Companies To Engage In Trial Of New Clip And Sling(TM) Technology
LAS VEGAS, Jan. 9 /PRNewswire-FirstCall/ -- Consumer Electronics Show
(CES) -- CBS Corporation (NYSE: CBS and CBS.A) and Sling Media, Inc. today
announced a beta test of a new technology designed to help audiences share
short segments of programming. The experiment centers around a new
application and service from Sling Media called Clip+Sling, which was
demonstrated during a CES Keynote presentation by CBS Corporation President
and Chief Executive Officer Leslie Moonves. The trial will begin sometime
in the second quarter of 2007.
Clip+Sling gives Slingbox owners the power to clip and share content
directly from live or recorded television in a simple process via the
SlingPlayer application. Slingbox customers will be able to clip and share
content with friends and family who are a part of their digital community
and who aren't necessarily Slingbox users. This new feature will be built
into both the desktop and mobile versions of the SlingPlayer software.
Customers can expect to see this new functionality incorporated into the
SlingPlayer by Q2, 2007. Additional details will be announced closer to
launch.
"CBS is interested in how new media solutions can help build
communities around content," said Quincy Smith, President of CBS
Interactive. "As we move forward into an increasingly digital and
interactive future, that capability will sometimes come from unexpected
places, products and services that in the past might have been seen as
disruptors, instead of enablers. The entrepreneurs at Sling have caught the
attention of a lot of people. Part of our job as a major media company is
to educate ourselves as to what our audience wants and investigate new ways
of reaching them. We think this new capability, if done with consideration
for the content owners, is intriguing and worthy of study. That's what we
intend to do in this beta test."
"We have always wanted to empower the consumer with our technology,"
said Blake Krikorian, co-Founder, Chairman and CEO of Sling Media. "CBS
Corporation and Sling Media understand that if you give customers control
in an empowering, content-rich environment then both consumers and media
companies can win big."
The deal is the first for the newly formed Sling Media Entertainment
Group, which was created this past December to define and create rich and
engaging experiences for Slingbox customers as well as their family and
friends. The deal is a major step forward for Sling Media, which is focused
on serving not only Slingbox users but also audiences at-large, content
companies and advertisers.
"The Internet and new consumer technologies have fostered a clip
culture around video. It's the new water cooler," said Jason Hirschhorn,
President of the Sling Media Entertainment Group. "With Clip+Sling and our
relationship together with CBS, we're embracing that behavior by making it
easy enough for everyone to use while creating revenue and promotional
opportunities for content owners."
About Sling Media
Sling Media, Inc. is a digital lifestyle products company creating a
family of consumer electronics solutions that are a natural extension of
today's digital way of life. The first member of the Sling Media family is
the award-winning Slingbox(TM), a device that allows consumers to access
their familiar living room television experience at any time, from any
location, using a variety of different displays including laptops and
desktop PCs and Macs, PDAs and smartphones. For more information on Sling
Media or the Slingbox, visit http://www.slingmedia.com.
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with
constituent parts that reach back to the beginnings of the broadcast
industry, as well as newer businesses that operate on the leading edge of
the media industry. The Company, through its many and varied operations,
combines broad reach with well-positioned local businesses, all of which
provide it with an extensive distribution network by which it serves
audiences and advertisers in all 50 states and key international markets.
It has operations in virtually every field of media and entertainment,
including broadcast television (CBS and The CW -- a joint venture between
CBS Corporation and Warner Bros. Entertainment), cable television (Showtime
and CSTV Networks), local television (CBS Television Stations), television
production and syndication (CBS Paramount Network Television and CBS
Television Distribution Group), radio (CBS Radio), advertising on
out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive
media (CBS Interactive), music (CBS Records) and consumer products (CBS
Consumer Products). For more information, log on to http://www.cbscorporation.com.
SOURCE CBS Corporation
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Related links:
http://www.cbscorporation.com
http://www.slingmedia.com
http://www.prnewswire.com/comp/185007.html /
CONTACT:
Press, Brian Jaquet of Sling Media, Inc.,
+1-650-293-8022, +1-415-235-4844 mobile, jaquet@slingmedia.com;
or Dana McClintock of CBS Corporation, +1-212-975-1077,
dlmcclintock@cbs.com
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