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Personalized Profile Coaching and Cupid Could Take Care of the Rest; TRUE Adds Online Profile Coach to Team of Relationship Experts

    DALLAS, Jan. 5 /PRNewswire/ -- For singles looking for love online,
attracting attention to their personal profile is the first step in finding a
potential mate.  With Valentines Day just around the corner, coaching from an
expert could be just the ticket to a wonderful date.  TRUE(TM), a new kind of
online relationship service that takes the time-consuming guesswork out of
online dating by providing a smarter, more scientific approach to
compatibility, today announced the addition of a new Online Profile Coach.
    TRUE will offer all members personalized recommendations on how to
successfully market themselves to potential dates by drafting the ultimate
online personal profile.  Additionally, for a limited time, women everywhere
can sign up, free of charge, and will also receive the same personalized
profile advice courtesy of TRUE.
    Singles interested in obtaining free tips and advice on the best way to
position themselves online may request a personalized profile review from
TRUE's Online Profile Coach Kerensa Fite by simply emailing her at screen name
"Fite" with their profile.  Fite will respond via email with her
recommendations and tips within one week.
    Fite is an expert in helping people put their best foot forward.  Formerly
a leading advertising sales executive for a prominent magazine, Fite's
expertise is in designing and phrasing winning ads.  As she puts it:  "Selling
yourself to a potential courtship candidate is not much different than selling
anything else.  Step 1 is always: Get their attention!"
    "My job is to get TRUE members noticed, winked at, and emailed," continued
Fite.  "While conducting searches on True.com , I noticed the same profile
mistakes being made over and over, such as blurry photos, typos, incomplete
member descriptions and so forth.  My goal is to provide useful tips and
recommendations for TRUE members to help ensure they get noticed."
    For those who may need some guidance toward getting more adoring eyes on
their online personal profiles, Fite offers online daters the following tips:

     *  Use a Good Quality Photo.  Include a current headshot of yourself from
        the last three months.  No need to go professional -- a friend with a
        digital camera will work just fine.  Most important tip?  Smile.
        Smile.  Smile.  The bottom line is that profiles with tasteful and
        attractive photos draw far more responses.
     *  Be Thoughtful:  Instead of quickly pounding out some personal prose,
        really take some time to reflect on who you are and what you want in
        terms of a relationship.  Make your profile fun and provide details
        about your personal interests.  After all, your profile is your first
        impression in the world of online dating.
     *  Be Genuine:  By being yourself, you will more likely find someone who
        will be into you for the long run.  Also, don't be too specific in
        what you are looking for in a mate -- you don't want to eliminate any
        prospective love interests.
     *  Avoid Typos:  True.com has a spell checker -- use it!

    About TRUE
    TRUE is safer, savvy, and the only scientifically-based online
relationship service whose mission is to help singles find long lasting and
fulfilling relationships.  Founded on an advanced, scientific compatibility
test uniquely endorsed by Psychology Today and independently certified by one
of the leading experts in tests and measurements -- Integrated Knowledge
Systems, Inc. -- to meet the Standards for Educational and Psychological
Testing, TRUE is the only online relationship service that actively seeks to
further protect the safety of its communicating members by conducting
extensive criminal background screenings.  Moreover, TRUE is the only site to
conduct single verification screening.  With the help of proprietary research
and the industry's most extensive team of scientists, relationship experts and
psychologists, TRUE also guides its members step-by-step through all stages of
the relationship-building process.
    To find out more about how TRUE helps people around the world Live, Love
and Learn(TM), please visit http://www.TRUE.com .


SOURCE TRUE




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    CONTACT:
    Milly Navarro of Ogilvy Public Relations
    Worldwide, +1-214-704-7504, or Milly.Navarro@ogilvypr.com , for
    TRUE; or Taylor L. Cole, APR of TRUE, +1-972-333-4343, or
    Taylor.Cole@TRUE.com