- Volume IQ efficiently minimizes the artifacts commonly associated with
traditional Automatic Gain Control processes
- SRS Volume IQ(TM) accurately maintains a steady volume level based on
psychoacoustic principles
- Cirrus Logic first chipmaker to feature SRS Volume IQ for TV, audio
applications
- Private demonstrations of SRS Volume IQ will be held during CES 2008 in
Las Vegas from Jan. 7 - 10, 2008
LAS VEGAS, and SANTA ANA, Calif., Jan. 7 /PRNewswire-FirstCall/ -- SRS
Labs Inc. (Nasdaq: SRSL), a leading provider of surround sound, audio
enhancement and voice technologies, today announced the launch of SRS
Volume IQ(TM), a highly efficient advanced Automatic Gain Control (AGC) to
accurately maintain a steady audio volume level on flat panel TV's, set-top
boxes, PCs, mobile media phones and portable media devices. Cirrus Logic is
the first chipmaker to feature SRS Volume IQ, which will be made available
through its programmable, cost-effective CS485xx family of audio DSPs for
TV, home theater and automotive entertainment markets. Both SRS and Cirrus
Logic will have private demonstrations of Volume IQ at the 2008
International Consumer Electronics Show (CES).
(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
SRS has years of experience in the development and implementation of
key audio technologies for the TV market. Its TruSurround XT is the most
widely deployed virtual surround technology in flat panel TVs to date. To
expand this business, SRS developed the next key audio technology for flat
panel TVs, the highly efficient SRS Volume IQ.
Fluctuating volume on broadcast TV, particularly between the program
and commercials and when switching from analog to digital TV channels, is a
common complaint of consumers. While certain solutions exist, the artifacts
they introduce only exacerbate the problem. SRS Volume IQ is the first
audio process to minimize these artifacts while accurately maintaining the
target volume level. While the primary, most obvious use for SRS Volume IQ
is for televisions and set-top boxes, other products including mobile
phones, portable media devices and personal computers will also greatly
benefit from the audio process.
Cirrus Logic's CS485XX audio DSPs are designed to enable unique audio
software features for flat-panel digital television, home theater and
automotive entertainment applications. The CS48520 and CS48540 ICs give
OEMs a cost-effective and simple-to-design solution capable of providing an
extensive selection of audio features, including the new SRS Volume IQ, SRS
TruSurround XT and TruSurround HD, which allow TV OEMs to offer consumers
enhanced audio features that maximize the flat-panel television's overall
audio system. "SRS is the leader in audio enhancement technology for
televisions, so we are pleased to be the first IC supplier to feature
Volume IQ through our CS485XX audio DSP family," said Terry Ritchie, DSP
marketing director, Cirrus Logic. "TV manufacturers are seeking this type
of technology in an efficient and cost-effective solution because it solves
consumer frustrations with inconsistent volume levels."
SRS Volume IQ uses psychoacoustic principals to analyze and address the
perceived level (volume) changes in an audio signal. The process is
designed to minimize undesirable artifacts while accurately maintaining a
reference volume level and producing a high-quality audio experience.
Unlike traditional AGC processes, SRS Volume IQ is based on human loudness
perception models and multi-band signal analysis. Additionally, SRS Volume
IQ is extremely efficient in resource and memory usage compared to other
solutions on the market and it supports mono, stereo and multichannel
processing. SRS Volume IQ can be applied to any audio-enabled device
including televisions, set top boxes, AV Receivers, PCs, mobile phones and
portable media devices.
In a study done by MarketTools, over half the respondents (56%)
indicated it was extremely to very important for them to have a feature
that would control the audio level between TV programs and commercials.
"Our TV partners asked us to develop an advanced AGC-like technology
that utilizes minimal processor and memory resources but provides maximum
sound quality and the SRS brand at a reasonable per unit royalty price,"
said Tom Yuen, CEO for SRS Labs. "We have delivered on all-four
requirements making Volume IQ the obvious choice for OEMs, ODMs and TV chip
makers to address this long-standing consumer TV issue. Volume IQ solves
the common problem that plagues consumers when the volume from a commercial
is significantly louder than the main program. Also, there are often major
volume differences from one channel to another and Volume IQ minimizes
those variations. Our licensees and partners should agree that Volume IQ
delivers quality, brand, price point and low resource usage to provide
value to their products."
Private demonstrations of SRS Volume IQ will be held at CES 2008 in Las
Vegas, Nevada. The show is running from January 7 - 10, 2008. Attending
manufacturers and semiconductor companies that are interested in learning
more about how they can integrate this new audio enhancement technology
into their products can schedule an appointment by contacting Cyndee
Pelino, marketing manager II for SRS Labs at cyndeep@srslabs.com or +1
949-278-9660. Cirrus Logic customers who would like a demonstration of the
CS485XX family featuring SRS Volume IQ are asked to contact Cirrus Logic at
cesinvite@cirrus.com to schedule an appointment.
About Cirrus Logic.
Cirrus Logic develops high-precision, analog and mixed-signal
integrated circuits for a broad range of consumer and industrial markets.
Building on its diverse analog and signal-processing patent portfolio,
Cirrus Logic delivers highly optimized products for consumer and commercial
audio, automotive entertainment, and industrial and aerospace applications.
The company operates from headquarters in Austin, Texas, with offices in
Tucson, Ariz., Europe, Japan and Asia.
About SRS Labs, Inc.
SRS Labs is a leader in audio signal processing for consumer
electronics. Founded in 1993, SRS Labs holds 129 worldwide patents, with
another 34 pending, for advanced audio, voice and surround sound
technologies that optimize and improve the listening experience through
techniques based on research into the human auditory system. Through
partnerships with leading global manufacturers and semiconductor and
software partners, over one billion products have shipped worldwide
utilizing SRS audio technologies, primarily from one of three main
technology families, SRS WOW(R), SRS TruSurround(R) and SRS Circle
Surround(R). SRS Labs audio and voice processing provides the best possible
sound from all content and in every environment including HDTVs, mobile
phones, portable media devices, A/V components, PCs and automotive
entertainment. And with 38 percent of the 58 million flat panel televisions
shipped in 2006 featuring SRS audio processing, SRS Labs sets the standard
for HDTV audio processing. Additionally, SRS Labs surround sound solutions
provide the professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices in the
US, China, Europe, Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com.
Except for historical information contained in this release, statements
in this release, including those by Mr. Yuen, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events that are
based on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company believes
that its expectations are based upon reasonable assumptions, there can be
no assurances that the Company's goals and strategy will be realized.
Numerous factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially from
those expressed in forward-looking statements made by or on behalf of the
Company. Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and pricing,
the timely development and release of technologies by the Company, general
business and economic conditions, especially in Asia, and other factors
detailed in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update or revise
any forward-looking statement whether as a result of new information,
future developments or otherwise.
SRS Labs, Inc. Contact: Press Contact:
Cyndee Pelino, Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 310-374-8100
cyndeep@srslabs.com jim.noyd@noydcom.com
SOURCE SRS Labs, Inc.
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Related links:
http://www.srslabs.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Cyndee Pelino, Marketing Manager of SRS Labs,
Inc. +1-949-442-5518, cyndeep@srslabs.com; or Jim Noyd of Noyd
Communications Inc., +1-310-374-8100, jim.noyd@noydcom.com, for
SRS Labs, Inc.
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