Updated Specification Provides THX Listening Modes and Reference Levels for
Translating Movie, Music and Games Audio in the Home
SAN RAFAEL, Calif. and LAS VEGAS, Jan. 7 /PRNewswire/ -- THX Ltd., the
leading provider of technologies, certification programs and quality assurance
standards for the entertainment industry, today introduced THX(TM)
Select2(TM), an upgrade to the company's THX Select(TM) specification for home
entertainment products. The new THX Select2 Certification will provide
additional THX listening modes for enhancing playback of a variety of
entertainment content, including movies and video games.
Like its predecessor, THX Select2 will help consumer electronics
manufacturers improve the design and performance of next-generation audio-
video receivers, amplifiers and loudspeakers. It will also enable
manufacturers to feature popular THX listening modes, including THX Cinema,
THX Music and THX Games modes, in top-selling THX Select2 Certified products.
Each listening mode will incorporate the company's proprietary Adaptive
Speaker Array (ASA) technology for optimizing playback of multi-channel
movies, music and video games in the home.
"The THX Select2 and THX Ultra2 specifications are constantly evolving as
our engineering teams develop new standards and technologies for enhancing the
home entertainment experience," said Laurie Fincham, vice president of
engineering and certification of THX Ltd. "Year after year, the THX standards
and technologies help create products that are in the top of their class for
performance and consumer satisfaction. This newest upgrade to our home theater
certification program continues our commitment to excellence."
THX Select2 addresses the needs of the newest generation of home
entertainment enthusiasts, those who crave immersive DVD, music and video
games experiences, but don't always require the full benefits of a large,
dedicated home theater environment. THX Select2 will be used in THX Certified
products that are designed for small to medium-sized residential rooms. By
contrast, THX Ultra2 is designed for the acoustics of larger, dedicated home
theater environments. Both certification programs require manufacturers to
build products that meet or exceed the THX standards for presentation
excellence, and include such THX features as Timbre Matching(TM), Bass
Management(TM), Adaptive Decorrelation(TM) and Re-Equalization (Re-EQ(TM)).
ABOUT THX LTD.
As consumers seek entertainment experiences with greater sensation, using
precision science to invent new technologies becomes paramount. THX Ltd. is
discovering new ways to make the creation, delivery and presentation of
digital content more efficient, more powerful, and more enjoyable. Through
structured certification programs and innovative technology development, THX
is embedding the science of sensation in diverse entertainment venues and
influential products. Today, the world's premier commercial cinemas, post-
production studios and home entertainment products incorporate THX
technologies and have achieved the coveted THX Certification.
The company is headquartered in San Rafael, Calif. Its Digital Works
office, offering DVD mastering and post-production services, is based in
Burbank. For more information, visit http://www.thx.com or send an e-mail to
licensing@thx.com
NOTE: THX, Select, Select2 and Ultra2 are trademarks of THX Ltd. THX may
be registered in some jurisdictions. All rights reserved.
SOURCE THX Ltd.
 back to top
Related links:
http://www.thx.com
CONTACT:
Chris Kukshtel, Director, Marketing of THX
Ltd., +1-415-492-3929, or pr@thx.com; or Graham McKenna, PR
Manager/Agency Contact of Pacifico Integrated Marketing
Communications, +1-408-293-8600, ext. 335, or
gmckenna@pacifico.com
|
