Monday, December 10 was Heaviest Online Spending Day of the Season with
$881 Million
Week Ending December 16 was Heaviest Week of the Season with $4.7 Billion
in Spending
RESTON, Va., Jan. 7 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq:
SCOR), a leader in measuring the digital world, today released its final
update of holiday season e-commerce spending for the 2007 holiday season
(November 1 - December 31). $29.2 billion was spent online during the
holiday season, marking a 19-percent gain versus the same period last year.
2007 vs. 2006 Full Holiday Season (November 1 - December 31)
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. - Home/Work/University Locations
Source: comScore, Inc.
Billions ($)
Holiday Season to Date 2006 2007 Pct
Change
November 1 - December 31 $24.57 $29.17 19%
Thanksgiving Day (November 22) $ 0.21 $ 0.27 29%
"Black Friday" (November 23) $ 0.43 $ 0.53 22%
"Cyber Monday" (November 26) $ 0.61 $ 0.73 21%
"Green Monday" (December 10) $ 0.66 $ 0.88 33%
"This year's online holiday shopping season has concluded with a record
$29 billion in spending, a 19-percent gain versus year ago," said comScore
Chairman Gian Fulgoni. "Ultimately, the softness in the growth of online
retail sales during the first ten days of November proved difficult to
overcome and prevented the season's growth rate from reaching our forecast
of 20 percent. However, the period between Thanksgiving and Christmas --
another measure of the strength of the holiday season -- experienced a
healthier 21-percent growth rate."
Top 10 Online Spending Days of the 2007 Holiday Season
"Green Monday" (Monday, December 10) was the heaviest individual
spending day of the season with $881 million in sales, followed by Tuesday,
December 11 ($819 million) and Thursday, December 6 ($803 million) "Cyber
Monday" (Monday, November 26), which represents the first major spike in
online spending activity during the season, ranked as the 9th heaviest day
with $733 million.
Top 10 Online Spending Days of 2007 Holiday Season
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. - Home/Work/University Locations
Source: comScore, Inc.
Day Dollars Spent
($ Millions)
Monday, December 10
("Green Monday") $881
Tuesday, December 11 $819
Thursday, December 6 $803
Wednesday, December 5 $798
Tuesday, December 4 $776
Wednesday, December 12 $754
Monday, December 3 $753
Friday, December 7 $734
Monday, November 26
("Cyber Monday") $733
Thursday, November 29 $733
Fastest Growing Product Categories in 2007 Holiday Season
Video games, consoles & accessories was the fastest growing online
retail category, jumping 129 percent versus the 2006 holiday season, with
popular consoles like Nintendo Wii and Sony PlayStation and games like Halo
3 driving strong sales in the category. Furniture, appliances & equipment
(up 67 percent), event tickets (up 24 percent) and consumer electronics (up
23 percent) also experienced above average growth. After seeing substantial
softness early in the season, online apparel sales picked up considerably
in the latter part of the season, finishing up 18 percent. Meanwhile, sales
of jewelry & watches declined marginally versus year ago as rising costs in
precious metals like gold and platinum may have dampened consumer demand.
Fastest Growing Retail E-Commerce Categories by Dollar Sales for 2007
Holiday Season
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Nov. 1 - Dec. 31, 2007 vs. 2006
Total U.S. - Home/Work/University Locations
Source: comScore, Inc.
Retail Category Percent Change in
Category Sales ($)
Video Games, Consoles & Accessories 129%
Furniture, Appliances & Equipment 67%
Event Tickets 24%
Consumer Electronics 23%
Apparel & Accessories 18%
Sport & Fitness 16%
Toys 16%
Computer Hardware 15%
Music, Movies & Videos 13%
Books & Magazines 13%
Weekly Online Holiday Retail Sales
The heaviest spending week during the 2007 holiday season was the week
ending December 16, with $4.7 billion in online sales, edging out the week
ending December 9, which saw $4.6 billion. The week ending November 18
showed the strongest growth rate (26 percent) versus the corresponding week
in 2006, while the week ending November 4 showed the softest growth (4
percent).
(Photo: http://www.newscom.com/cgi-bin/prnh/20080107/AQM221)
Please contact press@comscore.com to receive the data behind the above
for use in graphical representation.
About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the
digital world. This capability is based on a massive, global cross-section
of more than 2 million consumers who have given comScore permission to
confidentially capture their browsing and transaction behavior, including
online and offline purchasing. comScore panelists also participate in
survey research that captures and integrates their attitudes and
intentions. Through its proprietary technology, comScore measures what
matters across a broad spectrum of behavior and attitudes. comScore
analysts apply this deep knowledge of customers and competitors to help
clients design powerful marketing strategies and tactics that deliver
superior ROI. comScore services are used by more than 800 clients,
including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat,
Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association
of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal
McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and
Expedia. For more information, please visit http://www.comscore.com.
SOURCE comScore, Inc.
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Related links:
http://www.comscore.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20080107/AQM221
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Andrew Lipsman of comScore, Inc.,
+1-312-775-6510, press@comscore.com
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