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Simplay Labs Announces Alliance Partnerships for Advanced HD Features

   New Partnerships Drive Breakthrough Solutions for Consumer Electronics
      Control, 3D Display and Wireless High-Definition Implementation

    LAS VEGAS, Jan. 8 /PRNewswire-FirstCall/ -- At the 2008 International
CES, Simplay Labs, LLC, the leading provider of testing technologies,
programs and interoperability design standards for the high-definition (HD)
consumer electronics industry, today announced that it is expanding its
alliance partnerships with three leading digital entertainment solution
companies. In conjunction with the launch of a new HD solution suite,
Simplay Labs has signed letters of intent with Z-Wave(TM) developer Zensys,
SENSIO(R) Technologies Inc. (Sensio) (TSX.V: SIO) and MET Laboratories to
provide comprehensive consumer electronics control (CEC), 3D color display
and wireless high-definition performance solutions enabling manufacturers
to deliver products optimized for these advanced features.

    "We are thrilled to embark into new HD and digital media technologies
and testing solutions partnerships with leaders in the most advanced
consumer electronics technologies and wireless compliance testing available
today," said Joseph L. Lias, president of Simplay Labs, LLC. "Our strategic
focus of delivering the most robust and comprehensive HD technologies and
premiere product performance solutions is even stronger now that we are
partnering with industry leaders Zensys, SENSIO Technologies and MET
Laboratories to best leverage each company's expertise."

    Solutions for Seamless Consumer Electronics Control Technologies

    Simplay Labs and Z-Wave(TM) developer Zensys announced their intention
to collaborate to provide a comprehensive CEC solution incorporating
Simplay Labs' CEC Solution Suite and Zensys' Z-Wave radio frequency (RF)
remote control technology. Z-Wave is a proven fourth-generation technology
that enables one-touch wireless control of a wide variety of residential
and light commercial applications such as lighting and appliance control,
remote home monitoring, automated meter reading, entertainment, thermostat
and ventilation control, access and security, and residential gateway
connectivity. Simplay Labs' CEC Solution Suite enables a robust CEC
feature-set and multiple manufacturer interoperability, delivering on the
promise of a low-cost, lean- back-experience to consumers for seamless
control of their consumer electronics systems and their environmental
systems. Simplay Labs and Z-Wave will work together to develop market and
technology integration strategies supporting manufacturers, retailers,
service providers, custom installation specialists and consumers.

    "Coupling our state-of-the-art RF remote control technology with
Simplay Labs' CEC Solution Suite is a leap in the right direction towards
providing a new level in seamless device interoperability," said Tony
Shakib, CEO of Zensys. "The augmentation of Simplay Labs' CEC Solution
Suite with the Z-Wave RF remote control technology will allow manufacturers
to deliver an incredibly comprehensive, reliable and deeply interoperable
multiple device and whole home solution."

    Solutions for 3D Home Entertainment Technologies

    Simplay Labs and SENSIO Technologies Inc. announced their intention to
partner to develop and market comprehensive solutions for the rapidly
emerging 3D Home Entertainment market. SENSIO's flagship technology,
SENSIO(R)3D, is a high definition decoder technology, which provides
quality 3D with full resolution and full colors and also features JVC's
real time 2D to 3D conversion technology. Simplay Labs will leverage its
comprehensive HD performance testing and technologies solution suite,
including development of performance, interoperability and testing
specifications for 3D products, based on SENSIO's 3D technology. Simplay
Labs will also use its HD technology suite to facilitate robust detection
and easy operation of 3D CE components enabled with SENSIO's 3D technology.
Both companies will be working with movie studios and other content
providers, as well as with CE retailers and consumers, to ensure successful
implementation and deployment of the integrated solutions.

    "With the release of our flagship technology, we are excited to embark
down a path towards the best possible 3D TV performance with Simplay Labs,"
said Nicholas Routhier, CEO of SENSIO Technologies Inc. "Since our plan is
to have our 3D technology integrated into all HD displays, having the
ability to provide our customers with an assurance that their emerging
devices featuring our 3D technology will be completely interoperable is an
invaluable asset for our growth and consumers peace of mind."

    Solutions for Wireless High-Definition Performance Testing

    Simplay Labs and MET Laboratories have announced their intention to
work together to develop solutions for the wireless high-definition
marketplace, enabling manufacturers to deliver optimal wireless
high-definition products to their customers. Simplay Labs is partnering
with MET Laboratories to develop comprehensive solutions for testing,
interoperability and performance specifications and the development of
compliance testing and certification programs for wireless high-definition
technologies. MET Laboratories has been a pioneer in testing wireless
regulatory and certification services, and continues to be in the forefront
of the standard's industry with deep expertise in helping manufacturers of
wireless and radio devices go to market. Both companies will jointly work
on technology solutions to help wireless high-definition manufacturers in
the development and design of their products in addition to implementing
cooperative sales and marketing programs.

    "The opportunity to work with Simplay Labs is a very exciting step for
us," said Robert Frier, president of MET Laboratories, Inc. "With our
experience in wireless and radio testing complemented by Simplay Labs'
expertise in HD testing technologies and interoperability, we will be able
to provide manufacturers designing wireless high-definition capabilities
into their emerging devices a robust program to ensure their customers get
the high performance home entertainment experience they demand."

    Simplay Labs at CES 2008

    Simplay Labs is exhibiting at the 2008 International CES as part of the
HDMI Tech Zone located in South Hall 2, booth 25705. On Tuesday, January 8
at 12:00 p.m., Joseph L. Lias, president of Simplay Labs, will give a
presentation titled "The Promise of CEC" in the presentation theater
located at the HDMI Tech Zone. For additional information, or to schedule a
meeting with Simplay Labs, please contact Felicia Mowll, Ogilvy Public
Relations at (212) 880-5244 or felicia.mowll@ogilvypr.com.

    For more information please visit the Simplay Labs website at
http://www.simplaylabs.com or call 1-888-436-4411.

    About Simplay Labs, LLC

    Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading provider
of testing technologies, programs and interoperability performance
standards for the high definition consumer electronics industry. The
Simplay HD(TM) Testing Program is comprised of leading consumer electronics
manufacturers and technology providers focused on delivering fully
compatible products for consumers. As a result, consumers making home
theater component purchases can be confident that Simplay HD verified
systems exhibit the highest levels of interoperability performance, and
ready to receive and play premium digital content, regardless of
manufacturer. Simplay Labs is a wholly-owned subsidiary of Silicon Image,
Inc. (Nasdaq: SIMG).

    Simplay, Simplay HD and the Simplay HD logo are registered trademarks
or trademarks of Silicon Image, Inc. in the United States and/or other
countries. HDMI and High-Definition Multimedia Interface are registered
trademarks or trademarks of HDMI Licensing, LLC in the United States and/or
other countries. All other trademarks and/or registered trademarks are the
property of their respective owners.

    About Z-Wave

    Z-Wave(R) is the first technology to bring affordable, reliable and
easy- to-use wireless control to every aspect of daily life -- the home,
consumer electronics, healthcare, and energy use, to name a few. Z-Wave is
an award- winning, proven and interoperable wireless mesh networking
technology that allows a wide array of devices in and around the home to
communicate including lighting, appliances, HVAC, entertainment centers,
and security systems. Z- Wave brings many benefits to everyday life,
including remote home monitoring, home healthcare, safety and security, and
energy conservation. Z-Wave certified products are currently available from
leading consumer brands in more than 170 products. Z-Wave is the recipient
of the 2006 Wall Street Journal Technology Innovation Award in the wireless
category, the CNET "Best of CES Award" in the enabling technologies
category, along with PC World's 2006 World Class Award, which recognizes
the 100 best technologies and products of the year. For more information
about Z-Wave, please visit http://www.z- wave.com.

    Z-Wave(R) is a registered trademark of Zensys, Inc. and its
subsidiaries in the United States and other countries.

    About SENSIO

    Founded in 1999, SENSIO Technologies Inc. (TSX.V: SIO), headquartered
in Montreal, Canada, develops and markets forward-looking stereoscopic
technologies designed to offer the most advanced and immersive
cinematographic experience available. Its flagship technology, SENSIO(R)3D,
allows the high- quality distribution of 3D content through conventional 2D
channels and playback on any display device, including plasma TVs, HDTV and
glass-free 3D displays. Working with major Hollywood studios and large
format 3D film producers, SENSIO has built up one of the world's largest
library of 3D movies for the home entertainment market.

    SENSIO(R) is a trademark of SENSIO Technologies Inc.

    About MET Laboratories

    MET Laboratories, headquartered in Baltimore, MD, with full service
test labs in Santa Clara and Union City, California is in the forefront of
testing and certification laboratories of wireless devices and systems,
testing radio frequencies from below 30 MHz up to microwave. MET is the
exclusive lab for EPCglobal Inc. for Hardware and Software Certification.
MET is an FCC designated Telecommunications Certification Body, authorized
to issue Grants of Equipment Authorization. MET can serve as a Competent
Body for the European EMC Directive and as a Notified Body for the Radio &
Telecommunications Terminal Equipment Directive (R&TTE). Visit MET at CES
2008 at the Sands, Booth #73434.

    For more information please visit the MET Laboratories website at
http://www.metlabs.com or call 1-888-638-9345.

    Forward-looking Statements

    This news release contains forward-looking information within the
meaning of federal securities laws and regulations and is subject to the
safe harbor created by those regulations. These forward-looking statements
include, but are not limited to, statements related to the Simplay Labs'
expanded testing programs and launch of its new HD solution suites and the
expansion by Simplay Labs of its alliance partnerships with Z-Wave, Sensio
Technologies Inc. and MET Laboratories. Investors are cautioned that any
such forward-looking statements are not guarantees of future performance
and involve risks and uncertainties and that there are important factors
that could cause our actual results to differ materially from those in the
forward looking statements. These factors include, without limitation, the
possibility that the new alliances and partnerships described in this news
release may not be consummated, that, if consummated, such new alliances
and partnerships may not achieve the results anticipated in this news
release, that new alliances and partnerships may not continue to be added,
that others may enter the market with solutions competitive to those of
Simplay Labs, and that market factors may impact the success of the
initiatives described in this news release. The forward-looking statements
included in this press release are made only as of the date of this press
release; the Company assumes no obligation to publicly update any
forward-looking statement. Investors are cautioned not to place undue
reliance on forward-looking statements. Additional information concerning
factors that could cause results to differ can be found in the Company's
filings with the Securities and Exchange Commission, including the
Company's most recent Reports on Form 10-K and Form 10-Q made with the
Securities and Exchange Commission.



SOURCE Silicon Image, Inc.




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Related links:
  • http://www.simplaylabs.com
  • http://www.z-wave.com
  • http://www.metlabs.com
  • http://www.cesweb.org
    CONTACT:
    Felicia Mowll, Media Relations,
    +1-212-880-5244, felicia.mowll@ogilvypr.com; David H. Allen,
    Investor Relations, +1-408-616-4003, dallen@simplayhd.com, both
    for Silicon Image, Inc.