dotTV(TM) to Develop Standards for Next-Generation Interactive TV Viewing
Experience
SEOUL, South Korea, Jan. 7 /PRNewswire/ -- A group of major consumer
electronics, technology and broadcast companies today announced the
formation of dotTV, an industry consortium whose mission is to build a
next-generation interactive TV viewing experience leveraging social
networking and online video to engage viewers. As viewers increasingly
demand an anytime, anywhere, any-device viewing experience, dotTV seeks to
bring the interactivity of online media and social networking to the TV and
set-top box. Members of the consortium include broadcasters KBS (Korean
Broadcasting System), EBS (Educational Broadcasting System), and SBS,
technology providers Irdeto and VMark, Inc. and major consumer electronics
makers Samsung and LG.
"By leveraging the confluence of digital terrestrial television tuners,
DVRs and Internet access in Digital Televisions, set-top boxes and other
consumer electronics devices, dotTV is developing a platform that provides
viewers with a more social, interactive viewing experience," said Won-Kun
Lee, Executive Vice President of KBS. "By supplementing our broadcast
content with relevant metadata, viewers will be able to search for content
of interest, retrieve more information about specifics presented in the
content as well as share this content with friends over any connected
viewing device. Combining the power of social networking and online video
with broadcast television is the next step in engaging the viewer anytime
and anywhere."
"Television viewers will be able to record content, mark individual
scenes of interest by means of a video bookmark, and share these bookmarked
scenes with friends and communities of interest over the internet, all
while respecting the rights of copyright holders," added Dr. David Lee, CEO
of VMark, Inc. "This ability for 'scene-sharing' enables the viral
distribution of content over social networks and generates traffic to sites
or locations where media and broadcast companies can once again engage
their viewers. With the close proximity of CE manufacturers, content
providers and broadcast studios, Korea provides the ideal test bed for
dotTV."
"Digital TV operators must innovate to stay ahead of the competition,
and the dotTV initiative -- which includes technology providers across the
value chain working to leverage their specialties in security,
interactivity, consumer electronics and the Internet -- is an example of
that innovation," said Graham Kill, CEO of Irdeto.
By providing a richer, engaging entertainment experience that can be
shared among friends, over multiple media channels and across heterogeneous
devices, broadcasters will build audience loyalty, augment the distribution
of their content, and increase the overall viewing time of content. With
relevant metadata associated with content segments, advertisers will be
able to deliver relevant and targeted advertising. Manufacturers of
consumer electronics devices see dotTV as an opportunity to deliver
enhanced functionality in their products.
Initial services based on the dotTV standard will be deployed in Korea
in 2009 with expansion to other regions soon thereafter.
About the dotTV Promoters
The dotTV Consortium is comprised of major consumer electronics
manufacturers (Samsung and LG), broadcast television companies (Korean
Broadcasting System, Educational Broadcasting System, and SBS), and key
technology providers (Irdeto -- content security, and VMark, Inc. --
scene-based video solutions). For more information about dotTV and the
dotTV Promoters, visit http://www.dot-tv.org.
dotTV is a trademark of dotTV LLC. All other trademarks and registered
trademarks are the property of their respective owners.
Media Contacts:
Brett Gaines
Executive VP and GM of US Operations
VMark, Inc.
+1 (408) 483-6226
brett.gaines@vmark.tv
SOURCE dotTV Consortium
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Related links:
http://www.dot-tv.org
CONTACT:
Brett Gaines, Executive VP and GM of US
Operations of VMark, Inc., +1-408-483-6226,
brett.gaines@vmark.tv, for dotTV Consortium
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