CBS Interactive Launches '15 Seconds' Campaign - Offering Internet Users
The Chance To Have Their Personal Messages To The World Broadcast On
Network Television
First Spot To Run During CBS Sports Daytime Coverage Of Super Bowl XLI
LAS VEGAS, Jan. 9 /PRNewswire-FirstCall/ -- Consumer Electronics Show
(CES) -- In an exciting collaboration between traditional and emerging
media, CBS Interactive ("CBS") is giving internet users a chance to have
their personal message to the world seen by millions of television viewers.
CBS has launched a new community campaign called "15 Seconds," where
viewers post their 15-second inspirational messages on YouTube, and CBS
then chooses the best viewer-videos to be broadcast on the Network.
Selected "15 Seconds" viewer videos will be seen on the CBS Television
Network periodically throughout the season at pre-announced intervals. The
first viewer-video will be broadcast before the game during CBS Sports
daytime coverage of Super Bowl XLI on Sunday, Feb. 4, 2007.
Viewers can submit their 15-second taped message now on YouTube at
http://www.youtube.com/group/15seconds. The videos need to be an inspiring
15-second message on any topic the viewer chooses. Every two weeks, CBS
will select five videos from the "15 Seconds on CBS" YouTube Group and post
them on CBS.com. From the videos posted on CBS.com, the judges will select
at least one video for possible broadcast each calendar quarter on the CBS
Television Network. Viewers submitting videos must be 18 years of age or
older and must abide by YouTube's Community Guidelines at
http://www.youtube.com/t/community_guidelines. No profanity or nudity will
be accepted. Rules and details regarding CBS's "15 Seconds" community
campaign can be found on CBS.com at
http://www.cbs.com/originals/15_seconds.
SOURCE CBS Corporation
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Related links:
http://www.CBS.com
http://www.youtube.com/group/15seconds
http://www.prnewswire.com/comp/185007.html /
CONTACT:
Joanna Massey, +1-323-575-7080,
jdmassey@cbs.com, or Dana McClintock, +1-212-975-1077,
dlmcclintock@cbs.com
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