Shenzhen MTC Co., Ltd (MTC) is a fast moving and innovative Chinese
manufacturer of LCD and Plasma monitors and televisions
SRS TruSurround XT to be featured on all LCD TV models, 32 inch and up
SRS TruSurround XT is the ideal solution for flat panel displays, offering
a compelling virtual surround sound experience from two speakers
SRS Labs' TruSurround family is the world's number one virtual surround
sound technology for flat panel TVs
SANTA ANA, Calif. and LAS VEGAS, Jan. 9 /PRNewswire-FirstCall/ -- CES
-- SRS Labs, Inc. (Nasdaq: SRSL), a leading provider of surround sound,
audio enhancement and voice processing technologies, announced today that
Shenzhen MTC Co., Ltd (MTC), a hi-tech manufacturer based in Shenzhen,
China, has chosen SRS Labs as the audio enhancement provider for their
sleek and contemporary 2008 product line of LCD televisions.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
MTC specializes in the research and development, manufacturing and
marketing of a wide range of TFT LCD displays sold exclusively into the
Chinese market. SRS Labs' licensing agreement with MTC is for use of
TruSurround XT in all 32 inch and up LCD televisions.
SRS TruSurround XT is the world's leading patented virtual surround
sound technology. It processes up to 6 channels (5.1) of audio information
to deliver an engaging virtual 5.1 surround sound experience over only two
speakers. SRS TruSurround XT also utilizes additional proprietary audio
enhancement techniques from SRS Labs to optimize bass performance using
psychoacoustic principles and improve the intelligibility of dialog from
video content. The end result leaves the listener feeling as if they are
surrounded by "phantom" speakers, which appear to extend all around them,
producing a distinctly immersive surround sound field without the clutter
of extra speakers. When receiving mono or stereo content, TruSurround XT
processes the audio for a truly expansive three-dimensional sound field,
providing the industries largest 'sweet spot'.
MTC chose SRS TruSurround XT because it helps to overcome many of the
design challenges inherent with flat panel TVs and because of the rich
acoustic depth and surround sound experience it delivers. To accommodate
consumer's style preferences, it is necessary for flat panel TV speakers to
be made smaller and often located out of sight, both of which make
delivering good audio very difficult. The implementation of SRS TruSurround
XT allows manufacturers to design sleek, thin LCD designs and still provide
a high-quality and compelling audio entertainment experience.
"MTC's selection of SRS TruSurround XT is another affirmation of our
leadership position in the LCD TV market," said Michael Franzi, VP of Sales
for SRS Labs. "They are the newest LCD manufacturer in China to implement
SRS technologies, demonstrating the growing acceptance of the SRS brand and
the value it offers both manufacturers and consumers. Manufactures
appreciate the flexibility, ease of integration and cost savings benefits,
while the consumer enjoys the immersive, high-quality audio experience."
The world's leading TV manufacturers continue to choose SRS Labs as
their audio partner of choice. In 2006, SRS technologies, dominated by SRS
TruSurround XT, were found in about 37 percent of the 58 million flat panel
TVs that were shipped worldwide, based on royalty reports. Additionally,
for the first three quarters of 2007, SRS Labs experienced a 49 percent
increase in FPTV units sold featuring SRS IP over the same period in 2006.
With global FPTV units predicted to reach 110 million by 2008, according to
DisplaySearch, it is clear that this market provides terrific growth
opportunity for SRS licensing.
About SRS Labs, Inc.
SRS Labs is a leader in audio signal processing for consumer
electronics. Founded in 1993, SRS Labs holds 129 worldwide patents, with
another 34 pending, for advanced audio, voice and surround sound
technologies that optimize and improve the listening experience through
techniques based on research into the human auditory system. Through
partnerships with leading global manufacturers and semiconductor and
software partners, over one billion products have shipped worldwide
utilizing SRS audio technologies, primarily from one of three main
technology families, SRS WOW(R), SRS TruSurround(R) and SRS Circle
Surround(R). SRS Labs audio and voice processing provides the best possible
sound from all content and in every environment including HDTVs, mobile
phones, portable media devices, A/V components, PCs and automotive
entertainment. And with 37 percent of the 58 million flat panel televisions
shipped in 2006 featuring SRS audio processing, SRS Labs is the de-facto
standard of HDTV audio processing. Additionally, SRS Labs surround sound
solutions provide the professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices in the
US, China, Europe, Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com.
Except for historical information contained in this release, statements
in this release, including those by Mr. Franzi, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events that are
based on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company believes
that its expectations are based upon reasonable assumptions, there can be
no assurances that the Company's goals and strategy will be realized.
Numerous factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially from
those expressed in forward-looking statements made by or on behalf of the
Company. Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and pricing,
the timely development and release of technologies by the Company, general
business and economic conditions, especially in Asia, and other factors
detailed in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update or revise
any forward-looking statement whether as a result of new information,
future developments or otherwise.
SRS Labs, Inc, Contact: Press Contact:
Cyndee Pelino, Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 310-374-8100
cyndeep@srslabs.com jim.noyd@noydcom.com
SOURCE SRS Labs, Inc.
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Related links:
http://www.srslabs.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Cyndee Pelino, Marketing Manager of SRS Labs,
Inc., +1-949-442-5518, cyndeep@srslabs.com; or Jim Noyd of Noyd
Communications Inc., +1-310-374-8100, jim.noyd@noydcom.com, for
SRS Labs, Inc.
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