ENGLEWOOD CLIFFS, N.J., Jan. 5 /PRNewswire/ -- Bertolli will add to its
successful line of frozen dinners by offering consumers even more restaurant-
inspired meals. The new varieties will hit store shelves in January and will
include:
- Chicken alla Vodka & Farfalle with asparagus in a creamy
tomato vodka sauce
- Spicy Shrimp Fra Diavolo & Penne with tri-colored peppers in
a spicy tomato sauce
- Meatballs Pomodoro & Penne with peppers and onions in a tomato
basil sauce
- Chicken Florentine & Farfalle with spinach in a parmesan cheese sauce
"We've had tremendous success in our first year of national launch
becoming a leader in the multi-serve frozen dinner segment and receiving the
2005 Retailer Choice award for the best new Entree/Meal Solution at the 2005
FMI Show," notes Brian Manning, Senior Director of Bertolli Frozen. "We are
excited to extend our line of frozen dinners and to reach more consumers
through a multi-million dollar marketing campaign that will include television
and print advertising, sampling events and promotions."
Bertolli Frozen Dinners are restaurant quality, authentic Italian dinners
that go straight from the freezer to your table in just 10 minutes. These
innovative, premium dinners look, smell and taste freshly prepared with
flavorful sauces, crisp vegetables and pasta that cooks up al dente every
time. "Even if you think you can't cook or don't have the time, Bertolli
Frozen Dinners' one-step skillet preparation allow you to easily prepare
restaurant-quality food at home without cracking a cookbook," notes Bertolli
Chef Michael Christensen.
Bertolli Frozen Dinners are a complete meal for two and will now be
available in 11 varieties: Shrimp Scampi & Linguine, Grilled Chicken Alfredo &
Portobello, Chicken Alla Vodka & Farfalle, Shrimp, Asparagus & Penne, Chicken
Parmigiana & Penne, Spicy Shrimp Fra Diavolo & Penne, Meatballs Pomodoro &
Penne, Italian Sausage & Rigatoni, Roasted Chicken & Linguini, Spinach &
Ricotta Cheese Ravioli, and Chicken Florentine & Farfalle.
For more information on Bertolli and delicious recipes and tips on how to
experience Bertolli at home, visit http://www.bertolli.com.
SOURCE Unilever
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Related links:
http://www.bertolli.com
http://www.unilever.com
CONTACT:
Colleen Poirier of Bertolli/Unilever,
+1-201-894-7255
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