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Eye-Fi Expands Photo Destination and Retail Channel Partners

 Eye-Fi's Wireless Memory Card for Digital Cameras Broadly Featured at CES

    LAS VEGAS, Jan. 8 /PRNewswire/ -- CES -- Today, Eye-Fi
(http://www.eye.fi), makers of the world's first wireless memory card for
digital cameras, announced new partnerships with online photo sharing sites
and retail channels. Recently named by PC World as one of the "25 Most
Innovative Products" of the year, the Eye-Fi Card allows users to
wirelessly send photos directly from their digital camera to their computer
or favorite online photo sharing site using home Wi-Fi networks.

    Beginning on Jan. 11, Eye-Fi users can upload photos directly to
Microsoft Windows Live, Microsoft Windows Live Photo Gallery, and Costco's
Photo Center. With these new additions, Eye-Fi users will be able to select
from a total of 20 photo destinations.

    "Eye-Fi has made it simple for users to upload photos, share memories
and stay connected with the friends and family that matter to them most,"
said Brian Hall, General Manager, Microsoft Windows Live. "Windows Live is
great way for users to share their world online - and Eye-Fi has made it
even easier."

    Today Eye-Fi also announced that the Eye-Fi Card will be sold at
additional retail channels including Costco, PC Mall, Mac Mall and others
for an MSRP of $99.99 USD.

    At the 2008 Consumer Electronics Show in Las Vegas, Eye-Fi will be
featured in a number of partners' booths, panels and awards presentations,
including:


-- Lexar Media's booth #31434 in the South Hall 3 Upper Level from Jan. 7-10 -- Dell's booth #30349 in the South Hall from Jan. 7-10 -- Microsoft Press Pavilion across from the South Hall from Jan. 7-10 -- AutoNet's area of the Delphi booth #5206 in the North Hall from Jan. 7-10 -- Yankee Group's Consumer Experience Show "I Wish I'd Thought of That" panel on Tues. Jan. 8 at 1:15 pm on the fourth floor of the Venetian Hotel -- Yahoo! Tech's "Last Gadget Standing" on Wed. Jan. 9 at 10:30 am in the North Hall -- Pepcom's "Digital Experience" on Sun. Jan 6 from 6:00-10:00 pm at Cesar's Palace -- PC World Innovation Award's program at the ShowStoppers event on Mon. Jan. 7 from 6:00-10:00 pm at The Wynn Hotel The 2G Eye-Fi wireless SD memory card for digital cameras retails for $99.99 USD and is PC and Mac compatible. For a complete list of Eye-Fi's activities at CES or for more information, please visit http://www.eye.fi. About Eye-Fi, Inc. Founded in 2005, the company is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi's patent-pending technology works with Wi-Fi networks to automatically send photos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company's investors include Opus Capital and Shasta Ventures. More information is available at http://www.eye.fi.
SOURCE Eye-Fi, Inc.




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Related links:
  • http://www.eye.fi
    CONTACT:
    Mindy Whittington of Red Consultancy,
    +1-415-618-8811, mindy.whittington@redconsultancy.com, for
    Eye-Fi, Inc.