Deal could lead to a whole new traffic paradigm for navigation products
LAS VEGAS and CHICAGO, Jan. 9 /PRNewswire/ -- (CES Booth #6011) --
NAVIGON, Inc., the leading navigation software provider, today announced an
agreement with Clear Channel's Total Traffic Network, a division of Clear
Channel Radio, to work toward providing packaged, accurate and reliable
real- time traffic information across personal navigation devices (PND)
directed by the company's suite of MobileNavigator(TM) (MN) software
solutions.
This business model radically changes the industry's historic and
cumbersome subscription-based traffic model that is widely held to be an
obstacle to mass market adoption. By striking an agreement to incorporate
this service as a standard feature included in the cost of the
traffic-ready products running NAVIGON software, consumers would bypass the
setup and subscription registration process.
"We think making the integration between PND products and traffic
information as simple as possible will encourage rapid consumer adoption of
a service that extends the value of navigation units," said Andreas Hecht,
NAVIGON's General Manager for the Americas. "Our intent to deliver this
will markedly differentiate NAVIGON-based products by offering a richer
navigation experience over the lifetime of a product."
NAVIGON's MN software will work together with Traffic Message Channel
(TMC) receivers, both external and embedded, to deliver updated traffic
information in real-time to drivers. Continuing updates about accidents,
roadwork and traffic jams, filtered based upon the route programmed into
NAVIGON software, will deliver the best possible data to traveling business
professionals and soccer moms alike as they move from place to place.
"NAVIGON's innovative thinking behind this business model helps
facilitate our mission to provide drivers with the intelligence they need
to make informed decisions -- wherever they go," said Jeff Littlejohn,
Executive Vice President for Distribution Development, Clear Channel Radio.
"Aligning Total Traffic Network's industry leading service with
NAVIGON's Mobile Navigator software suite will provide a complete packaged
solution for Consumer Electronics Manufacturers and end users too."
About Clear Channel's Total Traffic Network
Clear Channel Radio is the first broadcaster to launch a
ground-breaking programming and technology service delivering real-time
traffic data directly to vehicles, using its own network of reporters,
traffic cameras, helicopters and airplanes -- Total Traffic Network. Clear
Channel's Total Traffic Network now serves more than 125 metropolitan
markets in three countries, including the United States, Mexico and New
Zealand. Total Traffic Network delivers real-time traffic data via in-car
or portable navigation systems, broadcast media, wireless and
Internet-based services. For more information, please log on to
http://www.realtimetraffic.net .
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving local
communities across the U.S. with more than 110 million listeners choosing
Clear Channel Radio programming each week. The company's content can be
heard on AM/FM stations, HD digital radio channels, on the Internet, via
iPods, through Motorola's iRadio cell-phone service, and via
mobile-navigation devices from Cobra, Garmin, Kenwood and others. The
company's operations include radio broadcasting, syndication and
independent media representation. Clear Channel Radio is a division of
Clear Channel Communications, Inc. (NYSE: CCU), a leading global media and
entertainment company. More information on the company can be found at
http://www.clearchannel.com .
About NAVIGON
NAVIGON creates navigation software solutions for some of the world's
best-known brands in consumer electronics. NAVIGON makes the software that
drives navigation products from Sony, Delphi, Fujitsu-Siemens, and more.
Founded in Germany in 1991, NAVIGON invented the world's first mobile GPS
navigation product-and consistently breaks new ground with its
award-winning MobileNavigator line of navigation software. NAVIGON is
headquartered in Hamburg, Germany; NAVIGON USA headquarters is in Chicago,
Illinois. For more information, visit http://www.navigonusa.com .
SOURCE NAVIGON, Inc.
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Related links:
http://www.navigonusa.com
http://www.clearchannel.com
http://www.realtimetraffic.net
CONTACT:
Peg Herbst, NAVIGON, Inc., Director,
Marketing Communications, +1-773-510-7258, peg.herbst@navigon.com
; or Andrew Favreau, Edelman, +1-312- 297-7587,
andrew.favreau@edelman.com
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