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Panasonic Previews First IPTV Plasma Display

 Panasonic's VIERA PZ850 Flagship Series Introduces Four New Full HD 1080p
                             Plasma Televisions

    LAS VEGAS, Jan. 7 /PRNewswire/ -- Panasonic Corporation of North
America, the principal U.S. subsidiary of Matsushita Electric Industrial
Co., Ltd. (NYSE: MC), the industry leader in high definition and Plasma
television, today, with the introduction of its flagship PZ850 series,
previewed the industry's first IP enabled television. Building upon the
market and critical success of Panasonic's previous Plasma models, the 2008
PZ850 series includes a number of step-up features that will further
strengthen Panasonic's leadership position.

    Panasonic's VIERA full HD 1080p PZ850 series features four models --
the 46-inch class TH-46PZ850, the 50-inch class TH-50PZ850, the 58-inch
class TH- 58PZ850 and the 65-inch class TH-65PZ850. The introduction of the
IP enabled televisions, a technology that provides access to on-line
content directly from the televison with VIERA CAST(TM) technology, is one
of many advances found in the PZ850 line. In addition, the PZ850 series
features a Pro Setting Menu, allowing the consumer to access professional
calibration software; an improved native resolution contrast ratio of
30,000:1 and a dynamic ratio of 1,000,000:1; Digital Cinema Color
Re-Mastering; 24p native reproduction; Game Mode; an SD memory Card slot;
RS-232C connection; four HDMI connections; increased luminous efficiency;
lead free panels; 100,000 hours to half brightness and a PC input. The 850
series further expands the capabilities of the SD Card feature by utilizing
the H.264 codec to display high definition video recorded on a HD camcorder
equipped with the H.264 codec.

    Recognizing the growing use of Plasma HD televisions in the gaming
world, Panasonic created the Game Mode, which minimizes the time lag when
displaying game images on the Plasma screen. The Mode synchronizes the
response of the game image to the player's operation, thereby producing an
extremely clear image with no motion artifacts. Digital Cinema Color
Re-Mastering is a value added technology that allows for color
reproduction, enabling VIERA displays to reproduce the essential colors for
viewing movies. 24p native reproduction, which negates the need for 3:2
pulldown, resulting in a smoother picture, is another feature that provides
the best possible viewing experience.

    "We're very excited about the technological advances that have been
incorporated into VIERA's PZ850 series," said Dennis Eppel, Vice President,
Panasonic Display Products Company. "IPTV in particular is a technology
that by providing access to on-line content directly from the TV, allows
the consumer to optimize his or her options and use the VIERA Plasma for
more than entertainment. Now the consumer has a large screen TV that is
also the source of an endless stream of internet information.

    "As a result of listening to our customers, Panasonic's flagship VIERA
line features a Pro Setting Mode that provides the consumer with access to
calibration software. This is yet another example of Panasonic's philosophy
of ideas for life from life."

    About Panasonic Consumer Electronics Company

    Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC),
a market and technology leader in High Definition television, is a Division
of Panasonic Corporation of North America, the principal North American
subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the
hub of Panasonic's U.S. marketing, sales, service and R&D operations.
Panasonic's exclusive Panasonic Plasma Concierge customer support program
(888-972-6276) is administered through its Virginia-based Call Center,
recognized as a Certified "Center of Excellence" by the Center for
Customer-Driven Quality(TM) at Purdue University. Information about
Panasonic products is available at http://www.panasonic.com. Additional company
information for journalists is available at http://www.panasonic.com/pressroom.


Model Features Availability SRP* TH-65PZ850 Pro Setting Menu, VIERA CAST Fall 2008 TBD IPTV; RS-232C; 1080p resolution, one sheet of glass design; native contrast ratio 30,000:1-dynamic ratio 1,000,000:1; Digital Cinema Color Re-Mastering; 24p native reproduction; Game Mode; SD Memory Card slot; four HDMI connections; PC- Input; VIERA Link TH-58PZ850 Pro Setting Menu, VIERA CAST Fall 2008 TBD IPTV; RS-232C; 1080p resolution, one sheet of glass design; native contrast ratio 30,000:1-dynamic ratio 1,000,000:1; Digital Cinema Color Re-Mastering; 24p native reproduction; Game Mode; SD Memory Card slot; four HDMI connections; PC- Input; VIERA Link TH-50PZ850 Pro Setting Menu, VIERA CAST Spring 2008 TBD IPTV; RS-232C 1080p resolution, one sheet of glass design; native contrast ratio 30,000:1- dynamic ratio 1,000,000:1; Digital Cinema Color Re-Mastering; 24p native reproduction; Game Mode; SD Memory Card slot; four HDMI connections; PC- Input TH-46PZ850U Pro Setting Menu, VIERA CAST Spring 2008 TBD IPTV; RS-232C; 1080p resolution, one sheet of glass design; native contrast ratio 30,000:1- dynamic ratio 1,000,000:1; Digital Cinema Color Re-Mastering; 24p native reproduction; Game Mode; SD Memory Card slot; four HDMI connections; PC- Input; VIERA Link
SOURCE Panasonic




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    CONTACT:
    Media, Chris De Maria, +1-201-348-7182,
    demariac@us.panasonic.com, or Jeff Samuels, +1-201-392-4571,
    samuelsj@us.panasonic.com, both of Panasonic; or Adam Paige of
    Cohn & Wolfe, +1-212-798-9833, adam_paige@cohnwolfe.com, for
    Panasonic