National Television Academy Recognizes TiVo for Outstanding Innovation and
Achievement
LAS VEGAS, Jan. 9 /PRNewswire-FirstCall/ -- TiVo Inc. (Nasdaq: TIVO),
the creator of and a leader in advertising solutions and television
services for digital video recorders (DVRs), today announced that its
Interactive Advertising Platform was presented with the Emmy Award for
Outstanding Innovation and Achievement in Advanced Media Technology.
"TiVo's interactive advertising features and custom advertising
applications, such as Product Watch, Interactive Tags, and Program
Placement, are prime examples of TiVo's ability to lead the industry in
helping advertisers reach the fast forwarding consumer which increasingly
defines advertising consumption in the household," said TiVo's CEO, Tom
Rogers. "As we have continued to build out our advertising business, we
have taken great strides to ensure that we continue to innovate and provide
consumers with product and service information on their own time. We have
proven that consumers will opt in to an advertising message if relevant and
provided the ability to not miss their favorite shows. TiVo has
successfully created a way for advertisers to reach viewers in an opt-in
environment and we are proud to have our interactive advertising features
receive recognition from the National Television Academy."
This year's Technology & Engineering Emmy Awards recognized seven
categories, including nominations in the areas of interactive television,
On Demand television, the Internet, and personal media display and
presentation technology. Other finalists in the specific category of
Outstanding Innovation and Achievement in Advanced Media Technology for
Best Use by Commercials in Creation and Use in Non Traditional Platforms
and Technologies included ABC.com's Full Episode Streaming Player and
Ravenstoke by Turner Broadcasting Systems, Inc.
"This is a truly dynamic time for the television industry, and we are
recognizing the significant contributions made by technology and
engineering professionals in enhancing and redefining the consumer's
experiences with the media," said Peter Price, President/CEO, National
Television Academy. "This year, we are particularly pleased to commend
those who are contributing to the technical development of television
anytime, anywhere through the advancement of broadband and portable
delivery platforms."
The Technology & Engineering Emmy(R) Awards were presented at the
opening evening event of the International Consumer Electronics Show (CES)
on Monday, January 8, 2007. CES, the world's largest consumer technology
tradeshow, is celebrating its 40th anniversary and is currently being held
in Las Vegas.
About National Television Academy
The National Television Academy is a professional service organization
dedicated to the advancement of the arts and sciences of television and the
promotion of creative leadership for artistic, educational and technical
achievements within the television industry. It recognizes excellence in
television with the coveted Emmy Award for News & Documentary, Sports,
Daytime, Creative Arts, Public & Community Service, Technology &
Engineering/Advanced Media and Business & Financial Reporting. Excellence
in Primetime programming and international programming is recognized by its
affiliate, the Academy of Television Arts & Sciences. Regional Emmys are
given in 19 regions across the United States. Beyond awards, the National
Television Academy has extensive educational programs including National
Student Television and its Student Award for Excellence for outstanding
journalistic work by high school students, as well as scholarships,
publications, and major activities for both industry professionals and the
viewing public. For more information, please visit the website at
http://www.emmyonline.tv .
About TiVo Inc.
Founded in 1997, TiVo pioneered a brand new category of products with
the development of the first commercially available digital video recorder
(DVR). Sold through leading consumer electronic retailers, TiVo has
developed a brand which resonates boldly with consumers as providing a
superior television experience. Through agreements with leading satellite
and cable providers, TiVo also integrates its full set of DVR service
features into the set-top boxes of mass distributors. TiVo's DVR
functionality and ease of use, with such features as Season Pass (TM)
recordings and WishList(R) searches and TiVo KidZone, has elevated its
popularity among consumers and has created a whole new way for viewers to
watch television. With a continued investment in its patented technologies,
TiVo is revolutionizing the way consumers watch and access home
entertainment. Rapidly becoming the focal point of the digital living room,
TiVo's DVR is at the center of experiencing new forms of content on the TV,
such as broadband delivered video, music and photos. With innovative
features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is
expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The
TiVo(R) service is also at the forefront of providing innovative marketing
solutions for the television industry, including a unique platform for
advertisers and audience measurement research. The company is based in
Alviso, Calif.
NOTE: TiVo, TiVoCast, 'TiVo, TV your way.' Season Pass, WishList,
TiVoToGo, Series2, Series3 and the TiVo Logo are trademarks or registered
trademarks of TiVo Inc. and its subsidiaries worldwide.
SOURCE TiVo Inc.
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Related links:
http://www.emmyonline.tv/
http://www.tivo.com/
CONTACT:
Krista Wierzbicki of TiVo Inc.,
+1-408-519-9438, or kwierzbicki@tivo.com; or Jeffrey Weir of
Sloane & Company, +1-212-446-1878, or jweir@sloanepr.com, for
TiVo Inc.
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