- SRS WOW HD library available to improve the sound quality of music and
video applications for Alchemy-Based Microsoft WinCE OS devices
- SRS licensee, Digital Cube, first to commercially use WOW HD on the
Alchemy Processor for new U43 product family of PMD, PND and DMB devices to
deliver superior audio playback of both music and video content
SANTA ANA, Calif. and LAS VEGAS, Jan. 8 /PRNewswire-FirstCall/ -- SRS
Labs, Inc. (Nasdaq: SRSL), a leading provider of surround sound, audio
enhancement and voice technologies, announced today that that SRS WOW HD
audio enhancement technology is now available for the RMI Alchemy(TM)
family of multimedia applications processors. The new solution is
applicable for WinCE- based multimedia devices supporting music and video,
GPS-based navigation, digital photo frames or MobileTV.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO )
"We are pleased to unveil this industry-leading audio enhancement suite
for digital music to our Alchemy customers," said Mike Wodopian, RMI(R)
vice president and general manager, Alchemy Solutions at RMI. "We will
demonstrate the big sound enabled by WOW HD at CES 2008 in our meeting
suite (#6030MP) using Digital Cube's new U43 DMB device to show customers
how quickly and easily they can deliver advanced audio enhancement to their
existing products."
The SRS WOW HD solution, supports speaker or headphone modes provides
psychoacoustic bass enhancement and includes the new "Definition Control"
feature to ensure clarity of high frequencies over small speaker(s) or
earbuds. WOW HD also includes a special single speaker mode for devices
such as PNDs or digital photo frames with a mono speaker to improve the
shape and quality of the sound image.
"This new solution for the PMD/PND* market shows the breadth and depth
of our industry relationships," said Joanna Skrdlant, senior director,
global business development and product management for SRS Labs. "The WOW
HD solution was enabled initially through our relationship with MIPS
Technologies, a leading embedded processor (they don't do DSP's, only
microprocessor cores) core provider, and then migrated to Alchemy through
our relationship with RMI so we could offer WOW HD to key PMP/PND/DMB
makers, specifically in Korea and Taiwan. We are pleased to welcome Digital
Cube as the first licensee and look forward to promoting and demonstrating
the new solution at CES with RMI."
SRS WOW HD sound enhancement technology improves audio performance,
especially from highly compressed audio files, by expanding the size of the
perceived sound image and creating a deep, rich bass response. WOW HD not
only delivers a bigger, wider sound field, but also provides greater
definition and clarity to high frequencies. SRS WOW HD restores information
that is lost by traditional recording and playback techniques, creating a
more natural and realistic audio experience with overall improved fidelity.
To date, SRS audio technologies have shipped in over one billion consumer
electronics products ranging from flat panel TVs, Bluetooth accessories and
mobile phones to PCs, portable media devices and automotive entertainment
systems.
"We selected RMI for our new U43 to deliver the flexibility and key
processing features we needed for the U43," said Richard K. Sohn, CEO of
Digital Cube. "The Alchemy Processor allowed us to develop a single design
that can be shipped as multiple products including PMP, PND and DMB
devices. And we chose to implement SRS WOW HD because of its demonstrable
improvement to the sound quality and bass performance of the consumer music
and video experience. We worked closely with SRS Labs to custom tune the
technology to ensure the best possible audio experience." For more
information about the U43 and other products visit http://www.coolzet.com.
RMI's Alchemy Solutions include the Au1200 Processor Family and the
Au1550 Processor Family to meet the needs of consumer and communications
applications by offering a high-performance, low-power processor capable of
delivering a rich multi-media experience to end users under a half watt
(<500 mW). The Au1200 Processor Family consists of the Au1200, the Au1210
and the Au1250, media processors targeted for full-featured Portable Media
Players (PMP), Personal Navigation Devices (PND) and MobileTV. The Au1550
Processor offers network processing capabilities with a versatile
high-performance, low-power, highly integrated network System-on-a-Chip
(SoC) designed for wired and wireless applications The Alchemy product line
gives system designers an easy-to-use, simple solution to create
full-featured consumer and communications solutions with greatly reduced
design cycle times. Visit http://www.rmi-corp.com for more information.
About SRS Labs, Inc. SRS Labs is a leader in audio signal processing
for consumer electronics. Founded in 1993, SRS Labs holds 129 worldwide
patents, with another 34 pending, for advanced audio, voice and surround
sound technologies that optimize and improve the listening experience
through techniques based on research into the human auditory system.
Through partnerships with leading global manufacturers and semiconductor
and software partners, over one billion products have shipped worldwide
utilizing SRS audio technologies, primarily from one of three main
technology families, SRS WOW(R), SRS TruSurround(R) and SRS Circle
Surround(R). SRS Labs audio and voice processing provides the best possible
sound from all content and in every environment including HDTVs, mobile
phones, portable media devices, A/V components, PCs and automotive
entertainment. And with 38 percent of the 58 million flat panel televisions
shipped in 2006 featuring SRS audio processing, SRS Labs is the de-facto
standard of HDTV audio processing. Additionally, SRS Labs surround sound
solutions provide the professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices in the
US, China, Europe, Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com
* PMD/PND -- portable media device / personal navigation device
Except for historical information contained in this release, statements
in this release, including those by Mrs. Joanna Skrdlant, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events that are
based on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company believes
that its expectations are based upon reasonable assumptions, there can be
no assurances that the Company's goals and strategy will be realized.
Numerous factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially from
those expressed in forward-looking statements made by or on behalf of the
Company. Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and pricing,
the timely development and release of technologies by the Company, general
business and economic conditions, especially in Asia, and other factors
detailed in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update or revise
any forward-looking statement whether as a result of new information,
future developments or otherwise.
SRS Labs, Inc. Contact: Press Contact:
Cyndee Pelino, Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 310-374-8100
cyndeep@srslabs.com jim.noyd@noydcom.com
SOURCE SRS Labs, Inc.
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Related links:
http://www.srslabs.com
http://www.coolzet.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Cyndee Pelino, Marketing Manager of SRS Labs,
Inc., +1-949-442-5518, cyndeep@srslabs.com; or Jim Noyd of Noyd
Communications Inc., +1-310-374-8100, jim.noyd@noydcom.com, for
SRS Labs, Inc.
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