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Panasonic and Comcast Announce Products With tru2way(TM) Technology

     Plasma HDTV, Portable DVR Player and Set-top Box with tru2way(TM)
  Technology Highlight Productive Partnership to Offer Consumers Easy and
              Convenient Access to HD and VOD Two-Way Services

    LAS VEGAS, Jan. 7 /PRNewswire/ -- Panasonic (NYSE: MC), the market and
technology leader in Plasma HDTV, and Comcast Corporation (Nasdaq: CMCSA,
CMCSK), the nation's leading provider of entertainment, information and
communications, today announced a series of new products powered by
tru2way(TM) technology, including Plasma HDTV, HD DVR set-top boxes and
portable DVR devices. These digital cable devices, which are based on
CableLabs' OpenCable(TM) specifications known as tru2way technology that
are being adopted by cable providers nationwide, will provide unprecedented
flexibility that simplifies and enhances the way people watch television.

    "When we announced our plans to test and develop a fully interactive
digital cable enabled HDTV based on CableLabs' OpenCable technologies at
CES 2007, we looked forward with anticipation and determination to the
actual launch of this revolutionary product," said Toshihiro Sakamoto,
President of Panasonic AVC Networks Co. "At CES 2008, we are pleased to
announce that Panasonic is partnering with Comcast, a cable industry
leader, to meet that goal. Indeed, Panasonic will not only deliver a
Panasonic Viera Plasma HDTV with tru2way technology later this year, we are
also announcing the first portable DVR and digital cable set-top boxes
powered by tru2way technology, all of which truly allow consumers to
maximize their enjoyment of digital cable television programming."

    "We're very excited about the work we've done with Panasonic to make
tru2way technology a reality in new plasma high-definition televisions,
portable DVR's and set-top boxes," said Brian L. Roberts, Chairman and
Chief Executive Officer of Comcast Corporation and Chairman of CableLabs.
"The tru2way platform is here today, and provides the best way to get
two-way devices into the hands of consumers, while also giving them access
to the full suite of services they want and expect from cable."

    Dick Green, President of CableLabs, noted, "We at CableLabs are
delighted to see these Panasonic products coming to market. As support for
tru2way technology is adopted by MSOs nationwide, consumers can be
confident that exciting new interactive digital cable products from
innovative companies such as Panasonic will work seamlessly with any cable
MSO that supports OpenCable specifications nationwide."

    tru2way-ready Viera HDTV

    Panasonic announced today that selected models of Viera HDTV will
include tru2way technology and are expected to be available at retail later
this year. This capability is an added feature to these Panasonic's Viera
HDTV's that simplifies and improves the total television experience of
digital cable television subscribers. In those markets served by Comcast
and other cable providers that have upgraded their networks to support
tru2way technology, these revolutionary Viera Plasma High Definition
televisions are able to access the full range of interactive digital cable
video services, including video on demand and interactive program guides
without a set-top-box. Panasonic Viera HDTV with tru2way technology
provides multiple consumer benefits including less wiring, less unsightly
component clutter and simpler operation with a single remote control.

    tru2way technology Set-Top Box

    The Panasonic tru2way set-top box with DVR, which is currently in
trials, is expected to be delivered to Comcast in 2008. The set-top box is
designed for use with non-tru2way-capable HD television sets and lets
customers access two-way services, including VOD and HD VOD, from Comcast
and other cable operators.

    Portable DVR

    Comcast and Panasonic also unveiled the first portable DVR player
powered by tru2way technology at the 2008 Consumer Electronics Show. The
Comcast AnyPlay(TM) Portable DVR (P-DVR) is expected to be available in
early 2009 and will let Comcast customers record programming at home and
watch it wherever they go on the AnyPlay P-DVR.

    Developed by Panasonic for Comcast, the AnyPlay P-DVR incorporates DVR
functionality into a Panasonic portable DVD player with a built-in folding
8.5" LCD screen and speakers. When placed onto a companion docking station
that functions as set-top box with tru2way technology inside, the AnyPlay
P- DVR lets viewers watch and record up to 60 hours of their favorite
programs. However, unlike a traditional set-top box, it can be used as a
television with its built-in screen and can be taken out of its docking
station, so recorded programs can be watched anywhere in or out of the home
on the AnyPlay P-DVR. The portable device also can playback DVDs and audio
CDs.

    For a web cast of Comcast Chairman and CEO Brian L. Roberts' CES
keynote address and for additional press information on Comcast
announcements at CES, please visit http://www.comcast.com/ces.

    About Panasonic

    Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a
Division of Panasonic Corporation of North America, the principal North
American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC)
and the hub of Panasonic's U.S. marketing, sales, service and R&D
operations. Information about Panasonic products is available at
http://www.panasonic.com. Additional company information for journalists is
available at http://www.panasonic.com/pressroom.

    About Comcast Corporation

    Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is
the nation's leading provider of entertainment, information and
communications products and services. With 24.2 million cable customers,
12.9 million high- speed Internet customers, and 4.1 million voice
customers, Comcast is principally involved in the development, management
and operation of broadband cable systems and in the delivery of programming
content.

    Comcast's content networks and investments include E! Entertainment
Television, Style Network, The Golf Channel, VERSUS, G4, AZN Television,
PBS KIDS Sprout, TV One, ten regional Comcast SportsNets and Comcast
Interactive Media, which develops and operates Comcast's Internet business.
Comcast also has a majority ownership in Comcast-Spectacor, whose major
holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia
76ers NBA basketball team and two large multipurpose arenas in
Philadelphia.

    tru2way is a trademark of Cable Television Laboratories, Inc.

    AnyPlay is a trademark of Comcast Corporation or its subsidiaries.



SOURCE Panasonic




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Related links:
  • http://www.panasonic.com/pressroom
  • http://www.comcast.com
  • http://www.comcast.com/ces
    CONTACT:
    Chris De Maria, +1-201-348-7182,
    demariac@us.panasonic.com, or Jeff Samuels, +1-201-392-4571,
    samuelsj@us.panasonic.com, both of Panasonic; or Jenni Moyer of
    Comcast for Panasonic, +1-610-506-8951 or +1-215-286-3311,
    press_ces@comcast.com