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North American International Auto Show Featured on CNBC Primetime: Detroit Auto Show All Access Special on Monday, Jan. 14, 2008 at 9 P.M.

   NAIAS 2008 Logo. (PRNewsFoto/North American International Auto Show)

DETROIT, MI UNITED STATES
    DETROIT, Jan. 8 /PRNewswire/ -- The North American International Auto
Show (NAIAS) announced today that CNBC, First in Business Worldwide and the
cable broadcast partner of the NAIAS, will host a live, one-hour special
titled, "CNBC Special Event: Detroit Auto Show All Access" on Monday, Jan.
14, 2008 from 9 to 10 p.m. EST and rebroadcast at midnight.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20071004/CLTH058LOGO )

    The special is the first of its kind on CNBC and will include a preview
of 2008 vehicles showcased at the NAIAS. More than 50 production and
concept vehicles will make a first appearance at the auto show. The special
will also include an examination of the state of the automotive industry, a
look at the future of hybrid technology and a review of the
Chinese-manufactured vehicles on display at the NAIAS 2008.

    "The auto industry continues to be one of the strongest barometers for
global economic and social trends," said Phil LeBeau, automotive reporter
and host of this special for CNBC. "In addition to giving our viewers a
glimpse into the future of automotive design and technology, we will also
focus on some of the economic, environmental, and safety-related issues
that are driving the industry's evolution."

    "We are pleased and honored that CNBC has chosen the NAIAS as the
centerpiece for its primetime special," said Carl Galeana, NAIAS 2008 co-
chairman. "We are confident this special will shed new light on the
opportunities and challenges facing the automotive industry as one of the
most complex facets of the global economy."

    CNBC's Sanford Cannold is Executive Producer of the live special and
CNBC's Meghan Reeder and Samantha Wright are producers of the program with
Geoff Cortelyou as production coordinator.

    For information about other events associated with the NAIAS, please
visit the official NAIAS Web site at http://www.naias.com.

    About CNBC

    CNBC is the recognized world leader in business news, providing
real-time financial market coverage and business information to
approximately 400 million homes worldwide, including more than 95 million
households in the United States and Canada. The network's Business Day
programming (weekdays from 5 a.m.-7 p.m. EST) is produced at CNBC's
headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC
news bureaus worldwide. Additionally, CNBC viewers can manage their
individual investment portfolios and gain additional in-depth information
from on-air reports by accessing http://www.cnbc.com.

    NAIAS 2008 Official Dates

    Press Preview will be held Sunday, Jan. 13 through Tuesday, Jan. 15.
Industry Preview will be held on Wednesday, Jan. 16 and Thursday, Jan. 17.
The annual black-tie Charity Preview will be held Friday evening, Jan. 18.
Public Days will be held Saturday, Jan. 19 through Sunday, Jan. 27.
Automotive Education Day will be held on Wednesday, Jan. 23. Racing Day
will be held on Friday, Jan. 25.

    The North American International Auto Show

    Rod Alberts - Executive Director

    Entering its 20th year as an international event, the North American
International Auto Show is among the most prestigious auto shows in the
world and is one of the largest media events in North America. The NAIAS is
the only auto show in the United States to earn an annual distinguished
sanction of the Organisation Internationale des Constructeurs
d'Automobiles, the Paris- based alliance of automotive trade associations
and manufacturers from around the world. The NAIAS Web site can be accessed
at http://www.naias.com. Don't Miss It for the World!



SOURCE The North American International Auto Show




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Related links:
  • http://www.naias.com
  • http://www.cnbc.com
    Photo Notes:http://www.newscom.com/cgi-bin/prnh/20071004/CLTH058LOGO
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Elizabeth Twork of John Bailey & Associates,
    +1-248-362-4200 x244, etwork@baileypr.com, for The North American
    International Auto Show; or Kevin Goldman of CNBC Communications,
    +1-201-735-4720, kevin.goldman@nbcuni.com