New Platform from BET Networks Allows Advertisers to Reach the African
American and Urban Communities Across More than 30 Targeted Websites
NEW YORK, Jan. 8 /PRNewswire/ -- BET Networks announced today that the
BET Digital Media Group will be launching a vertical advertising network
focused on music, entertainment, and lifestyle content relevant to the
urban and African American communities.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070716/BETNETWORKSLOGO)
BET's new advertising network will allow advertisers to easily target
African American consumers across relevant and professional websites. In
turn, BET's vertical advertising network will offer website publishers
increased revenue opportunities by aligning publishers with top quality
advertisers trying to reach urban and African-American consumers.
Currently, BET has more than 30 premium content sites in the network.
According to Jupiter Research, African Americans are likelier to positively
respond to online advertising, and are the second largest online minority
after Hispanics with 22.7 million users.
"By joining BET's vertical advertising network, publishers will gain
access to high quality branded advertising, with the network allowing them
to target campaigns most relevant to their audience," said Denmark West,
President of BET Digital Media Group. "The BET vertical advertising network
offers a compelling solution for sites that have a large scale of premium
inventory but don't necessarily have a sales force to match."
"BET's vertical advertising network will give our advertising clients
an exciting new platform to meet their goals, whether they are aiming to
build brand awareness, drive sales or generate leads," said Louis Carr,
President of Media Sales, BET Networks.
BET.com is the leading provider of music, entertainment and lifestyle
information for the African American and urban online audiences, and BET on
Blast is the #1 streaming video broadband service targeted to African
Americans. To learn more about how publishers can join BET's vertical
advertising network, please email alison.rabschnuk@staff.bet.com.
For up-to-the-minute and archival press information including releases
and photographs, visit BET's press-only Web site at http://www.bet.com/pr.
About BET Networks
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the
nation's leading provider of quality entertainment, music, news and public
affairs television programming for the African-American audience. The
primary BET channel reaches more than 87 million households according to
Nielsen Media Research, and can be seen in the U.S., Canada and the
Caribbean. BET is the dominant African-American consumer brand with a
diverse group of business extensions: BET.com, a leading internet
destination for Black entertainment, music, culture, and news; BET Digital
Networks -- BET J, BET Gospel and BET Hip Hop, attractive alternatives for
cutting-edge entertainment tastes; BET Event Productions, a full-scale
event management and production company; BET Home Entertainment, a
collection of BET-branded offerings for the home environment including DVDs
and video-on-demand; BET Mobile, a service venture into the lucrative world
of ringtones, games and video content for wireless devices; and BET
International, an extension of BET network programming for global
distribution.
SOURCE BET Networks
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Related links:
http://www.bet.com
http://www.bet.com/pr
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20070716/BETNETWORKSLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Bernadette Simpao of BET Networks,
+1-212-846-6722, bernadette.simpao@bet.net
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