Advanced Video Compression Offers Value-Added Benefits to Cable, Satellite and
Telecommunications Operators by Significantly Decreasing the Bandwidth
Requirements of High Definition Programming
LAS VEGAS, 2005 International CES, Jan. 7 /PRNewswire-FirstCall/ --
Broadcom Corporation (Nasdaq: BRCM), a leading provider of highly integrated
semiconductor solutions enabling broadband communications, today announced an
advanced high definition television (HDTV) decoder reference design platform
featuring H.264 video compression technology (also known as MPEG-4 Part
10/Advanced Video Coding (AVC)). This advanced reference design enables HDTV
manufacturers to cost-effectively incorporate H.264 video compression
technology into their next-generation high definition TV designs to
significantly reduce the bandwidth required to deliver HD and digital video
content over service operator networks. The new Broadcom(R) HDTV decoder
reference design is targeted for use in cable, satellite, Internet Protocol
(IP) set-top box and media center applications.
The existing bandwidth of the infrastructures used by cable, satellite and
telecommunications operators limits the supply of effective bandwidth to
subscribers, making currently available technologies less than adequate for
data, audio and video transmissions. The advanced H.264-based compression
technology frees up much needed bandwidth for cable operators to support
additional services, such as advanced telephony, high-speed Internet access
and video on demand (VOD) services. Additionally, this technology enables
satellite operators to cost-effectively offer more channels over a given
spectrum, and it enables telecommunications operators to offer high-quality
digital broadcast services over their current networks.
The new Broadcom BCM97395 HDTV decoder reference design provides HDTV
manufacturers with a complete solution for receiving, decoding and displaying
digital and analog video content, with the ability to simultaneously decode
and display two independent channels of HD AVC video. The reference design
can be customized to support cable, satellite and terrestrial broadcast
applications through the use of tuner modules specific to these applications.
An integrated Ethernet controller within the BCM97395 HDTV decoder board
enables the reference design to support high-quality digital video streaming
over IP telephony and in-home networks. The BCM97395 also incorporates
personal video recording capabilities, which enables users to watch and record
HD programs.
"With HDTV and digital programming becoming mainstream in the broadcasting
industry, it has become essential for HDTV manufacturers to deliver solutions
that reduce the cost of supporting advanced cable, broadcast and satellite
services," said Brian Sprague, Broadcom's Senior Director of Marketing for
Set-Top Boxes. "Our BCM97395 reference design enables HDTV manufacturers to
provide fast time-to-market with next-generation set-top boxes incorporating
H.264 compression, which significantly reduces the cost of supporting HDTV
technology."
"The H.264 standard is an enabling technology that will enable us to offer
expanded HDTV services to our subscribers," said Alexander Sacher, Head of
Technology, Premiere. "We are extremely pleased that Broadcom has made
available this complete reference design for our vendors to develop
next-generation set-top boxes with this advanced video compression
technology."
Product Information
The BCM97395 HDTV decoder reference design has been developed using
production-ready chips including the BCM7038 dual-channel HDTV and personal
video recorder (PVR) chip and the BCM7411 MPEG-4/AVC video decoder/audio
processor chip. The BCM7038 is a highly integrated dual HD
video/audio/graphics and PVR chip that delivers exceptionally high-quality HD
programming. The dual audio and video channels and PVR features offer a
number of advanced capabilities such as support for the delivery of HD
broadcasting to multiple televisions in the home, separate HD programs with
picture-in-picture (PIP), and HD program watch and record PVR capabilities.
The recently announced BCM7411 supports the H.264 video compression standard,
which represents the current leading-edge compression technology in the
industry. The chip is designed to improve video compression performance by a
factor of two to three times when compared to existing MPEG-2 solutions.
Broadcom is demonstrating the BCM97395 reference design at the 2005
International Consumer Electronics Show, January 6 to 9, 2005, at the Las
Vegas Convention Center, Meeting Room 35768.
Product Availability
The BCM97395 HDTV decoder reference design platform is available today.
Both the BCM7038 dual-channel HDTV/personal video recorder (PVR) chip and the
BCM7411 MPEG/AVC video decoder/audio processor chip are also sampling today.
About Broadcom
Broadcom Corporation is a leading provider of highly integrated
semiconductor solutions that enable broadband communications and networking of
voice, video and data services. We design, develop and supply complete
system-on-a-chip (SoC) solutions incorporating digital, analog, radio
frequency (RF), microprocessor and digital signal processing (DSP)
technologies, as well as related hardware and software system-level
applications. Our diverse product portfolio addresses every major broadband
communications market and includes solutions for digital cable and satellite
set-top boxes; high definition television (HDTV); cable and digital subscriber
line (DSL) modems and residential gateways; high-speed transmission and
switching for local, metropolitan, wide area and storage networking; home and
wireless networking; cellular and terrestrial wireless communications; Voice
over Internet Protocol (VoIP) gateway and telephony systems; broadband network
and security processors; and SystemI/O(TM) server solutions. These
technologies and products support our core mission: Connecting everything(R).
Broadcom is headquartered in Irvine, Calif., and may be contacted at
1-949-450-8700 or at http://www.broadcom.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act
of 1995:
All statements included or incorporated by reference in this release,
other than statements or characterizations of historical fact, are
forward-looking statements. These forward-looking statements are based on our
current expectations, estimates and projections about our industry,
management's beliefs, and certain assumptions made by us, all of which are
subject to change. Forward-looking statements can often be identified by
words such as "anticipates," "expects," "intends," "plans," "predicts,"
"believes," "seeks," "estimates," "may," "will," "should," "would," "could,"
"potential," "continue," "ongoing," similar expressions, and variations or
negatives of these words. These forward-looking statements are not guarantees
of future results and are subject to risks, uncertainties and assumptions that
could cause our actual results to differ materially and adversely from those
expressed in any forward-looking statement.
Important factors that may cause such a difference for Broadcom in
connection with the BCM97395, BCM7038 and BCM7411 products include, but are
not limited to, general economic and political conditions and specific
conditions in the markets we address, including the volatility in the
technology sector and semiconductor industry, trends in the broadband
communications markets in various geographic regions, and possible disruption
in commercial activities related to terrorist activity or armed conflict in
the United States and other locations; the rate at which our present and
future customers and end-users adopt Broadcom's technologies and products in
the markets for cable, satellite, HDTV, IP, and DSL silicon applications;
delays in the adoption and acceptance of industry standards in those markets;
the timing, rescheduling or cancellation of significant customer orders and
our ability, as well as the ability of our customers, to manage inventory; our
ability to retain, recruit and hire key executives, technical personnel and
other employees in the positions and numbers, with the experience and
capabilities, and at the compensation levels needed to implement our business
and product plans; our ability to specify, develop or acquire, complete,
introduce, market and transition to volume production new products and
technologies in a cost-effective and timely manner; the gain or loss of a key
customer, design win or order; competitive pressures and other factors such as
the qualification, availability and pricing of competing products and
technologies and the resulting effects on sales and pricing of our products;
our ability to scale our operations in response to changes in demand for our
products and services; the timing of customer-industry qualification and
certification of our products and the risks of non-qualification or
non-certification; our ability to timely and accurately predict market
requirements and evolving industry standards and to identify opportunities in
new markets; changes in our product or customer mix; the volume of our product
sales and pricing concessions on volume sales; intellectual property disputes
and customer indemnification claims and other types of litigation risk; the
availability and pricing of third party semiconductor foundry and assembly
capacity and raw materials; fluctuations in the manufacturing yields of our
third party semiconductor foundries and other problems or delays in the
fabrication, assembly, testing or delivery of our products; the risks of
producing products with new suppliers and at new fabrication and assembly
facilities; problems or delays that we may face in shifting our products to
smaller geometry process technologies and in achieving higher levels of design
integration; the quality of our products and any remediation costs; the
effectiveness of our expense and product cost control and reduction efforts;
the risks and uncertainties associated with our international operations,
particularly in light of recent events; the effects of natural disasters,
public health emergencies, international conflicts and other events beyond our
control; the level of orders received that can be shipped in a fiscal quarter;
and other factors.
Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q,
recent Current Reports on Form 8-K, and other Securities and Exchange
Commission filings discuss the foregoing risks as well as other important risk
factors that could contribute to such differences or otherwise affect our
business, results of operations and financial condition. The forward-looking
statements in this release speak only as of this date. We undertake no
obligation to revise or update publicly any forward-looking statement for any
reason.
Broadcom(R), the pulse logo, Connecting everything(R), the Connecting
everything logo, and SystemI/O(TM) are trademarks of Broadcom Corporation
and/or its affiliates in the United States and certain other countries. Any
other trademarks or trade names mentioned are the property of their respective
owners.
Broadcom Trade Press Contact
Laura Brandlin
Director, Marketing Communications
949-926-5108
lbrandlin@broadcom.com
Broadcom Business Press Contact
Bill Blanning
Vice President, Public Relations
949-926-5555
blanning@broadcom.com
Broadcom Technical Contact
Nick Dunn
Product Line Manager
408-922-7391
ndunn@broadcom.com
Broadcom Investor Relations Contact
T. Peter Andrew
Sr. Director, Investor Relations
949-926-5663
andrewtp@broadcom.com
SOURCE Broadcom Corporation
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Related links:
http://www.broadcom.com
CONTACT:
Trade Press, Laura Brandlin, Director,
Marketing Communications, +1-949-926-5108,
lbrandlin@broadcom.com, or Business Press, Bill Blanning, Vice
President, Public Relations, +1-949-926-5555,
blanning@broadcom.com, or Technical, Nick Dunn, Product Line
Manager, +1-408-922-7391, ndunn@broadcom.com, or Investor
Relations, T. Peter Andrew, Sr. Director, Investor Relations,
+1-949-926-5663, andrewtp@broadcom.com, all of Broadcom
Corporation
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