New Digital Control Unit, Combined With SiriusConnect, Enables Any Vehicle
Radio to Connect With SIRIUS
NEW YORK and LAS VEGAS, Jan. 6 /PRNewswire-FirstCall/ -- SIRIUS Satellite
Radio (Nasdaq: SIRI) today announced at the Consumer Electronics Show in Las
Vegas the introduction of a new digital control unit, called Starbase, which
allows any vehicle radio to connect with SIRIUS.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050106/NYTH111 )
(Logo: http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 )
Starbase makes it possible for consumers who do not have a satellite-ready
radio in their vehicles to connect to SIRIUS when the unit is combined with
SIRIUS' new trunk mounted satellite radio receiver -- SiriusConnect -- and an
antenna.
The slim unit allows mounting in single din slots of vehicles, or with
Velcro to the car dashboard. It also includes a built-in FM modulator that
can connect the unit wirelessly to an existing radio over as many as 100
available channels.
"Combined with our new SiriusConnect trunk mounted receiver, Starbase
provides a complete end-to-end system for connecting to SIRIUS regardless of
what vehicle a consumer drives," said Larry Pesce, Senior Vice President of
Product Management and Strategic Planning. "Consumers who do not have
satellite radio, but don't want to change their car radios, now have another
option to listen to SIRIUS' 100-percent commercial-free music, plus news,
weather, traffic, entertainment, and the best sports programming in satellite
radio."
Starbase is currently available at retail locations at a suggested price
of $169.95.
About SIRIUS
SIRIUS delivers more than 120 channels of the best commercial-free music,
compelling talk shows, news and information, and the most exciting sports
programming to listeners across the country in digital quality sound. SIRIUS
offers 65 channels of 100% commercial-free music, and features over 55
channels of sports, news, talk, entertainment, traffic and weather for a
monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by-
play games of the NFL and NBA, and is the Official Satellite Radio partner of
the NFL.
SIRIUS radios for the car, truck, home, RV and boat are manufactured by
Alpine, Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, Sanyo and
XACT Communications. Available in more than 25,000 retail locations, SIRIUS
radios can be purchased at major retailers including Best Buy, Circuit City,
Crutchfield, Office Depot, Sears, Target, Wal-Mart and RadioShack. SIRIUS is
also available at heavy truck dealers and truck stops nationwide.
SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler,
Dodge, Ford, Infiniti, Jeep(R), Lincoln-Mercury, Mazda, Mercedes-Benz, MINI,
Nissan, Porsche and Volkswagen. Beginning in February 2005, SIRIUS will also
be available in Toyota, Lexus, and Scion vehicles. Hertz currently offers
SIRIUS at 53 major locations around the country.
Click on http://www.sirius.com to listen to SIRIUS live, or to find a
SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations,
beliefs, plans, objectives, assumptions, future events or performance with
respect to SIRIUS Satellite Radio Inc. are not historical facts and may be
forward-looking and, accordingly, such statements involve estimates,
assumptions and uncertainties which could cause actual results to differ
materially from those expressed in any forward-looking statements.
Accordingly, any such statements are qualified in their entirety by reference
to the factors discussed in our Annual Report on Form 10-K for the year ended
December 31, 2003 filed with the Securities and Exchange Commission. Among the
key factors that have a direct bearing on our results of operations are: our
dependence upon third parties to manufacture, distribute, market and sell
SIRIUS radios and components for those radios; the unproven market for our
service; our competitive position and any events which affect the useful life
of our satellites.
SOURCE SIRIUS Satellite Radio
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Related links: http://www.sirius.com
Photo Notes: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050106/NYTH111 http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 AP Archive: http://photoarchive.ap.org AP PhotoExpress Network: PRN5 PRN Photo Desk, photodesk@prnewswire.com
CONTACT: Media - Jim Collins, +1-212-901-6422, or cell phone at CES: +1-732-927-3924, jcollins@SIRIUSradio.com, or Ron Rodrigues, Media Relations, +1-212-584-5192, or cell phone at CES: +1-646-240-9154, rrodrigues@SIRIUS.com, both of SIRIUS; Dena Cook, +1-310-566-2283, or cell phone at CES: +1-310-600-7160, dena.cook@zenogroup.com, or Zach Colvin, +1-310-566-2286, or cell phone at CES: +1-310-880-4314, zach.colvin@zenogroup.com, both of Zeno Group, for SIRIUS
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