ClickFree(TM) Device Allows Fast, Easy Photo File Backup Without Hassle
LAS VEGAS, Jan. 9 /PRNewswire/ -- (Consumer Electronics Show) --
Polaroid, a leader in fun, family-centric consumer electronics, announced
today it will launch its new media backup device at the 2007 International
Consumer Electronics Show (CES) in Las Vegas. The device enables consumers
to back up photos from their personal computer by simply plugging the
device into the computer's USB port. It instantly searches the computer for
all digital images and copies them over to the device without having to
install or configure any software or even clicking a mouse, an industry
first. The device will be on display in the Polaroid booth (Las Vegas
Convention Center, Central Hall, booth no. 13614) at CES from January 8-11,
2007.
Using ClickFree(TM) technology (patent pending), Polaroid's media
backup ensures a secure and easy process that eliminates the frustration of
digital photo backup, making it ideal for all end users including those
with little computer knowledge.
"Photo backup is not being performed by many consumers mainly due to
apprehension or frustration of using existing external backup devices,"
says Jon Pollock, Vice President and General Manager of Product Planning
and New Technology at Polaroid. "This is truly a groundbreaking product and
user experience. It is so simple to use that we know consumers will finally
be backing up photos on a regular basis."
Product launch is scheduled for the first quarter of 2007. The device
contains a 2.5" hard drive that will hold up to 40,000 photos. In addition
to backing up photos, the device has several convenient features such as
online sharing and printing of photos via Internet-based services.
About Polaroid
Polaroid Corporation, a company of Petters Group Worldwide, designs,
develops, manufactures and markets a variety of consumer electronics
products including LCD TVs, portable DVD players, digital cameras, GPS,
instant cameras and film, and more, all of which are marketed worldwide.
Polaroid offers retailers a merchandising solution to higher profits
through a full line of products backed with one of the most recognized
brand names in the world. For more information, visit
http://www.polaroid.com .
"Polaroid" and "Polaroid and Pixel" are trademarks of Polaroid
Corporation,
Waltham, MA, USA.
SOURCE Polaroid
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Related links:
http://www.polaroid.com
CONTACT:
Cheryl Mau, VP of Marketing, Polaroid,
+1-952-932-3192, or Cheryl.mau@pettersgroup.com
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