LAS VEGAS, Jan. 9 /PRNewswire/ -- Texas Instruments (NYSE: TXN) (TI)
today at the 2007 International CES, announced the deployment of more than
3,000 DLP Cinema(R) projectors worldwide from manufacturers Barco, Christie
and NEC. Far surpassing the 1,000 screen milestone reached just 10 months
ago, this DLP Cinema achievement represents a tremendous advance and
endorsement as the motion picture industry continues to adopt digital
projection. The digital cinema conversion process has momentum worldwide,
with 1,934 projector systems in North America, 572 in Europe, 398 in Asia
and 26 in Latin America deployed in commercial theatres, plus an additional
285 installed in screening rooms and post-production houses.
With technical standards set, business models in place, and all the
major studios committed to providing content, the adoption of digital
cinema progressed rapidly through 2006, and continues to grow at
significant rates of adoption. DLP Cinema projector deployments have grown
300 percent since March 2006. While the industry continues to focus on and
realize efficiencies for standard and 3D cinema projection enabled by DLP
Cinema, TI continues to focus on the compliance of systems, as well as
ensuring future compliance, through close collaboration with customers and
server manufacturers Dolby, Doremi, GDC, Kodak, NEC and QuVIS.
DLP Cinema is also enabling the wider availability of 3D digital
projection since DLP Cinema is the only one-projector 3D commercial
solution, when used in tandem with either passive or active 3D glasses.
Conventional 3D projection currently requires the use of two synchronized
projectors which increases costs and technical knowledge needs on the part
of projectionists. Currently there are 182 DLP Cinema-equipped movie
screens in North America presenting feature films in 3D. Carmike Cinemas
also recently announced plans to convert 500 of their DLP Cinema screens
for 3D presentations.
"At 3,000 screens around the world, and 99% global digital cinema
market share, DLP Cinema(R) is a proven industry standard that is now in
widespread use by major theatrical exhibitors, motion picture distributors
and post production houses," commented Nancy Fares, Business Manager, DLP
Cinema(R) Products. "We continue to work in close collaboration with
industry members to accelerate the deployment of digital cinema its many
benefits to the worldwide exhibition community," Fares added.
In mid-2006, approximately 32,000 digital cinema system conversions
were announced for North America, including:
* 4,000 DLP Cinema projectors and related hardware provided by Christie
will be deployed in the U.S. and Canada through the Christie/AccessIT
business plan.
* National CineMedia, the joint venture owned by Regal Entertainment
Group, AMC Entertainment Inc. and Cinemark USA, are preparing a
digital cinema business plan for the volume purchase of approximately
13,000 systems.
* Technicolor announced a deployment of up to 15,000 digital cinema
systems over 10 years.
DLP Cinema projection technology has been exposed to millions of movie-
goers, delivering clear, sharp, bright and accurate images to movie
theatres around the world. The total number of installed DLP Cinema
projectors is now 3,215, with theatres located in 35 countries around the
world. Since May 1999, more than 350 movies have been released for
screening on DLP Cinema projectors. DLP Cinema systems have been deployed
and tested commercially in theatres since 1999, providing more than seven
years of in-field usage.
For more information, or to find a DLP Cinema theatre near you, please
visit http://www.dlpcinema.com .
About Texas Instruments DLP Products
DLP display technology from Texas Instruments offers clarity down to
the most minute detail, delivering pictures rich with color, contrast and
brightness to large-screen HDTVs and projectors for business, home,
professional venue and digital cinema (DLP Cinema(R)). 75 of the world's
top projection and display manufacturers design, manufacture and market
products based on DLP technology. DLP is the only HDTV technology built
from a foundation in the digital cinema where it set the industry standard
demonstrated by the deployment of DLP Cinema technology in 3,000 theaters
worldwide. At the heart of every DLP chip is an array of up to 2.2 million
microscopic mirrors which switch incredibly fast to create a high
resolution, highly reliable, full color image. DLP technology's chip
architecture and inherent speed advantage provides razor-sharp images and
excellent reproduction of fast motion video. Since early 1996, more than 10
million DLP subsystems have been shipped. For more information, please
visit http://www.dlp.com .
About Texas Instruments:
Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers' real world signal processing
requirements. In addition to Semiconductor, the company includes the
Educational Technology business. TI is headquartered in Dallas, Texas, and
has manufacturing, design or sales operations in more than 25 countries.
Texas Instruments is traded on the New York Stock Exchange under the
symbol TXN. More information is located on the World Wide Web at
http://www.ti.com .
DLP and DLP Cinema are registered trademarks of Texas Instruments.
SOURCE Texas Instruments Incorporated
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Related links:
http://www.ti.com
http://www.dlpcinema.com http://www.dlp.com
CONTACT:
Kateri Gemperle of Texas Instruments
Incorporated DLP Products, +1-214-567-3617, or kateri@ti.com ; or
Taffy Spencer of Rogers & Cowan, +1-310-854-8151, or
tspencer@rogersandcowan.com , for Texas Instruments Incorporated
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