AUBURN HILLS, Mich., Jan. 6 /PRNewswire-FirstCall/ -- What could be better
than the Jeep(R) Wrangler? More Wrangler.
The Jeep Wrangler is now available in two distinct configurations --
original Wrangler and the new longer Jeep Wrangler Unlimited, adding another
page to the heritage of the Jeep brand. The first time Jeep offered both
shorter and longer wheelbase versions of the Jeep Universals was 1956 with the
introduction of the CJ6.
The new 20041/2 Jeep Wrangler Unlimited delivers 13 inches more cargo
space and two inches more second row seating space for more passenger comfort.
The versatility and functionality is increased with the 15-inch longer Jeep
Wrangler Unlimited, which now has double the cargo capacity as the original
Wrangler. The legend grows.
"It has been more than two decades since we offered customers a choice in
their wheelbase size with the CJ5 and CJ7 Universals," said Jeff Bell, Vice
President - Chrysler/Jeep Marketing, Chrysler Group. "We're always listening
to our customers by building on the Jeep heritage and giving them truly
innovative products that others could never match.
"We expanded Jeep Wrangler line-up by staying true to the legendary 4x4
capability, yet combined it with more usable space, more balanced on-road ride
comfort and quietness for a new Jeep Wrangler buyer."
Jeep Wrangler Appeal Expands to New Buyer
The introduction of the Jeep Wrangler Unlimited will broaden the Wrangler
target customer to include those who need more space and versatility.
"The Jeep Wrangler Unlimited is an aspirational purchase, and will deliver
a true emotional connection to its owners," said Bell. "The Jeep Wrangler
Unlimited is an extension of the original Wrangler buyer group, and will
appeal more broadly to younger buyers and those who select this as their
primary, secondary or third vehicle with the added versatility."
The Jeep Wrangler continues as the only open-air sport-utility vehicle
with legendary Jeep 4x4 capability. In addition to the new longer wheelbase
the Jeep Wrangler is available as a standard wheelbase with five models in the
line-up: SE, X, Sport, Rubicon and Sahara models.
"Wrangler stands out as a specialty vehicle that is uniquely classified to
provide the incredible outdoor experience and excitement of driving with the
top down, doors off and, if desired, the windshield down on the trails," said
Bell.
The Jeep Wrangler and Jeep Wrangler Unlimited are built at
DaimlerChrysler's Toledo (Ohio) Stickney Avenue assembly plant. The Jeep
Wrangler Unlimited will be sold in North American markets only.
SOURCE Chrysler Group
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CONTACT:
Carrie McElwee, +1-248-512-2664, or Richard
Deneau, +1-248-512-2694, both of Chrysler Group
NOTE TO EDITORS: Additional information and news from
DaimlerChrysler is available on the Internet at:
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