MediaTile Breakthrough Makes Networked Digital Signs Affordable for Mass
Deployments
CES, LAS VEGAS, Jan. 7 /PRNewswire/ -- The MediaTile Company today
announced that Buffalo Technology, a world-leading provider of wireless
network equipment, storage solutions and memory products, is the world's first
manufacturer to deploy MediaTile "smart signs" in retail stores. The
MediaTile solution enables Buffalo to communicate directly with hundreds of
thousands of consumers at the retail shelf without having to deploy in-store
technology infrastructure. MediaTile provides a cellular-based digital
signage solution that eliminates the need for the costly and complex in-store
IT infrastructure that has been traditionally required to receive, schedule
and play digital promotional content at the shelf.
After a successful in-store test at a Fry's Electronics retail outlet in
San Jose, CA, Buffalo Technology will deploy MediaTile devices in all their
end-cap locations in 30 Fry's Electronic stores across the U.S. in Q105.
"We chose the MediaTile solution because it provides us with a tremendous
competitive advantage," said Morikazu Sano, vice president of product
marketing and public relations, Buffalo Technology. "We now have a virtual
'digital salesman' right at the shelf, telling consumers about our products.
And, if we need to change or update our message, we can do so at will. Prior
to the MediaTile solution, we had absolutely no way of deploying networked
digital signage at the shelf."
"Buffalo Technology's use of the MediaTile solution represents a new
direction in the market for networked digital signage solutions," said Keith
Kelsen, president and CEO of The MediaTile Company. "We have eliminated the
number-one barrier to the adoption of networked digital signage for brands and
retailers -- in-store technology infrastructure. Our Zero-IT-infrastructure
(ZITI) architecture incorporates cellular data services that enable our
customers to deploy network digital signage virtually anywhere, while saving
them millions on installation and maintenance fees."
About The MediaTile Company
The MediaTile Company provides software and services for media management,
media delivery and device control over cellular networks, and is the world's
first provider of cellular digital signage solutions. MediaTile eliminates the
one barrier to deploying networked digital signage -- costly and complex
on-site infrastructure -- with its patent-pending ZITI architecture and
MediaCast System. Contact MediaTile at 831-439-8786, info@mediatile.com or
http://www.mediatile.com.
NOTE: MediaTile and MediaCast are trademarks of The MediaTile Company,
Inc.
SOURCE The MediaTile Company
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Related links:
http://www.mediatile.com
CONTACT:
Mike Foster of The MediaTile Company,
+1-831-439-8786, or mike@mediatile.com
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