Functioning as Blu-ray Disc Rewriter and HD DVD-ROM Drive, Product
Highlights LG's 2007 Optical Storage and Flash Ram Lines
LAS VEGAS, Jan. 9 /PRNewswire/ -- LG Electronics (LG), a leader in
consumer electronics and mobile communications, today introduced Super
Multi optical storage drives featuring enhanced flexibility for the
next-generation DVD formats and security features at the 2007 International
CES(R) (Booth #8214, Central Hall, Las Vegas Convention Center).
Key products from LG -- the largest optical storage manufacturer in the
world and the leading drive supplier in the U.S. -- include the
groundbreaking "Super Multi Blue" Blu-ray Disc Rewriter and HD DVD-ROM
Drive (GGW-H10N) and the new Super Multi DVD Rewriter with Security
Function featuring "SecurDisc"(TM) technology co-developed with Nero(R).
THE NEXT-GENERATION OF OPTICAL STORAGE
LG offers flexibility to consumers in the next-generation in optical
disc drives. The GGW-H10N is compatible with both Blu-ray Discs and HD-DVD
formats. The Super Multi Blue drive is compatible with Blu-ray Disc, DVD,
CD read/write and HD-DVD-ROM (read), offering consumers the most universal
unit available. The GGW-H10N can record up to 50GB of data, equivalent to
4-1/2 hours of high- definition video or 22 hours or standard definition
video (on a dual layer 50GB BD-R/BD-RE recordable media). Surpassing the
market standard, LG is providing a 4x recording speed of Blu-ray Discs,
which means that it takes only 23-24 minutes to burn a full single layer
BD-R disc (25GB), compared with 46-47 minutes for conventional 2x
recording.
The product will be released during the first quarter of 2007, priced
under US $1,200. The core technologies of Super Multi Blue Drive are
Optical Pickup(1) technology, which supports Blu-ray disc write/playback,
HD DVD playback and DVD/CD write/playback, as well as the system
controlling the Optical Pickup securely and effectively. All of these are
LG's proprietary technologies. The LG-developed Optical Pickup is the
world's first device supporting both Blu-ray disc write/playback, HD DVD
playback, which proves the company's unsurpassed technology in the optical
storage field.
Super Multi Blue, also available from LG in the first dual-format high-
definition disc player (model BH-100) available in early 2007, is expected
to end customers' confusion caused by the format war between Blu-ray disc
and HD DVD, and promote the growth of next-generation DVD market. (See
separate news release.)
A NEW LEVEL OF SECURITY
Using SecurDisc technology co-developed with Nero, LG's new Super Multi
DVD Rewriter with Security Function meets the demand for enhanced features
to enable secure data protection and content access control when writing
data on CD and DVD formats. While some optical disc drives support password
encryption as the only security function, LG's new drive with Security
Function offers multiple features to protect a disc at the user and storage
levels:
-- Password Encryption - Protects user data against unauthorized access
through password protection
-- Disc Creator Authentication - A digital signature is applied to all
data to allow recipients to verify data authenticity
-- Integrity Checker - Detects altered data through checksums to verify
data integrity and readability
-- Data Insurance - Increases data reliability through redundantly stored
data
LG's DVD Rewriter with Security Function provides both professional and
private users with the means necessary to protect and share data securely.
ADDITIONAL INTERNAL AND EXTERNAL PRODUCTS
Other LG external and internal optical disc drives showcased at CES
2007 include:
Internal
-- GSA-H42N - This internal drive has a writing speed of 18x DVD+R and
DVD-R.
-- GSA-H42L -This internal drive has a writing speed of 18x DVD+R and
DVD-R. Further the unit is incorporates LightScribe, a direct disc
labeling technology.
-- GSA-H30N - The Internal Super Multi features Serial ATA interface.
External
-- GSA-E30N - This external drive has a writing speed of 18x DVD+R and
DVD-R.
-- GSA-E30L - This external drive has 18x DVD+R and DVD-R write speeds,
one of the highest speeds on the market. Further the unit is
incorporates LightScribe, a direct disc labeling technology.
-- GSA-E50L - This slim portable external drive integrates USB BUS Power,
with an AC adapter for high speed. The unit has up to 8x DVD+R and
DVD-R write speeds in addition to 8.5GB double layer recording.
-- GSA-T10N - The internal Slim Super Multi features a writing speed of 8x
DVD+R and DVD-R.
-- GSA-U10N - The internal Slim Super Multi - Ultra Slim drive features a
writing speed of 8x DVD+R and DVD-R.
FLASH RAM
In addition to its optical storage drives, LG also showcased its
cutting- edge Mini Retractable, Chocolate Style Flash RAM USB drive.
Building on LG's popular 'Chocolate design,' this retractable Flash RAM USB
Drive is compact, stylish and a great tool for anyone in need of an
external storage device. The 'Chocolate design' is a sleek, ultra thin
minimalist style and silky- smooth design created by LG earlier this year.
With no cap to lose, it features storage capacities ranging from 1GB to
2GB, and features a red eye LED to let you know when it is working.
Additionally, there is added security with the password lock feature.
ABOUT LG ELECTRONICS USA, INC.
Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., (LGEUS) is
the North American subsidiary of LG Electronics, Inc., a $43.4-billion
global force in consumer electronics, home appliances and mobile
communications. In the United States, LGEUS sells a wide range of digital
display and digital media products, digital appliances and mobile phones
under LG's "Life's Good" marketing theme. For more information, please
visit http://www.LGusa.com .
ABOUT LG ELECTRONICS, INC.
LG Electronics, Inc. (KSE: 06657.KS) is a global leader and technology
innovator in consumer electronics, home appliances and mobile
communications, employing more than 72,000 people working in over 120
operations including 80 subsidiaries around the world. Comprising four
business units -- Mobile Communications, Digital Appliance, Digital Display
and Digital Media with 2005 global consolidated sales of US $43.4 billion
-- LG Electronics is the world's largest producer of CDMA handsets,
residential air conditioners, plasma panels, optical storage products, DVD
players and home theater systems. For more information please visit
http://www.lge.com .
Nero(R) and SecurDisc(TM) are trademarks of Nero AG and its subsidiaries.
(1) Optical Pickup is the device reading and storing data by converting
the code of the light reflected by an optical disc to electric code.
SOURCE LG Electronics, Inc.
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Related links:
http://www.LGusa.com
http://www.lge.com
CONTACT:
John I. Taylor, +1-847-941-8181,
jtaylor@lge.com , Clara Chang, +1-201-816-4280,
clarachang@lge.com , or Brent Tongco, +1-773-454-2148,
brent.tongco@ogilvypr.com , all for LG Electronics
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