TYZX 3D camera technology key component of new gesture-based WAVEscape
system that immerses viewers into consumer branding and advertising
MENLO PARK, Calif., Jan. 7 /PRNewswire-FirstCall/ -- TYZX, the 3D
vision technology company, today announced it has partnered with Reactrix,
a leading interactive digital media company, as part of the new
revolutionary interactive large-format advertising system -- Reactrix
WAVEscape(TM). Reactrix WAVEscape will debut at the 2008 Consumer
Electronics Show (CES) in Las Vegas, January 7-10.
Reactrix' immersive interactive technology featured on commercial LCD
displays creates an entirely new form of engaging advertising experience.
The high-performance TYZX DeepSea(TM) embedded 3D camera is a key component
in the Reactrix WAVEscape system, which responds instantly to viewer
gestures, resulting in an unforgettable, "hands-on" advertisement. Reactrix
expects to roll out the WAVEscape platform at select Hilton Hotels in
mid-2008.
In the TYZX DeepSea system, 3D images are created by comparing images
from two conventional CMOS imagers and calculating the precise distance to
each pixel in the image. TYZX' custom ASIC and embedded system technology
is the only way to meet the real-time performance demands that make
interactive applications such Reactrix WAVEscape possible.
"TYZX's 3D vision products played a key role in bringing the Reactrix
WAVEscape product to market," said Michael Ribero, CEO of Reactrix. "As
traditional forms of advertising become more fragmented and less effective
at maintaining the attention of consumers, Reactrix' revolutionary
interactive advertising networks provides a compelling way for leading
brands to connect with consumers."
TYZX 3D vision technology is enabling a wide range of interactive
applications, including autonomous robots, vehicle safety systems, person
tracking for security, gesture-based gaming and more.
"Reactrix real-time 3D gesture tracking is creating entirely new forms
of immersive advertising that are truly changing the industry and are a
harbinger of consumer products to come," said Ron Buck, CEO of TYZX. "We're
pleased to be working with Reactrix WAVEscape and their interactive
advertising platform and we look forward to partnering with Reactrix on
other new applications."
About TYZX, Inc.
TYZX (http://www.TYZX.com) is a 3D vision company that provides a
platform of hardware, software and services for building products that see
and interact with the world in three dimensions. TYZX delivers high volume,
cost-effective 3D vision solutions to industry leaders in the automotive,
consumer electronics, robotics and security markets. TYZX, privately-held,
is backed by investments from Microsoft co-founder Paul Allen and Takata,
the global manufacturer of automotive safety systems.
TYZX is a registered trademark, and DeepSea is a trademark, of TYZX,
Inc. WAVEscape is a trademark of Reactrix Systems, Inc. All other brands
and products referenced herein are acknowledged trademarks or registered
trademarks of their respective holders.
Media Contact:
Lonn Johnston
Page One PR for TYZX
lonn@pageonepr.com
650-219-7764
SOURCE TYZX, Inc.
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Related links:
http://www.TYZX.com/
CONTACT:
Lonn Johnston of Page One PR,
+1-650-219-7764, lonn@pageonepr.com, for TYZX
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