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Winbond Sideshow Embedded Controller Powers the New Generation of Microsoft Remote Controls for Windows Media Center PCs at 2007 International CES(R)

    LAS VEGAS, Nevada, January 9 /PRNewswire/ -- Winbond (TSE: 2344)
(http://www.winbond-usa.com), strikes at CES 2007 with another demonstration of an
innovative Microsoft Windows Vista application - a PC remote control that
displays user information and runs Windows Vista applications.
    "ShowMe", a controller using Windows SideShow technology is at the core
of a new generation of Remote Controls for Media Center PCs.
    These new hand-held remote controls communicate with a PC running
Windows Vista, down-load real-time data and display it on a QVGA LCD screen
to the user sitting comfortably on their living room couch.
    ShowMe - Showcasing Windows Vista SideShow Technology
    This small, sleek embedded controller was co-developed by Winbond teams
in Israel and Taiwan, for use in a remote control, changing the way users
interact with their Media Center PCs.
    Windows SideShow technology, as implemented with Winbond's ShowMe
Family of products, will add a new dimension to home entertainment PCs
users.
    The Windows ShowMe controller, embedded in a remote control, allows
users to browse media and access their data remotely from a media PC, even
while the PC is running other applications or is in another room. Stored
information in the remote control can be accessed even when the PC is off.
    The ShowMe-based remote control uses a wireless Bluetooth link. All
data is presented using the Microsoft .NET Microframework, specially
adapted for the remote-control experience. Windows Vista synchronizes the
data to the host applications.
    Winbond's "ShowMe" Product Line
    Winbond's comprehensive ShowMe product family will comprise the Basic,
and Enhanced Windows SideShow devices, that will offer PC and remote
control designers a wide spectrum of capabilities for cached data and
on-line solutions. Winbond's ongoing development program includes advanced
controllers that will enable a full range of solutions, ranging from a
basic one-line LCD display to an enhanced hi-resolution QVGA LCD, or even
higher resolution display.
    According to Jonathan Levy, General Manager of the Advanced PC Group at
Winbond, "The SideShow-based remote control extends the PC limits and
enriches the user experience. Winbond, as a major player in the PC market,
offers its experience to combine the benefits of PC solutions with remote
controls.
    We are enthusiastic about our cooperation with Microsoft on its Windows
SideShow remote controls for Media Center PCs and we expect that this
market will grow significantly in the next few years."
    Winbond follows the Microsoft standards and complies with the Microsoft
firmware operating system, to provide remote control and PC developers with
a straightforward, easy to maintain, and update, extendable solution.
    According to Bill Mitchell, corporate vice president at Microsoft, "The
joining of Winbond's ShowMe controller with Microsoft's Windows SideShow
technology based remote control introduce new and interesting possibilities
for Windows Vista users."
    About Winbond
    Winbond Electronics Corporation, a leading supplier of IC product
solutions, was founded in Hsinchu Science Park, Taiwan in 1987. The Company
has excellent capacity in product design, research and development,
manufacturing, marketing and sales services.
    Winbond owns two business groups - Logic IC Business Group and Memory
IC Business Group. The Logic IC Business Group focuses on two specific
sectors including micro c-based consumer ICs and computer logic ICs. The
Memory IC Business Group is dedicated in Mobile RAM and Flash memory. It
covers major products in the field of low power DRAM, Specialty DRAM,
Pseudo SRAM, Commodity DRAM, and low-density Flash etc.
    Winbond operates one 300mm wafer fab, two 200mm wafer fabs and one
150mm wafer fab. The company currently employs over 5,000 people and holds
more than 2,500 patents worldwide. Winbond also has subsidiaries located in
Mainland China, America, Japan and Israel. More information is available
at: http://www.winbond.com
    (c) 2007 Winbond Corp. All rights reserved. Winbond, the Winbond logo,
Winbond ShowMe are registered trademarks or trademarks of Winbond
Electronics Corp. All the trademarks of products and companies mentioned
belong to their respective owners.
    Marketing contacts:

    KC So, Marketing Director
    Winbond Electronic Corporation America, San Jose, Calif.
    +1-408-474-1669, kcso@winbond.com

    Eyal Farhi, Product Marketing
    Winbond Israel Tel Aviv, Israel.
    +972-9-9702-000, Eyal.Farhi@winbond.com

    Vincent Chen, Marketing Manager
    Winbond Electronic Corp, Taipei, Taiwan
    +886-2-817-77168 ext 1437, KHChen5@winbond.com.tw

    John Kenney, APC Marketing
    Winbond Electronics Corp. Japan
    +81-45-478-1881, jskenney@winbond.com


SOURCE Winbond




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CONTACT:
Marketing contacts: KC So, Marketing
Director, Winbond Electronic Corporation America, San Jose,
Calif., +1-408-474-1669, kcso@winbond.com; Eyal Farhi, Product
Marketing, Winbond Israel Tel Aviv, Israel., +972-9-9702-000,
Eyal.Farhi@winbond.com; Vincent Chen, Marketing Manager, Winbond
Electronic Corp, Taipei, Taiwan, +886-2-817-77168 ext 1437,
KHChen5@winbond.com.tw; John Kenney, APC Marketing, Winbond
Electronics Corp. Japan, +81-45-478-1881, jskenney@winbond.com