Axentra's HipServ Digital Media Software Platform with Marvell's Orion
Family of Media Vault Platforms Provide the Next Wave of Digital Media
Entertainment, Extending Beyond the Roof to Enjoy Anytime, Anywhere, on Any
Device
LAS VEGAS, Jan. 9 /PRNewswire/ -- (CES, South Hall 3, Upper Level,
Booth # 30813) -- Marvell (Nasdaq: MRVL) and Axentra today announced an
integrated, performance optimized digital media solution to CE OEMs and
Service Providers (SP). Orion powered media vault appliances, with
Axentra's HipServ software platform allow OEMs and SPs to rapidly go to
market with a powerful, custom configured, personal digital media appliance
that enables consumers to save, show, sync and share their digital media
anytime, anywhere, in the home and beyond.
With HipServ, now there is a common home, a simple place for the
consumer to save photos, music, video and documents. Content is always
available to Windows and Macintosh PCs, enabling the consumer to use their
favorite PC applications. Media can be served directly for show on a
variety of networked consumer electronics digital media players (DMP) and
IP enabled TVs. This same media can sync to various mobile handheld devices
(MHD) from MP3 music players, mobile phones, PDAs, and digital cameras.
HipServ allows customers to simultaneously share select content with
friends and family over any type of broadband Internet connection as well
as providing remote access and upload capability to their personal media
vault while on the road from any mobile device or at the local internet
cafe.
The Marvell Orion family of Media Vault platforms allows users to
instantly access rich multimedia and data content throughout the home with
Quality of Service (QoS) capabilities that deliver simultaneous,
uninterrupted multi-streaming HDTV performance with exceptional price and
performance advantages, scalability, networking and smart media processing.
"Marvell is excited about offering the end-user solution that our
customers demand, enabling valuable solutions with industry leading price
and performance. The HipServ digital media experience makes it simple for
consumers to centralize their personal content, enjoy it in the home and
share it with family and friends no matter where they are," said Dr. Simon
Milner, Vice President and General Manager, Enterprise Business Unit in the
Communications and Consumer Business Group at Marvell.
These smart appliances effectively manage home-based content and other
devices through one simple user interface that is consistent when operating
at home or remotely. Powerful, configurable modules include continuous back
up from computers to the appliance. UPnP auto detection in HipServ allows
easy connection of peripherals such as Internet Video Cameras, Digital
Media Players (DMP) and digital cameras. HipServ's sharing function with
Remote Access features allow users to access media or monitor the front
door while out on the road. HipServ's Remote Desktop enables a standard Web
browser to securely operate the PC remotely to run a Quicken or video
application that may only be installed on the PC at home.
"HipServ has been optimized for the Marvell Orion family of Media Vault
platforms and will enable CE OEMs and Service Providers to deliver
breakthrough personal media capabilities with extraordinary price and
performance," said Marc-Antoine Benglia, Chief Executive Officer, at
Axentra. "These Media Vault appliances will simplify how you save, show,
sync and share your personal digital media."
Benefits for OEMs & Service Providers
Service providers and OEMs that have a comprehensive digital lifestyle
strategy can rapidly integrate HipServ into their existing portals and
deploy consumer valued next-generation services uniting personal media with
infrastructure offerings such as offsite backup, managed services, webcast
and pay-per-view service subscriptions, as well as goods and service
offerings that increase ARPU. A modular tiered product structure offers
affordable cost targets for entry to professional grade packages.
About Axentra
Axentra is the leading provider of digital media platforms for smart
appliances. The HipServ platform is the home for your digital life. It is a
simple, easy, unified media experience offered to OEM and Service Providers
who want to offer the next generation appliances: smart storage --
intelligent NAS, residential gateway -- super router, or intelligent set
top box CPE. HipServ offers a modular, scalable, solution that enables
consumers to save, show, sync and share their digital media anytime
anywhere, in the home and beyond. OEM and SPs can extend and with
infrastructure-based systems to deliver enhanced rich media experiences,
offer additional products, targeted goods and services. Additional
information is available at: http://www.axentra.com.
About Marvell
Marvell is the leader in development of storage, communications and
consumer silicon solutions. Marvell's diverse product portfolio includes
switching, transceiver, communications controller, wireless, and storage
solutions that power the entire communications infrastructure, including
enterprise, metro, home, and storage networking. Marvell may be contacted
at 408-222-2500 or at http://www.Marvell.com.
Axentra Media Contacts:
Michael Kelly +1 (831) 440-2403 michael@npipr.com
Ted Theocheung +1 (650) 331-0674 PR@axentra.com
NOTE: Axentra and Hipserv are trademarks of Axentra. Marvell(R) and the
Marvell logo are trademarks of Marvell. All other trademarks are the
property of their respective owners.
SOURCE Axentra
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Related links:
http://www.axentra.com
http://www.Marvell.com/
CONTACT:
Michael Kelly, +1-831-440-2403, or
michael@npipr.com, for Axentra; or Ted Theocheung of Axentra,
+1-650-331-0674, or PR@axentra.com
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