Joined by customers Food Lion and Cadbury Schweppes Americas Beverages at
Sunday Forum session
SAN CARLOS, Calif., Jan. 7 /PRNewswire-FirstCall/ -- DemandTec, Inc.
(Nasdaq: DMAN), a leading provider of on-demand optimization solutions for
retailers and consumer products companies, will showcase
manufacturer-retailer collaboration at the upcoming National Retail
Federation's (NRF) 2008 Convention and Expo. The 97th NRF "BIG Show" takes
place January 13 through 16, 2008 at the Jacob K. Javits Convention Center
in New York City.
Both retailers and manufacturers have achieved benefits from
collaboration across multiple dimensions, including more effective
promotions, however, opportunities exist to make the collaborative planning
and execution of promotions significantly more effective and efficient.
DemandTec will share strategic insights on the topic of collaborative
trade promotion optimization, including findings from industry research
conducted jointly with Booz Allen Hamilton in partnership with the Trade
Promotion Management Associates. The results will be available at the
DemandTec booth (#545) and in a special Sunday Forum session.
NRF Forum Presentation
DemandTec is pleased to invite NRF attendees to a special Forum
Session, "Consumer-Centric Pricing and Promotions: Retailers &
Manufacturers Collaborate to Win". The event takes place on Sunday January
13, 2008 from 8:30 to 10:00 AM, in Hall E, Room 1E14/15/16.
The Forum will showcase successful strategies for trading partner
collaboration, including perspectives from both a retailer and manufacturer
on how building around the consumer opens up opportunities for all parties
to win in the marketplace. Working together in ways not previously
possible, retailers and manufacturers can optimize pricing, promotion,
assortment and other strategic decisions in order to achieve their joint
revenue, profitability and sales volume objectives.
The distinguished line-up of Forum speakers includes:
-- Charles Davis, vice president of strategy & analytics, Food Lion
-- Lewis Campbell, vice president of merchandising services, Food Lion
-- Craig Hodnett, vice president of category management, Cadbury
Schweppes Americas Beverages
-- Dan Fishback, president and CEO, DemandTec
-- Marc Dietz, vice president of product marketing, DemandTec
Consumer-Centric Merchandising and Marketing
DemandTec will also be showcasing its latest solutions for
Consumer-Centric Merchandising and Marketing, including its DemandTec
Price(TM), DemandTec Promotion(TM) and DemandTec Markdown(TM) optimization
applications.
Show attendees and members of the media are invited to visit DemandTec
at Booth #545 on the Expo floor during show hours, 9:00 AM to 6:30 PM,
Monday January, 14 and Tuesday January, 15.
For further information, please e-mail events@demandtec.com.
About DemandTec
DemandTec's suite of on-demand applications empowers retailers and
consumer products companies to optimize strategic decisions and collaborate
in order to achieve their revenue, profitability and sales volume
objectives. DemandTec (Nasdaq: DMAN) customers include leading retailers
such as Advance Auto Parts, Best Buy, Circle K Stores, Delhaize America,
Giant-Carlisle, H-E-B Grocery Co., Monoprix and Safeway, as well as more
than 100 consumer products companies. DemandTec has managed more than one
million trade promotion deals between retailers and their manufacturer
partners. For more information, please visit http://www.demandtec.com
DemandTec Safe Harbor
This press release contains forward-looking statements regarding
DemandTec's expectations, hopes, plans, intentions or strategies, including
statements about the benefits of its solutions to customers. These
forward-looking statements involve risks and uncertainties, as well as
assumptions that, if they do not fully materialize or prove incorrect,
could cause our results to differ materially from those expressed or
implied by such forward-looking statements. The risks and uncertainties
include those described in DemandTec's documents filed with or furnished to
the Securities and Exchange Commission. All forward-looking statements in
this press release are based on information available to DemandTec as of
the date hereof, and DemandTec assumes no obligation to update these
forward-looking statements.
DemandTec and the DemandTec logo are registered trademarks of
DemandTec, Inc. DemandTec Price, DemandTec Promotion and DemandTec Markdown
are trademarks of DemandTec, Inc. All other trademarks are the property of
their respective owners.
SOURCE DemandTec, Inc.
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Related links:
http://www.demandtec.com
CONTACT:
Cassandra Moren of DemandTec, Inc.,
cassandra.moren@demandtec.com; or Investors, Michael Kern of ICR,
+1-617-956-6731, michael.kern@icrinc.com
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