FARMINGTON HILLS, Mich., Jan. 5 /PRNewswire-FirstCall/ -- Technologies
that make the car smarter, co-branded wireless phones and an in-vehicle
Bluetooth(TM) wireless technology system are just a few technologies Motorola
Automotive is displaying at the 2004 North American International Auto Show
(NAIAS). In addition, Motorola Automotive is demonstrating new technologies
and methods available to reduce driver distraction and encourage responsible
driving.
"By working with major automobile makers on advanced, in-vehicle
electronics and communication systems, Motorola Automotive has a deep
understanding of how to integrate cutting-edge technologies inside the car,"
said Jacqui Dedo, corporate vice president and general manager of market
operations for Motorola Automotive. "Exhibiting at the North American
International Auto Show gives us the opportunity to demonstrate how Motorola
Automotive continues to design, adapt and integrate in-vehicle electronics
technology, Telematics and Advanced Driver Assistance Systems into the
vehicle."
During the NAIAS, Motorola Automotive is showcasing how the company's
technologies can be divided into three vehicle-enhancement categories --
Aware, Networked and Architected -- all providing increased connectivity and
communication throughout the vehicle:
Aware Vehicle - Making the Car Smarter Via Driver Aides
Motorola Automotive is currently developing technologies that enable a
vehicle to be aware of its immediate environment. At the NAIAS, the company
is showing its latest aware technologies, such as its Driver Advocate(TM)
system. This onboard software system is invisible to a driver yet provides an
ally against distraction by helping them stay focused on the most important
task -- safe driving.
The technology can be integrated into a car in a variety of ways to help
simplify the drive. An automobile maker will have the ability to customize
the features included in the software system as well as the user interface
based upon their strategy for a vehicle platform.
During the auto show, Motorola is showcasing the technology using a three-
button mechanism installed on the steering wheel column. Each button is
dedicated to a specific task: one is used for wireless communication
information; another handles navigation information and the third provides
vehicle condition information, such as low windshield wiper fluid or low fuel
alerts.
Once installed into a vehicle, the Driver Advocate system draws inferences
from the vehicle's data system so information -- such as phone calls or
navigation information -- can be presented to a driver in a way that is
compatible with the real-time driving situation and prioritized in terms of
its importance. The driver can then choose when it is appropriate to receive
information via one of the buttons installed on the steering wheel column.
The Driver Advocate system technology is currently available and could appear
in a vehicle as early as the 2006 calendar year.
Motorola Automotive is also demonstrating its lane departure warning
technology. This vision-based system gives the car 'eyes' to sense its
surroundings. For instance, if the car veers from its lane, the drivers' seat
or steering wheel could vibrate to alert the driver. An automobile maker will
determine how the technology is implemented into a vehicle platform and how a
driver may receive these types of alerts.
Networked Vehicle - The Future of Telematics and Bluetooth Wireless
Technology
Motorola Automotive envisions giving consumers the power to be networked
to the outside world by using communication technologies to interact with
vehicle functions, such as the on-board vehicle diagnostics systems. During
NAIAS, Motorola is discussing some of its advanced concepts for Telematics
technology including off-board diagnostics and other vehicle relationship
management services.
Motorola Automotive is also showing how integrated Bluetooth(TM) wireless
technology in the car can provide drivers with the ability to have cordless,
hands-free mobile phone operation. A demonstration within Motorola's booth
shows how the technology enables drivers to transition a mobile phone call
they are conducting outside a vehicle to an audio system inside a car, all
without the use of wires or connections. Once inside the car, drivers can
also use simple verbal commands to place calls, bringing true hands-free
convenience to the user.
Architected Vehicle - Advanced Electronics
Motorola Automotive is currently developing emerging technologies that
enable a vehicle to be architected, allowing various sections of the car to
communicate to one another intelligently. The company is designing advanced
electronics systems to increase efficiencies under the hood and throughout the
vehicle. Motorola Automotive is developing an electrical architecture that
routes information through the car using fewer computers and wires. The
robust architecture is expected to help automobile makers reduce the costs
associated with manufacturing a vehicle.
About Motorola
Motorola, Inc. (NYSE: MOT) is a global leader in wireless, automotive and
broadband communications. Sales in 2002 were $27.3 billion. Motorola is a
global corporate citizen dedicated to ethical business practices and
pioneering important innovations that make things smarter and life better,
honored traditions that began when the company was founded 75 years ago this
year. For more information, please visit http://www.motorola.com .
About Motorola Automotive
Located in Farmington Hills, Mich., and Deer Park, Ill., Motorola
Automotive is a leading, global supplier of automotive electronics,
telematics, communications, and software systems. Motorola Automotive is a
division of Motorola Integrated Electronic Systems Sector (IESS), a leading
provider of advanced electronic products and systems for customers integrating
electronics into their products. More information can be found at
http://www.motorola.com/automotive .
MOTOROLA and the Stylized M Logo are registered in the US Patent &
Trademark Office. All other product or service names are the property of
their respective owners. The Bluetooth trademarks are owned by their
proprietor and used by Motorola, Inc. under license.
SOURCE Motorola Automotive
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Related links:
http://www.naias.com
http://www.motorola.com/automotive
http://www.motorola.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020307/MOTLOGO
http://www.newscom.com/cgi-bin/prnh/20020415/MOTNOTAGLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840
CONTACT:
Sue Frederick of Motorola Automotive,
+1-248-790-7277, Sue.Frederick@motorola.com , or Keena Toth of
Eisbrenner Public Relations, +1-248-641-1446,
ktoth@eisbrenner.com
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