LAS VEGAS, Jan. 8 /PRNewswire-FirstCall/ -- Harrah's Entertainment,
Inc. (NYSE: HET) said today it has named David Norton Chief Marketing
Officer, subject to regulatory approvals.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070718/HARRAHSLOGO)
Norton will oversee all marketing activities for the company and will
continue to lead relationship marketing, a role he has held since 2003, and
will also direct the company's brand-management activities.
"In today's complex multi-channel marketplace, we must continue to
strengthen customer relationships and deliver high-quality brand
experiences across our entire portfolio," said Gary Loveman, chairman, CEO
and president of Harrah's Entertainment. "David has demonstrated
outstanding leadership as senior vice president of relationship marketing
and is eminently qualified for this important role."
Harrah's Entertainment, Inc. is the world's largest provider of branded
casino entertainment. Since its beginning in Reno, Nevada, nearly 70 years
ago, Harrah's has grown through development of new properties, expansions
and acquisitions, and now owns or manages casinos on four continents. The
company's properties operate primarily under the Harrah's, Caesars and
Horseshoe brand names; Harrah's also owns the London Clubs International
family of casinos. Harrah's Entertainment is focused on building loyalty
and value with its customers through a unique combination of great service,
excellent products, unsurpassed distribution, operational excellence and
technology leadership.
For more Harrah's information, please visit: http://www.harrahs.com.
SOURCE Harrah's Entertainment, Inc.
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Related links:
http://www.harrahs.com
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CONTACT:
Jacqueline Peterson of Harrah's
Entertainment, Inc., +1-702-494-4829
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