- SRS Labs signs new deal with Sunplus, a global IC supplier, to license
four key SRS audio enhancement technologies for use in various chipsets
- ICs from Sunplus will feature TruSurround XT, TruSurround HD, Headphone
360 and Mobile HD for use in TV's and portable devices
- Sunplus SPV7100 offering SRS technologies will be available in CES 2008
SANTA ANA, Calif., Jan 8 /PRNewswire-FirstCall/ -- SRS Labs, Inc.
(Nasdaq: SRSL), a leading provider of surround sound, audio enhancement and
voice processing technologies, announced today that Sunplus Technology, one
of the largest global suppliers of integrated circuits for consumer
electronics products, has chosen SRS Labs as their audio enhancement
provider.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
The licensing deal with Sunplus is for use of four SRS technologies --
SRS TruSurround XT(R), SRS TruSurround HD(TM), SRS Headphone 360(TM) and
SRS Mobile HD(TM) -- into a wide range of IC's that will be used in TV's
and portable devices from various manufacturers throughout the world. This
relationship with Sunplus allows SRS Labs a tremendous opportunity to
penetrate the portable DVD and media player markets, while further
expanding its reach with TV manufacturers.
"We are very excited to be working with SRS Labs and to enter into this
new partnership," says Mr. Eugene Wang, the Product Marketing Director of
Sunplus. "SRS technologies provide a superior quality audio experience and
are ideally suited for a wide range of feature-rich products. Moreover, SRS
technologies can be easily implemented into our chipsets, providing a
flexible medium for our clients to integrate these enhancements into their
products, such as portable DVD players, media players and TVs. Sunplus
SPV7100 is the first state-of-the-art TV SoC single chip to have SRS
technologies embedded. We believe Sunplus' advanced audio/video multimedia
capabilities combine with SRS audio technologies to offer feature-rich,
performance-driven high-audio quality products to the market."
Each SRS audio technology offers a variety of features and benefits
depending on the type of product it is integrated into. For example:
For Portable Devices:
-- SRS Headphone 360(TM) enables an accurate surround sound headphone
experience over standard stereo headphones or earbuds. Users enjoy an
immersive surround sound experience from surround-encoded or discrete
multi-channel audio sources.
-- SRS Mobile HD(TM) is a total audio enhancement solution that enables
portable products to deliver immersive 3D audio from stereo music
content and compelling surround sound for the exploding mobile TV
market.
For Televisions:
-- SRS TruSurround XT(R), the leading virtual surround sound technology,
processes any multichannel audio source to create a realistic surround
sound experience over a two-speaker playback system. Users also enjoy
maximum bass, improved dialog clarity, and the broadest listening
"sweet spot."
-- SRS TruSurround HD(TM) processes any multichannel audio source to
create compelling virtual surround sound from 2.0 to 3.1 speaker
configurations. Users also enjoy realistic clarity from high
frequencies, maximum bass, improved dialog clarity, and the broadest
listening "sweet spot."
"SRS Labs is pleased to welcome Sunplus into our platform partner
program," said Ricky Wong, Regional Sales Director, Greater China Region
for SRS Labs. "Sunplus brings with them years of experience in producing
innovative IC solutions as well as a growing list of high-volume customers
who are eager to differentiate their designs using our audio processing
technologies. We look forward to working with them to provide their
customers with superior quality solutions."
About SRS Labs, Inc.
SRS Labs is a leader in audio signal processing for consumer
electronics. Founded in 1993, SRS Labs holds 129 worldwide patents, with
another 34 pending, for advanced audio, voice and surround sound
technologies that optimize and improve the listening experience through
techniques based on research into the human auditory system. Through
partnerships with leading global manufacturers and semiconductor and
software partners, over one billion products have shipped worldwide
utilizing SRS audio technologies, primarily from one of three main
technology families, SRS WOW(R), SRS TruSurround(R) and SRS Circle
Surround(R). SRS Labs audio and voice processing provides the best possible
sound from all content and in every environment including HDTVs, mobile
phones, portable media devices, A/V components, PCs and automotive
entertainment. And with 38 percent of the 58 million flat panel televisions
shipped in 2006 featuring SRS audio processing, SRS Labs is the de-facto
standard of HDTV audio processing. Additionally, SRS Labs surround sound
solutions provide the professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices in the
US, China, Europe, Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com http://www.srslabs.com
About Sunplus
Sunplus Group, headed by Sunplus Technology Company Limited established
in 1990, is devoted in IC design for electrical consumer applications.
Sunplus offers not only IC design but also system solutions to maximize
customers' benefits by differentiating each design. Sunplus' reusable IPs
such as audio/video, microprocessor and digital signal processor
technologies are applied to numerous IC solutions for multimedia home
applications and ASICs that contributed to our quality life. Due to the
expansion of business scope, Sunplus split its BUs into several fabless IC
design companies in 2006. The LCD IC business was spun-off into Orise
Technology Co., Ltd.; the Controller &Peripheral BU was transferred into
Sunplus Innovation Technology Inc.; the Personal Entertainment BU and
Advanced BU were spun-off into Sunplus mMobile Inc.
The parent company, Sunplus Technology, keeps working on Home
Entertainment IC solutions such as VCD/DVD, DVR, DVB, LCD TV and DTV. For
more information, please visit the Sunplus website: http://www.sunplus.com.
Except for historical information contained in this release, statements
in this release, including those by Mr. Wong, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events that are
based on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company believes
that its expectations are based upon reasonable assumptions, there can be
no assurances that the Company's goals and strategy will be realized.
Numerous factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially from
those expressed in forward-looking statements made by or on behalf of the
Company. Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and pricing,
the timely development and release of technologies by the Company, general
business and economic conditions, especially in Asia, and other factors
detailed in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update or revise
any forward-looking statement whether as a result of new information,
future developments or otherwise.
SRS Labs, Inc., Contact: Press Contact:
Cyndee Pelino, Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 310-374-8100
cyndeep@srslabs.com jim.noyd@noydcom.com
SOURCE SRS Labs, Inc.
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Related links:
http://www.srslabs.com
http://www.sunplus.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Cyndee Pelino, Marketing Manager of SRS Labs,
Inc., +1-949-442-5518, cyndeep@srslabs.com; or, media, Jim Noyd
of Noyd Communications Inc., +1-310-374-8100,
jim.noyd@noydcom.com, for SRS Labs, Inc.
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