Beauty Secrets and More from Ford Models Available on V CAST
BASKING RIDGE, N.J., NEW YORK, and LAS VEGAS, Jan. 8 /PRNewswire/ -- It
has never been easier to keep a New Year's resolution to look fabulous in
2008, thanks to beauty tips, advice and more from the Ford Models,
available today on Verizon Wireless phones.
From 2008 International CES, Verizon Wireless, the leading wireless
company with the nation's most reliable wireless voice and data network,
and Ford Models Inc., the leading fashion and beauty management and media
company, today announced the availability of Ford Models Beauty Secrets, a
dedicated channel on Verizon Wireless' V CAST Video service where customers
can access expert advice, commentary, tips, instruction and insight
spanning many aspects of beauty, skincare, health, and wellness.
Jennifer Byrne, director of V CAST programming for Verizon Wireless,
said, "Ford Models is producing authentic and original fashion, beauty,
style, and fitness content that connects with our customers."
Customers can find Ford Models Beauty Secrets in the Lifestyle section
on select V CAST-enabled phones. Customers with select V CAST-enabled
phones can get V CAST whenever they want for just $3.00 for 24- hour use or
by signing up for the $15.00 V CAST VPak monthly subscription. Customers
get unlimited basic video -- including Ford Models Beauty Secrets -- but
application download fees apply for 3D games and premium video. There are
no airtime or megabyte charges to download, stream or watch V CAST content.
For more information about V CAST from Verizon Wireless, visit a
Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to
http://www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and
data network, serving 63.7 million customers. The largest U.S. wireless
company and largest wireless data provider, based on revenues, Verizon
Wireless is headquartered in Basking Ridge, N.J., with 68,000 employees
nationwide. The company is a joint venture of Verizon Communications (NYSE:
VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at
http://www.verizonwireless.com. To preview and request broadcast-quality video
footage and high-resolution stills of Verizon Wireless operations, log on
to the Verizon Wireless Multimedia Library at
http://www.verizonwireless.com/multimedia.
About Ford Models Inc.
Ford Models Inc. is the leading management company for models and hair
and make-up artists globally, representing talent worldwide for more than
60 years. Legendary fashion industry pioneers Eileen and Jerry Ford founded
the company in 1947. Katie Ford joined in 1981 and became CEO in 1996. The
agency's ongoing vision and ability to recognize talent has launched and
managed the careers of stars including: Carmen, Candace Bergen, Cheryl
Tiegs, Ali McGraw, Tippi Hedron, Jennifer Connelly, Lindsay Lohan, Kirsten
Dunst and Mischa Barton as well as successfully managed the careers of many
others. Currently Ford's roster includes: Chanel Iman, Brad Kroenig, Flavia
de Oliveira, Patricia Velasquez, Nacho Figueras, Crystal Renn, and Tori
Praver. The company's websites can be found at http://www.fordmodels.com and
http://www.fordartists.com.
Ford Models media creates and syndicates useful and entertaining
content featuring Ford talent that provides an insider's how-to guide to
beauty and fashion. Ford Media operates a weekly email newsletter to
hundreds of thousands of members of the Ford Models community and has more
than 30 distribution partners, representing more than 95 percent of U.S.
online traffic. The content can be viewed through numerous distribution
partners including: MySpace, Yahoo, MSN, YouTube, iVillage, Sony Connect,
Men's Health, Vmix, Revver, Mochila, Feedburner, Blip.tv, MTV, other mobile
platforms and the agency's own http://www.fordmodels.tv. Brand advertisers
including Elizabeth Arden, Coca Cola, Express Stores, Levis, Nexus, and
Precor have all sponsored Ford Models media.
This year, more than 50 countries will participate in Ford Models'
Supermodel of the World scouting events, supported by an exclusive online
media partnership with MySpace. Aspiring models from around the globe
compete for a $250,000 Ford contract with the international finals
scheduled for New York City in mid-January 2008. Behind the scenes activity
of the yearlong contest can be viewed at http://www.myspace.com/fordsupermodel.
Ford Models Inc. is headquartered in New York City with offices in Los
Angeles, San Francisco, Chicago, Miami, Atlanta, Milwaukee, Scottsdale,
Toronto, Paris, Sao Paulo and Rio de Janeiro.
SOURCE Verizon Wireless
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