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Comcast CEO Brian L. Roberts Announces Project Infinity: Strategy to Deliver Exponentially More Content Choice on TV

   Comcast On Demand Views Grows to 6 Billion. (PRNewsFoto/Comcast Corporation)

LAS VEGAS, NV UNITED STATES
        Comcast To Give Consumers More than 1,000 HD Choices in 2008
           Announces Roadmap to Add 6,000 Movies with 3,000 in HD

    LAS VEGAS, Jan. 8 /PRNewswire/ -- Comcast Corporation (Nasdaq: CMCSK,
CMCSA), the nation's leading provider of entertainment, information and
communications, today announced three major content initiatives at the 2008
Consumer Electronics Show. Comcast CEO Brian L. Roberts unveiled the
Company's plan to give consumers more than 1,000 HD choices in 2008, its
strategy to begin adding additional HD movies, and announced Project
Infinity -- its vision to give consumers the ability to watch any movie,
television show, user generated content or other video that a producer
wants to make available On Demand.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20080108/NETU072 )

    "Project Infinity plans to give consumers the best and most content
they will find On Demand anywhere -- more HD, more sports, more movies,
kids' programs and network TV," said Brian L. Roberts, Chairman and Chief
Executive Officer of Comcast Corporation. "Project Infinity builds on our
commitment to bring more content to people across all platforms at home and
on the go, and we'll work with our partners, programmers and video
producers to deliver on this vision."

    More Choice -- Project Infinity

    Project Infinity envisions ever-increasing customer choice that
continues the evolution of time-shifted viewing that began with the huge
success of Comcast On Demand. Comcast's vision is to give customers
exponentially more content choices -- all available to consumers at the
click of the remote without having to buy any additional equipment.

    Project Infinity is a logical extension of Comcast's television and
online content strategy, which has fundamentally changed the way people
watch video. As Comcast's On Demand library has expanded to offer more than
10,000 selections each month, viewership has grown dramatically, surpassing
six billion views since 2003. Comcast customers now are selecting On Demand
100 times per second, with 275 million views monthly.

    Comcast will support its plan for Project Infinity using its existing
fiber network and national IP backbone. The Company plans to create a
system of library servers that will efficiently serve VOD content to
consumers from several key locations across the country. This system would
enable Comcast to offer exponentially more VOD content.

    More HD

    Comcast plans to expand its current HD lineup beyond the hundreds of HD
choices available today, which is already more than any other provider
offers. By the end of the year, Comcast will make available more than 1,000
HD movies and TV shows every month, as well as the most popular television
networks in HD as they debut. HD content is the fastest-growing category in
Comcast's On Demand library.

    More Movies

    With 1,300 movie titles available each month, Comcast Digital Cable
customers already have access to more movies On Demand than they can find
anywhere else. Beginning next year, Comcast plans to offer more than 6,000
movies a month, and more than 3,000 of them will be available in HD. Today,
Comcast Digital Cable customers can choose from new releases as well as
hundreds of free movies from Sony, MGM, FEARNet and Encore as well as
movies from premium networks like Starz, HBO, Cinemax, Showtime and The
Movie Channel -- all available at their fingertips with no additional
equipment.

    More Content Online

    Today the company also launched Fancast.com, the first online
destination that will enable customers to find, manage and watch television
and movie content wherever it is available -- on Fancast, on television,
online, on DVDs or in movie theaters. Fancast will provide consumers with
an easy way to manage their entertainment experience as the number of
viewing choices that are available across platforms continues to grow
rapidly. In addition, Comcast currently makes more than 90,000 videos
available at any time on Comcast.net.

    For a webcast of Chairman and CEO Brian L. Roberts' CES keynote address
and for additional press information on Comcast announcements at CES,
please visit http://www.comcast.com/ces.

    About Comcast Corporation

    Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is
the nation's leading provider of entertainment, information and
communications products and services. With 24.2 million cable customers,
12.9 million high- speed Internet customers, and 4.1 million voice
customers, Comcast is principally involved in the development, management
and operation of broadband cable systems and in the delivery of programming
content.

    Comcast's content networks and investments include E! Entertainment
Television, Style Network, The Golf Channel, VERSUS, G4, AZN Television,
PBS KIDS Sprout, TV One, ten regional Comcast SportsNets and Comcast
Interactive Media, which develops and operates Comcast's Internet business.
Comcast also has a majority ownership in Comcast-Spectacor, whose major
holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia
76ers NBA basketball team and two large multipurpose arenas in
Philadelphia.



SOURCE Comcast Corporation




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Related links:
  • http://www.comcast.com
  • http://www.comcast.com/ces
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20080108/NETU072
    AP Archive: http://photoarchive.ap.org AP PhotoExpress
    Network: PRN15 PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Jenn Khoury, +1-215-320-7408, or Jenni Moyer,
    +1-610-506-8951 or +1-215-286-3311, both of Comcast Corporation,
    press_ces@comcast.com