Mobile Apartment Search Tool to Debut at Consumer Electronics Show (CES) in
NAVTEQ Exhibit January 8-11, 2007 (Booth #36226)
LAS VEGAS, Jan. 9 /PRNewswire-FirstCall/ -- (CES) -- Smarter Agent, an
operator and source for patented GPS real estate searches, and NAVTEQ
(NYSE: NVT), a leading global provider of digital maps for vehicle
navigation and location-based solutions, announced today the launch and
demonstration of the APTS FOR RENT application at CES in the NAVTEQ Booth #
36226. APTS FOR RENT by Smarter Agent is a mobile phone application that
instantly returns information about apartments for rent in proximity to the
device. This information includes rental price, address, apartment
features, and photos of the property. The application will make its
commercial debut on a major wireless carrier after CES in late January.
Consumers nationwide can now access apartment rental ads using mobile
phones equipped with global positioning system (GPS) technology. Powered by
NAVTEQ(R) map data, users can select 'Map It,' allowing the user to see his
or her current location and all of the apartments for rent in that area on
an interactive map. The user can also search by city and state to research
multiple areas of interest, save properties to their phone, or call the
listed number for more information or to schedule an appointment. This
application eases the apartment searching process and gives consumers
direct access to rentals adjacent to their targeted location. Consumers may
download APTS FOR RENT just as they would a ring tone or game, and get a
robust experience tailored specifically to mobile users.
"More people will search for real estate from mobile devices than from
a desktop in the near term. Additionally, the rental market in the United
States is flourishing with approximately 35 million households that rent,
including 12 million households looking to rent this year," commented Brad
Blumberg, CEO, Smarter Agent. "We've worked to deliver an optimal tool for
that extensive pool of consumers to conveniently access rental information,
and in turn, provided an unprecedented access point for property owners to
advertise to consumers."
"Smarter Agent's APTS FOR RENT is a great example of how consumers can
connect to information about the world around them," commented Winston
Guillory, Senior Vice President -- Consumer & Business Sales, NAVTEQ. "The
convenience that this application affords consumers is highly attributable
to the location information and technology that it is built upon. Users
have access not only to rental information, but more uniquely to rental
information within a specific geographic area. NAVTEQ is committed to
promoting the LBS space, and we are excited to see development in both
consumer demand for location-relevant information, as well as the response
from developers, such as Smarter Agent, to consumers' needs."
Smarter Agent was a category winner in the 2005 NAVTEQ Global LBS
Challenge(R), a developer program created to encourage application
developers to build innovative location-based services (LBS) that work with
mobile and wireless devices using dynamic positioning technology and
NAVTEQ(R) maps, for its first location-enabled real estate search
application.
Apartments.com, the leading web rental search, provides nation wide
apartment rental data for the Smarter Agent application. Other sources
include newspapers and user uploads. Smarter Agent covers all major markets
in the United States.
About Smarter Agent
Smarter Agent(R) is creating a communication revolution by combining
the powerful capabilities of mobile LBS (location-based services)
technology with real estate content about properties, neighborhoods and
interesting places around you. Smarter Agent is one of the most
award-winning GPS applications in the world. CTIA, the telecommunications
industry association, recently named Smarter Agent the 2006 Winner in its
Emerging Technology Awards LBS/GPS category. The company's application
platform delivers dynamic, location-relevant content to both mobile devices
and the Internet. This allows consumers and enterprise users to learn,
interact and transact with the world around them as never before possible.
Smarter Agent has been granted 3 patents governing the use of GPS and
location-based services in the real estate vertical.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information
for automotive navigation systems, mobile navigation devices,
Internet-based mapping applications, and government and business solutions.
NAVTEQ creates the digital maps and map content that power navigation and
location-based services solutions around the world. The Chicago-based
company was founded in 1985 and has approximately 2,100 employees located
in 139 offices in 25 countries. NAVTEQ and Global LBS Challenge are
trademarks in the U.S. and other countries.
This document may include certain "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements include, but are not limited to, plans,
objectives, expectations and intentions and other statements contained in
this press release that are not historical facts and statements identified
by words such as "expects," "anticipates," "intends," "plans," "believes,"
"seeks," "estimates" or words of similar meaning. These statements are
based on our current beliefs or expectations and are inherently subject to
various risks and uncertainties, including those set forth under "Item 1A.
Risk Factors" in the Company's Annual Report on Form 10-K for the year
ended December 31, 2005, and "Item 1A. Risk Factors" in the Company's
Quarterly Report on Form 10-Q for the quarter ended July 2, 2006, in each
case as filed with the Securities and Exchange Commission.
Actual results may differ materially from these expectations due to
changes in global political, economic, business, competitive, market and
regulatory factors. NAVTEQ does not undertake any obligation to update any
forward-looking statements contained in this document.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO )
SOURCE NAVTEQ
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Related links:
http://www.navteq.com
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AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Kellie Prowse, Corporate Marketing, of
NAVTEQ, +1-312-894-7479, or kellie.prowse@navteq.com , or Brad
Blumberg, CEO, of SMARTER AGENT, +1-856-614-5423, or
info@smarteragent.com , or Bob Richter for NAVTEQ,
+1-212-802-8588, or bob@richtermedia.com
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