The List Includes Multiple Titles from EA
SAN RAFAEL, Calif. and LAS VEGAS, Jan. 7 /PRNewswire/ -- THX Ltd. wrapped
the year with 9 new games from Electronic Arts (Nasdaq: ERTS) incorporating
THX Certification. The list includes some of last year's most popular titles
from the EA GAMES(TM) and EA SPORTS(TM) brands, such as Need for Speed(TM)
Underground 2, NFL STREET 2, and The Lord of the Rings(TM): The Third Age(TM).
Since creating the audio and visual standards for video games in September
2003, more than 13 THX Certified titles have been developed and published by
EA. This year, the two companies will work together on additional titles,
including the highly anticipated NBA STREET V3, which is scheduled for a
February release.
The THX Certified Games program provides game developers and publishers
with the ultimate environment to create audio and visual content. The program
includes specifications for the way EA's production studios are set up and
maintained during the critical stages of a game's development. Optimizing
these production environments ensures that game soundtracks, color palettes
and visual effects are accurately translated from the studio to the gaming
console, helping gamers experience EA's true vision for the game.
"The work we've done with the sound and visual effects teams at EA has
helped raise the bar for game production, improving how game content is
created in the studio, then presented to gamers at home," said Mark Tuffy,
games system director at THX. "THX is thrilled to have played a part in
delivering some truly groundbreaking audio and visual presentations from EA's
developers, and we look forward to working together on future titles."
The THX Certified Games program is complemented by the company's work in
the consumer electronics industry. For more than a decade, THX has provided
electronics manufacturers with standards and technologies for improving the
design and performance of home entertainment products. While gamers are not
required to have THX Certified products to enjoy the benefits of THX Certified
Games, those who have home theater systems with surround sound capabilities,
THX Ultra2(TM), Select2(TM) certifications and Games Mode technologies will
enjoy a more enveloping experience.
2003 THX Certified Games:
* SSX(TM) 3
* The Lord of The Rings(TM); The Return of The King(TM)
* Medal of Honor(TM) Rising Sun
* Need For Speed(TM) Underground
New THX Certified Games in 2004:
* Def Jam(R) Fight For NY (TM)
* James Bond(TM) 007: Everything or Nothing(TM)
* GoldenEye; Rogue Agent(TM)
* The Lord of the Rings: The Third Age
* The Lord of The Rings: The Battle For Middle-earth(TM)
* Medal of Honor Pacific Assault(TM)
* MVP Baseball(TM) 2004
* Need for Speed Underground 2
* NFL STREET 2
ABOUT THX LTD.
As consumers seek entertainment experiences with greater sensation, using
precision science to invent new technologies becomes paramount. THX Ltd. is
discovering new ways to make the creation, delivery and presentation of
digital content more efficient, more powerful, and more enjoyable. Through
structured certification programs and innovative technology development, THX
is embedding the science of sensation in diverse entertainment venues and
influential products. Today, the world's premier commercial cinemas, post-
production studios and home entertainment products incorporate THX
technologies and have achieved the coveted THX Certification. The company is
headquartered in San Rafael, Calif. Its Digital Works office, offering DVD
mastering and post-production services, is based in Burbank. For more
information, visit http://www.thx.com or send an e-mail to licensing@thx.com.
NOTE: THX is a trademark of THX Ltd., which may be registered in some
jurisdictions. All rights reserved. EA SPORTS, EA GAMES, Need for Speed, SSX,
Medal of Honor, Medal of Honor Pacific Assault and MVP Baseball are trademarks
or registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. The Lord of the Rings and the names of the characters, items,
events and places therein are trademarks of The Saul Zaentz Company d/b/a
Tolkien Enterprises under license to New Line Productions, Inc. JAMES BOND and
007 and all other James Bond related trademarks TM Danjaq, LLC. EVERYTHING OR
NOTHING and GoldenEye Rogue Agent are trademarks of Danjaq, LLC, and United
Artists Corporation. ALL RIGHTS RESERVED. Def Jam(R) and Fight For NY(TM) and
all associated logos and marks are used under license from DJR Holdings, LLC
and Simcoh, LLC. NBA and NFL are trademarks of their respective owners and
used with permission.
SOURCE THX Ltd.
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Related links:
http://www.thx.com
CONTACT:
Chris Kukshtel, Director, Marketing of THX
Ltd., +1-415-492-3929, or pr@thx.com; or Graham McKenna, PR
Manager/Agency Contact of Pacifico Integrated Marketing
Communications, +1-408-293-8600, ext. 335, or
gmckenna@pacifico.com
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