Innovative Electronic Toy Extends the Fantasy with No Guitar or Video Game
System Required
First Ever Product for Air Guitar Enthusiasts and Rock Fans to Hit Shelves
March 2008
CITY OF INDUSTRY, Calif., Jan. 8 /PRNewswire/ -- Jada Toys, Inc.
unveiled today at the 2008 Consumer Electronics Show (CES) in Las Vegas,
the Guitar Hero Air Guitar Rocker, an innovative electronic toy based on
Activision, Inc.'s (Nasdaq: ATVI) blockbuster video game franchise, Guitar
Hero(R). With this new toy, consumers are able to unlock their inner rock
star anywhere and jam to signature guitar riffs made famous by Black
Sabbath, Deep Purple, Motorhead, Van Halen and Boston, as well as five
original Air Guitar Rocker(TM) freestyle riffs. Available in stores in
March 2008 for a suggested retail price of $29.99, the Guitar Hero Air
Guitar Rocker will be on hand for demonstrations at CES in the Jada Toys,
Inc. booth # 72349 at the Sands Hotel Convention Center.
"Jada has a stellar reputation of delivering high quality,
trend-setting toys," said Charles Huang, vice president of business
development at Activision/RedOctane. "The Air Guitar Rocker is a unique
product that captures the attitude of the Guitar Hero franchise perfectly,
allowing rock fans and air guitar enthusiasts the opportunity to jam at
will to some of the greatest guitar riffs of all-time."
The Guitar Hero Air Guitar Rocker features patented technology which
includes guitar pics and a rockin' belt buckle that, when connected to a
wearable, mini-amplifier, allows run-of-the-mill rock fans to transform
into legendary guitarists. With an air guitar in hand, the user waves the
pic over the belt buckle to determine the tempo of the song. The product
comes with an Air Cartridge(TM) that features 10 guitar riffs, ranging in
skill level from 1-5, including Black Sabbath's "Iron Man," Deep Purple's
"Smoke on the Water," Motorhead's "Ace of Spades," Van Halen's "You Really
Got Me", Boston's "More Than a Feeling," and five original Air Guitar
Rocker freestyle riffs. Users are encouraged to listen to the demo tracks,
then try to master the riffs on their own. The product can also be
connected to external speakers to really rock the house!
"Jada's motto is 'Keeping It Real' and we're confident we did just that
with the Guitar Hero Air Guitar Rocker," said Jack Li, chief executive
officer of Jada Toys, Inc. "Our innovative product pays homage to the great
Guitar Hero brand by extending the fantasy of being a rock star to an
exciting new format."
The Guitar Hero Air Guitar Rocker will be available at retailers
nationwide in March for a suggested retail price of $29.99. In the months
following launch, Jada will introduce new buckles and new Air
Cartridges,(TM) featuring more legendary heavy metal and new 80's rock riff
assortments.
For more information on the Guitar Hero Air Guitar Rocker, check out
http://www.jadatoys.com
About Jada Toys, Inc.:
Headquartered in City of Industry, California, Jada Toys is a privately
held, leading manufacturer of authentically licensed and highly stylized
die-cast collectible and radio controlled vehicles. A popular product line
with both children and adult collectors, Jada's brands include DUB City,
Big Time Muscle, D-Rods, Option D!, High Profile, Chub City and Showroom
Floor and can be found in the world's largest retail and hobby stores
including Wal-Mart, Target, Kmart and Toys "R" Us.
About Activision:
Headquartered in Santa Monica, California, Activision, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products. Founded in 1979, Activision posted net
revenues of $1.5 billion for the fiscal year ended March 31, 2007.
Activision maintains operations in the U.S., Canada, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands,
Australia, Japan and South Korea. More information about Activision and its
products can be found on the company's World Wide Web site, which is
located at http://www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision's expectations, plans,
intentions or strategies regarding the future are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Activision generally uses words such as "outlook", "will,"
"could," "would," "might," "remains," "to be," "plans," "believes", "may",
"expects," "intends," "anticipates," "estimate," future," "plan,"
"positioned," "potential," "project," "remain," "scheduled," "set to,"
"subject to," "upcoming" and similar expressions to help identify
forward-looking statements. Factors that could cause Activision's actual
future results to differ materially from those expressed in the
forward-looking statements set forth in this release include, but are not
limited to, sales of Activision's titles, shifts in consumer spending
trends, the seasonal and cyclical nature of the interactive game market,
Activision's ability to predict consumer preferences among competing
hardware platforms (including next-generation hardware), declines in
software pricing, product returns and price protection, product delays,
retail acceptance of Activision's products, adoption rate and availability
of new hardware and related software, industry competition, rapid changes
in technology and industry standards, protection of proprietary rights,
maintenance of relationships with key personnel, customers, vendors and
third-party developers, international economic and political conditions,
integration of recent acquisitions and the identification of suitable
future acquisition opportunities the timing and successful completion of
the combination of Vivendi Games with Activision, the combined companies'
success in executing planned strategies and achieving assumed synergies and
cost savings, and foreign exchange rate changes. Other such factors include
additional risk factors identified in Activision's most recent annual
report on Form 10-K and subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision as of the date of this release, and Activision
assumes no obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately
prove to be incorrect. These statements are not guarantees of future
performance and are subject to risks, uncertainties and other factors, some
of which are beyond our control and may cause actual results to differ
materially from our current expectations.
(C)2006-2007 Activision Publishing, Inc.
Guitar Hero is a trademark of Activision Publishing, Inc., used under
license. All rights reserved.
Jada Air Guitar Rocker is designed and manufactured by Jada Toys, Inc.
Patent Pending. All rights reserved.
Jada Air Guitar Rocker is a trademark of Jada Toys, Inc.
SOURCE Jada Toys, Inc.
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Related links:
http://www.jadatoys.com
http://www.activision.com
CONTACT:
Karen Raque, +1-310-694-3138,
Karen_raque@bhimpact.com, or Parnaz Taheri, +1-310-694-3120,
Parnaz_taheri@bhimpact.com, both of Bender-Helper Impact, for
Jada Toys, Inc.
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