Complete Solution with Screen Sizes from 17" to 50"
LAS VEGAS, Jan. 6 /PRNewswire/ -- Opticality Corporation today unveiled a
line of 3D digital displays ranging in size from 17" to 50" that equip
corporate marketers with a fresh, stop-people-in-their-tracks alternative to
conventional 2D display, television and print advertising. The screens make
images appear to hover in mid-air without the need for special 3D viewing
glasses, addressing the need for innovative ways to capture consumers'
attention, build brand awareness, and increase message retention.
The displays can also be used as a new platform for arcade games, medical
and scientific imaging, and digital broadcasting on both PCs and TVs.
Opticality's displays present 3D images that float deep within and as much
as six feet in front of LCD and plasma screens, utilizing proprietary
technology that has been successfully tested in over 1,000 venues around the
world. Images can be seen in a wide 120-degree field for simultaneous viewing
by multiple people in retail stores, malls, airports, hotels, casinos, sports
arenas, trade shows, exhibition halls and other high-traffic environments of
any kind.
Each screen can carry messages from multiple advertisers, creating a
lucrative new revenue stream for advertising agencies as well as revenue-
sharing opportunities for venues where the screens are placed. Some models
can also support both 2D and 3D content, making it possible to mix existing 2D
messages with newer 3D ads.
Opticality also offers a complete toolset for easy and flexible
deployment, including:
-- Content creation tools, with the option to create new 3D content or
convert legacy 2D content utilizing popular animation programs such as
Maya or 3ds Max and then running the video through Opticality's
rendering software plug-in. Alternatively, corporate marketers can
engage Opticality or its network of licensed content creation houses to
develop product or branding messages.
-- Content management tools for play list creation, measurement reporting
and seamless content delivery, making it easy to stage multiple
messages from one or more advertisers as well as track results.
-- Free-standing, wall-mounted or cabinet-based installation, including
integration into marketing furniture available from Opticality or its
dealers.
"Corporate marketers today need to find a way to cut through the
advertising clutter, and our 3D displays offer the first completely new
messaging platform since the advent of banner ads on the Internet," said
Elliot Klein, President and CEO of Opticality.
"Research shows that it now takes 117 prime-time commercials to reach the
same number of people as three 60-second TV spots in 1965, and developments
like TiVo digital video recorders are making it even more difficult to connect
with consumers," Klein noted. "Moving to 3D signage can help advertisers
combat these challenges by making messages pop -- literally -- for maximum
impact."
About Opticality Corporation
Opticality Corporation (formerly X3D Technologies Corp.) is a world-
leading 3D technology company focusing on developing, marketing and licensing
autostereoscopic 3D 'opticality' displays, products and content production
services to the advertising, computer and television industries. The
company's patented 3D software and hardware technologies enable observers to
see lifelike images that float deep inside and project up to several feet in
front of the screen. Images are visible to the naked eye, require no special
viewing aids, and can be seen at 120-degree peripheries. The company's
offerings include turnkey programs customized to meet partners' business
objectives. For more information, visit http://www.opticalitycorp.com .
SOURCE Opticality Corporation
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Related links:
http://www.opticalitycorp.com
http://www.cesweb.org/default_flash.asp
CONTACT:
Belinda Banks for Opticality Corporation,
+1-212-946-2823, Belinda@sspr.com
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