PHILADELPHIA, Jan. 7 /PRNewswire-FirstCall/ -- The world's largest
maternity brands, Motherhood(R) Maternity, Mimi Maternity(R), Destination
Maternity(R) and select A Pea in the Pod(R) locations, will now offer
Glamourmom(R), the internationally recognized brand of popular patented
built- in nursing bra tanks.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080107/NEM002LOGO )
Starting early 2008, expectant women can enjoy this revolutionary
nursing tank with a patented built-in nursing bra that offers support,
coverage and style. Complete with a soft cup frame, internal nursing flaps,
elastic shelf for full nursing discretion, bra hook closures for easy
one-handed access, adjustable shoulder straps, and more, the mom-to-be can
now feel relaxed and at ease when nursing her newborn.
"The Glamourmom product line has become a staple wardrobe item for many
new moms," said Line Rothman, Inventor and Founder of Glamourmom.
"Glamourmom is constantly developing new solutions for nursing women and
strives to make every new mother feel happy, fashionable and comfortable."
"Dressing over 2.8 million pregnant women each year, we are thrilled to
continue to provide the best fashion and accessories for the expectant mom
and new mom," said Rebecca Matthias, President and Chief Creative Officer
of A Pea in the Pod, Mimi Maternity, Motherhood Maternity and Destination
Maternity. "Glamourmom's nursing tanks are an exciting new addition to our
stores and we look forward to offering this wonderful new product to our
customers."
The Glamourmom Designer line has become increasingly popular over the
last several years, offering Nursing Bra Tanks and Nursing Bra Top styles
with an inner soft cup frame, internal nursing flaps, hidden elastic shelf,
adjustable shoulder straps, all providing enhanced breast support and
discretion, as well as discreet clasps for one handed access and complete
post partum tummy coverage. A light mesh lining to hold a nursing pad in
place also enhances support, while luxurious cotton blend fabrics
incorporate environmentally conscious methods to reduce pollutants.
The brand new Glamourmom Basic for Motherhood Maternity ($19.98) will
be available as a more affordable version of the Glamourmom Designer line,
featuring all of the essential advantages enjoyed in the patented Designer
Nursing Bra Tank. The Glamourmom Basic for Motherhood Maternity is stylish,
practical, machine washable and is 95% cotton and 5% spandex. It will be
available in black, white, heather grey, light pink and brown.
About Destination Maternity
Destination Maternity(R) is the home of the world's leading maternity
brands Motherhood(R) Maternity, Mimi Maternity(R) and A Pea in the Pod(R).
It is a one-stop shop for the most extraordinary selection of maternity
fashion, accessories and everything imaginable for the pregnant woman.
Visit http://www.destinationmaternity.com for up-to-the minute pregnancy
information, a store locator, an e-newsletter and our question of the week.
A Pea in the Pod, Mimi Maternity, Motherhood Maternity and Destination are
brands of Mothers Work, Inc. (Nasdaq: MWRK), the world's largest designer
and retailer of maternity apparel.
About Glamourmom
Invented and founded by Line Rothman when she was nursing her first
baby, the Glamourmom(R) nursing tank is a revolutionary patented built-in
nursing bra design that offers support, coverage and style.
The Glamourmom Nursing Bra Tanks and Nursing Bra Tops are now available
in two different lengths and offering two different style clasps. The
Nursing Bra Tanks and Bra Tops come in an array of trendy and tasteful
colors, trims and fashionable lace accents. Glamourmom's Designer line also
includes the Maternity Nursing Bra Tank, a transition piece providing extra
room and length for enhanced belly coverage, Nursing Bra Slip Dresses,
Nursing Bra Tankini Swimsuits, the new Glamourmom Nursing Bra Long Sleeve
and the Nursing Bra Tank Organic, an even Greener option.
Mothers Work press releases available through Company News On-Call at
http://www.prnewswire.com/comp/581877.html
SOURCE Destination Maternity
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Related links: http://www.destinationmaternity.com
Photo Notes: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080107/NEM002LOGO AP Archive: http://photoarchive.ap.org PRN Photo Desk, photodesk@prnewswire.com
CONTACT: Judie Ashworth of Destination Maternity, +1-215-873-2283, jashworth@motherswork.com, or Barbara Plotkin, Glamourmom, +1-914-967-1212, bplotkin@glamourmom.com
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