MINNEAPOLIS, Jan. 9 /PRNewswire/ -- Polaroid, global manufacturer of
consumer electronics, announced today it has signed Matt Leinart, first
round draft pick of the NFL's Arizona Cardinals and winner of the 2004
Heisman Trophy, to a seven-figure, multi-year sponsorship deal. Polaroid,
with parent company, Petters Group Worldwide, announced the sponsorship at
the 2007 International Consumer Electronics Show (CES) in Las Vegas.
"Matt Leinart is one of the most exciting athletes in all of
professional sports," said Polaroid CEO Mike O'Shaughnessy. "His history of
winning and sense of competitive fair play exemplifies the Polaroid brand.
We look forward to building a long term relationship with Matt to further
enhance Polaroid's growing portfolio of consumer electronics."
"I'm excited to be aligned with a brand I not only have in my home, but
one that my family and friends have used for years," Leinart said.
"Polaroid products, like my large screen flat panel TV, portable DVD
player, and digital camera, are fun, affordable, and easy-to-use. And
Polaroid has always been a company with standards that are consistent with
my own values."
As part of the agreement, Leinart will appear in Polaroid's national
advertising campaigns. Leinart will also be a featured guest in the
Polaroid booth (Las Vegas Convention Center, Central Hall, booth no. 13614)
at CES on January 9 from 11:30 to 1:00pm. In addition, Leinart will closely
partner with parent company Petters Group Worldwide and O'Shaughnessy
Holdings, LLC, in the development and launch of several innovative and
solution-focused consumer products.
About Polaroid
Polaroid Corporation, a company of Petters Group Worldwide, designs,
develops, manufactures and markets a variety of consumer electronics
products including LCD TVs, portable DVD players, digital cameras, GPS,
instant cameras and film, and more, all of which are marketed worldwide.
Polaroid offers retailers a merchandising solution to higher profits
through a full line of products backed with one of the most recognized
brand names in the world. For more information, visit
http://www.polaroid.com .
"Polaroid" and "Polaroid and Pixel" are trademarks of Polaroid
Corporation, Waltham, MA, USA.
SOURCE Polaroid
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Related links:
http://www.polaroid.com
CONTACT:
Cheryl Mau, VP of Marketing of Polaroid,
+1-952-932-3192, Cheryl.mau@pettersgroup.com
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