313-683-1977
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