Broadcom Partners with China's Foremost Supplier of Set-Top Box Solutions
to Expand Its Product Portfolio into the Burgeoning Chinese STB Market
LAS VEGAS, Jan. 9 /PRNewswire-FirstCall/ -- 2007 International CES --
Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for
wired and wireless communications, today announced that Coship Electronics
Co., Ltd. has selected Broadcom as its primary silicon provider for next
generation IP set-top box (STB) products. Coship is featuring Broadcom's
market leading high definition (HD) and standard definition (SD) IP set-top
box silicon in its AnySight810 Series dual-mode IP/terrestrial digital STB
targeted specifically to the Chinese STB market. According to In-Stat
market research, China's IP set-top box market is rapidly growing, and by
partnering with China's foremost supplier of STB products, Broadcom is
ideally suited to expand its portfolio into this burgeoning market.
"The Chinese set-top box equipment market is estimated to be $380
million today and is forecasted to grow rapidly to $1.5 billion in 2010,"
said Rebecca Tan, Research Analyst for In-Stat. "This rapidly expanding
market should represent a significant growth opportunity for Broadcom's STB
business, given the company's leading technology and its key partnerships
and significant design wins with leading Chinese manufacturers such as
Coship."
The Chinese market is moving to dual-mode digital STBs that can be used
for receiving cable, satellite or terrestrial broadcast content, as well as
premium on-demand services from an IP network, by leveraging DSL or fiber
to building connections. Through the integration of a leaner, more targeted
feature set for this market, Broadcom(R) HD and SD SoC solutions are
enabling Coship to deliver cost-effective platforms to operators deploying
these hybrid networks. The new AnySight810 Series set-top box from Coship
is an example of this emerging hybrid STB platform that offers a rich
selection of digital terrestrial and IP content services to consumers.
"It is very exciting to be working with Coship Electronics, which is in
a leading position to help drive new STB markets in China as one of the
country's foremost manufacturers," said Daniel Marotta, Senior Vice
President and General Manager of Broadcom's Broadband Communications Group.
"We plan to continue working closely with Coship to provide more products
and technology to the rapidly growing Chinese market, which in turn, will
provide end-users and consumers with a richer and higher quality media
experience."
"We are very pleased to be working with Broadcom, which we have
recognized as offering the best technology and highest level of integration
for IP set- top boxes," said Bright Yuan, CEO at Coship Electronics Co.,
Ltd. "As a result of this advanced technology, we plan to pursue new market
opportunities in the hybrid set-top box market with solutions developed by
Broadcom."
The key products used by Coship for its AnySight810 Series IP set-top
box series include the Broadcom BCM7402 and BCM7452 products. Whether the
requirement is for HD (BCM7402) or SD (BCM7452), these IP set-top box
solutions feature integrated advanced video coding (AVC) (H.264 and MPEG-4
Part 10), MPEG-2 and VC-1 video decoding technology. The BCM7452 standard
definition output device also provides support for MPEG-4 Part 2 and DivX
video formats, has full support for HD decode with SD downscaling, and
provides a comprehensive set of functionality that includes an Ethernet
MAC/PHY, dual USB2.0 and HDMI support. Standard definition interlaced and
progressive resolutions are supported, and the BCM7452 is pin compatible
with the BCM7402 to enable easy customer reconfiguration of HD platforms to
support lower cost SD-only applications.
Both the BCM7402 and BCM7452 feature a data transport processor,
advanced audio decoder, 2D graphics processing, high quality video scaling,
six video digital/analog converters (DACs), stereo high fidelity audio
DACs, and peripheral control units that provide a host of STB control
functions. The BCM7402 also features motion adaptive de-interlacing for
high quality display of SD interlaced content on HD progressive displays.
Broadcom's Broadband Communications Group
Broadcom offers manufacturers a range of broadband communications and
consumer electronics SoC's that enable voice, video and data services over
residential wired and wireless networks. These highly integrated silicon
solutions continue to enable the most advanced system solutions on the
market, which include digital cable, satellite and IP set-top boxes and
media servers, broadband modems and residential gateways, high definition
and digital televisions, HD DVD and Blu-ray(TM) disc players, DVD recorders
and personal video recorders.
About Broadcom
Broadcom Corporation is a global leader in semiconductors for wired and
wireless communications. Our products enable the delivery of voice, video,
data and multimedia to and throughout the home, the office and the mobile
environment. Broadcom provides the industry's broadest portfolio of
state-of- the-art system-on-a-chip and software solutions to manufacturers
of computing and networking equipment, digital entertainment and broadband
access products, and mobile devices. These solutions support our core
mission: Connecting everything(R).
Broadcom, one of the world's largest fabless semiconductor companies
with annual 2005 revenue of $2.67 billion, is headquartered in Irvine,
Calif., and has offices and research facilities in North America, Asia and
Europe. Broadcom may be contacted at 1-949-926-5000 or at http://www.broadcom.com.
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looking statements. These forward-looking statements are based on our
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Important factors that may cause such a difference for Broadcom in
connection with set-top box products include, but are not limited to,
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Broadcom Trade Press Contact
Laura Brandlin
Senior Director, Marketing Communications
949-926-5108
lbrandlin@broadcom.com
Broadcom Investor Relations Contact
T. Peter Andrew
Vice President, Investor Relations
949-926-5663
andrewtp@broadcom.com
Broadcom Technical Contacts
Aidan O'Rourke
Director of IP Set-Top Box Products
949-926-5238
aidan@broadcom.com
SOURCE Broadcom Corporation; BRCM Broadband
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Related links: http://www.broadcom.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20060609/BROADCOMLOGO
CONTACT: Press, Laura Brandlin, Senior Director, Marketing Communications, +1-949-926-5108, lbrandlin@broadcom.com, or Investor, T. Peter Andrew, Vice President, Investor Relations, +1-949-926-5663, andrewtp@broadcom.com, or Technical, Aidan O'Rourke, Director of IP Set-Top Box Products, +1-949-926-5238, aidan@broadcom.com, all for Broadcom Corporation; BRCM Broadband
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